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February 18, 2021 50 mins

The single best way to build a million-dollar business is to solve a problem you have in your life at the moment.

For John Fio, one of those problems was stress and anxiety. 

One day he was talking to a doctor who casually mentioned that sleeping under a blanket that’s equal to 10% of your body weight, triggers a calming response in your body that can dramatically reduce anxiety. 

A light-bulb went off, and John went to work…

A few months later, he launched the idea for the weighted blanket on Kickstarter. 

No one knew what a weighted blanket was, but people just seem to intuitively understand how it could help them, and how it works. 

Within 24 hours, they’d sold over $1 million in pre-orders. Within their first 30 days, they’d made over $5 million in sales, and the Gravity Blanket was born. 

Today, John’s going to fill you in on the entire story, and we’re going to discuss several important pieces of the puzzle that will be incredibly useful for everyone…

For example, should you invest time and money into patents?

And how do you fend off lower-priced competition, which they were swamped by within months? 

Next, John and I dive into the dark side of entrepreneurship, including the hustle and grind lifestyle, and the expectations we can put on ourselves to accomplish big things, and make a difference in the world. 

This is an absolutely fascinating interview with some lessons that will serve you for the rest of your career. 

Now before we dive in, I have some pretty big news for you… 

I’m incredibly excited to share that I’m launching my new business on March 1st. 

After nearly 3 years of being sidelined by my health crisis, I’ve spent the past year personally focused on a single topic, which is creating passive income.

Dealing with a brain injury and unable to work for more than two years was insanely hard. Dealing with all of that without passive income made it 10 times harder, and it was an eye-opening experience. 

The company is called Richer Every Day, and our mission is simple… 

It’s to show business owners how to get a little richer every single day, by turning their active income, into passive investment income. 

If you’re a business owner, it’s safe to say that 99% of your time is focused on revenue and growth. 

But unfortunately no one in this industry talks about what to do with that money once you make it, and that’s a massive problem. 

So Michelle and I made it our mission to hit $100,000 per month in passive investment income within the next 5 years. 

If you’d like to see how we’re doing that, I’ll show you on March 1st.
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