Podcast Episode: KJ Blattenbauer discusses public relations for brands and businesses at any scale

Summary

In this conversation, KJ Blattenbauer, a seasoned publicist and author, shares insights on the importance of visibility in public relations and personal branding. She emphasises that visibility is not about vanity but a strategic approach to building credibility and opportunities. KJ discusses practical takeaways for entrepreneurs, including the importance of having a clear market positioning, the power of purpose in branding, and the necessity of engaging with audiences on social media. She also addresses the challenges of managing public perception, handling criticism, and setting boundaries in personal and professional life. The conversation concludes with actionable advice for creating meaningful offerings and navigating the complexities of public relations.

 

Keywords

public relations, visibility, personal branding, entrepreneurship, crisis management, social media, marketing strategies, PR tips, audience engagement, self-care

Takeaways

Visibility is about credibility, confidence, and opportunities.

PR is not just for celebrities; everyone has a story to tell.

Stop being consistently boring; make your content meaningful.

Authority beats virality; focus on building credibility.

Your elevator pitch should clearly convey who you are and what you do.

Presence, positioning, and press are key to visibility.

Identify three things you want to be known for.

Engagement on social media is crucial for visibility.

Don't rely solely on social media; build an email list.

You can take breaks without losing your audience.

 

Titles

Unlocking Your Visibility Potential

The Art of Personal Branding

Sound bites

"Your purpose drives everything you do."

"All press is not good press."

"You can take all the pauses you want."

Chapters

00:00 Introduction to KJ Blattenbauer and His Work

02:44 The Importance of Visibility and Personal Branding

05:44 Three Tangible Takeaways for Building Authority

08:49 Finding Focus in a Multi-Passionate World

11:45 Maintaining Presence While Taking Breaks

14:44 Simplifying Systems for Beginners

18:00 Engagement Over Automation in Social Media

20:53 The Value of Control: Websites and Email Lists

23:44 Meeting Your Audience Where They Are

26:51 Visibility as a Strategy, Not Vanity

29:48 Recognising Your Value and Sharing Your Story

30:39 Embracing Abundance and Collaboration

33:57 The Art of Unique Branding

36:01 Preparing for Publicity: The Importance of Offers

41:13 Navigating Crisis and Public Perception

49:13 Setting Boundaries in Public Life

55:58 Researching and Refining Your Offer

 

 

 

 

Melanie Suzanne Wilson (00:05)

Hi, hello. Tell everybody who you are and what you do.

KJ Blattenbauer (00:07)

Hello.

My name is KJ Blatenbauer. I'm a publicist and an author, and I've spent nearly three decades helping entrepreneurs and brands go from being overlooked to becoming recognized authorities. ⁓ Being in public relations for nearly 28 years, I've seen firsthand that visibility, it's not about ego. It's about credibility, confidence, and opportunities. And I'm all about helping people step into the spotlight so they can grow both themselves and their business.

Melanie Suzanne Wilson (00:39)

amazing. This is needed more than ever before because the personal brand is necessary in today's economy for pretty much everybody in different forms. But it sounds like you've worked with people who are doing great things who really needed extra attention to spread the word about extraordinary projects. Do you have some stories you can share?

KJ Blattenbauer (01:05)

Sure, don't even think, look, everyone I get to encounter and every one of my clients, they are all extraordinary. But I really believe that anyone from your local plumber down the street to someone who owns a bakery to a famous celebrity you see on TV, I think everyone is at the same level and we all have amazing stories, right? Like one of the biggest myths out there is that PR and visibility is about chasing fame or going viral or it's only for people you