Episode 214 - Cattle, Culture, and Creativity: Idaho Cattle Association Conversations (Part 2)

This week, we have part two from the Idaho Cattle Association Summer Roundup with three more inspiring conversations from across the beef world.

Valene sits down with past ICA president Jerry Wroten, who shares his fascinating journey from Idaho ranching to managing cattle and ag operations in Tanzania. We hear how climate, cattle breeds, and community differ—and what lessons from East Africa might offer to producers everywhere.

Next, ICA president Spencer Black joins to discuss the unique challenges and successes in Idaho’s beef industry, including policy wins, the importance of grassroots engagement, and the value of building trust and connection with consumers.

Finally, we meet Kellsie Peterson, a direct-to-consumer rancher and creator of a children’s cow-calf coloring book that blends ag education, family life, and creativity. Kellsie’s passion for teaching the next generation shines through as she shares how she’s helping kids understand where their food comes from.

This episode is full of global perspective, local passion, and fresh ideas—proving once again that ag stories connect us all.

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Resources & Links:

• Idaho Beef Council website
• Idaho Cattle Association website
• Peterson Cattle on Instagram @peterson_cattle 
• Peterson Cattle website
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• Our sponsor, AGPRO