AI-Assisted Prospecting: Intent Signals & Multichannel | MSP #301

 

Wow, did you know that the secret to Nooks' sales success is a surprising ratio of BDRs to AEs? They're breaking the mold and it's paying off big time. But how are they doing it? Find out in this podcast episode and prepare to be amazed. Stay tuned for the unexpected twist that's revolutionizing their sales strategy.

Want to transform your outbound sales game and see genuine connections with prospects? Discover the solution that will boost your productivity and help you achieve these results. Let's dive in and revolutionize your outbound sales strategies.

AI and Human Touch: The New Sales Edge

Hannah Willson, CRO at Nooks, reveals how blending advanced AI tools with genuine human engagement is transforming outbound sales. By leveraging intent signals and AI-driven prospecting while maintaining authentic connections, sales teams can build stronger pipelines and accelerate growth.

This is Hannah Willson's story, this week's special guest:

Hannah Willson's introduction to the world of leveraging AI in outbound sales strategies stemmed from her role as the CRO at Nooks. It was her hands-on experience in coaching sales teams and her deep understanding of the challenges in pipeline development that propelled her towards exploring modern shifts in sales tactics. Witnessing the evolution of intent signals and the potential of AI-driven approaches, Hannah recognized the immense impact of integrating advanced technology with human-to-human engagement in sales. This realization kindled her commitment to embracing innovative sales techniques, positioning her as a trailblazer in navigating the dynamic sales landscape.

Hannah's journey serves as an inspiring example for sales leaders, encouraging them to adapt and thrive in the ever-evolving sales domain through strategic utilization of AI and cutting-edge sales methodologies.

Sales is changing so much right now. We have technology that we never had before. It's the organizations that are really leveraging that technology and still leveraging the human element that are the ones that are really accelerating over others. - Hannah Willson

About Hannah Willson

Hannah Willson, the Chief Revenue Officer at Nooks, boasts an impressive 20-year sales career, with a decade at a major publicly traded company and another decade at startups in the Bay Area. Her current role sees her driving outbound sales strategies using Nooks' comprehensive AI platform, including parallel dialers, AI bots for sales coaching, and AI prospector tools for automated list building and research. With her transition from being a long-time customer to now leading Nooks' sales team, Hannah brings a unique blend of firsthand experience and strategic leadership to the table. Her expertise in modern pipeline development and the fusion of technology and human touch in sales makes her a sought-after voice in the outbound sales landscape.

In this episode, you will be able to:

• Master AI for outbound sales in order to revolutionize your approach and skyrocket your results.

• Cultivate a thriving calling culture that can transform your sales team's performance and boost morale.

• Embrace the human element in modern sales, a key to forming genuine connections and closing more deals.

• Harness intent signals for pipeline development that can supercharge your lead generation efforts and drive conversions.

• Unveil social selling best practices for B2B sales that can unlock new opportunities and expand your client base.

 

The key moments in this episode are:
00:00:00 - Challenges in Pipeline Development

00:03:16 - Hannah's Background and Nooks

00:05:10 - Hannah's Athletic Experience

00:07:21 - Shifts in Modern Pipeline Development

00:12:29 - Building a Calling Culture