Have you ever wondered why your sales team's performance doesn't match their enthusiasm for training? I found myself in this exact predicament, puzzling over a 97% customer satisfaction rate for our program, yet only 15% of participants were implementing what we taught. This disconnect led to a fascinating journey of discovery and innovation in the world of sales technology.
Key Insights:
- The unexpected pivot from service to software, driven by market demands and investor feedback
- How we leveraged our sales training expertise to create AI-powered writing and engagement tools
- The importance of understanding your users' workflow to build truly valuable solutions
- Strategies for transitioning from a service-based model to a product-led growth approach
The Productivity Paradox
Here at Vengreso, we uncovered a fascinating paradox in sales training. Despite a 97% satisfaction rate with our training programs, only 15% of reps were actually implementing what they learned. Why? The answer lies in the time-consuming nature of sales activities.
Their research showed that on average:
- It takes 6-12 minutes to write a LinkedIn comment.
- Creating a social media post consumes 32 minutes.
No wonder reps weren't putting their training into practice!
This insight led to the development of two new features within FlyMSG, an AI-powered writing and sales engagement tool designed to streamline these processes.
Exciting Features on the Horizon:
- FlyGrammar: An AI-powered writing assistant to rival established players
- AI Sales Roleplay and Coaching.css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}Mark as Played
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