Run a Better Multifamily Business

Every exceptional leader has something in common - they've surrounded themselves with trusted advisors who sharpen their thinking and protect their blind spots. Yet in the multifamily industry, most professionals make critical decisions based on sponsored panels and sales pitches disguised as education. This disconnect between how successful leaders actually grow and how our industry approaches professional development is costing companies dearly.

The Multifamily Innovation Council addresses this gap through what we call member-led growth. Unlike traditional networking groups or content platforms, we've created an environment that functions like your personal Fortune 500 advisory board - except every member is in the trenches facing real operational pressures just like you. They're making technology decisions, managing teams, balancing budgets, and navigating market shifts without the luxury of perfect information.

What makes the council unique is our commitment to integrity. There are no sponsors, no pay-to-play panels, no hidden agendas - just operators, marketers, investors, and business leaders aligned around growth, trust, and execution. Members join for different reasons - some to build their personal brand, others to influence leadership within their organization, many to navigate specific challenges like AI implementation or operational transformation. But they all recognize that "better" doesn't happen alone.

The power of this approach reveals itself through what we call the network effect. As our carefully curated membership grows, the experience improves for everyone. Conversations deepen, guidance becomes more precise, and the collective wisdom expands. Many members can point to a single connection made through the council that completely transformed their business trajectory or career path.

Ready to stop learning from those who paid to speak and start growing with peers who share your commitment to excellence? Visit multifamilyinnovation.com and click Join Now to become part of a community that's elevating the standard of leadership in multifamily.

About the Multifamily Innovation® Council:

The Multifamily Innovation® Council is the executive level membership organization that makes a difference in your bottom line, drives a better experience for your employees, and allows you an experience that keeps demand strong for your company. The council is uniquely positioned to focus on the intersection of Leadership, Technology, AI, and Innovation.

The Multifamily Innovation® Council is for Multifamily Business leaders who want to unlock value inside their organization so they can create better experiences and drive profitability inside their company.

To learn more or to join, visit https://multifamilyinnovation.com.

For more information and to engage with leaders shaping the future of multifamily innovation, visit https://multifamilyinnovation.com/.

Connect:
Multifamily Innovation® Council: https://multifamilyinnovation.com/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/

Episode Transcript

Speaker 1 (00:00):
Welcome back to the Multifamily Innovation Podcast.
I'm your host, patrick Antrim,and today we're going to have a
real conversation about growthNow, not just growing your
portfolio, not just your topline numbers, but growing
yourself.
This is your leadership, yourcredibility, your

(00:21):
decision-making power, and Iwant to talk to you about
something that we call insidethe multifamily innovation
council, member-led growth.
Now, this is the different kindof growth than you're used to
like growth for the sake ofgrowth and revenue and all that
great stuff but it's not builton sponsored panels or sales

(00:46):
decks that are disguised aslearning.
It's built on people, the rightpeople, the right people coming
together with alignedmotivations and a shared
standard for excellence in theirworld, for their reasons, not
ours.
Now, let me be clear.
This is not for people who justwant to talk.

(01:08):
We have a lot of information, alot of noise.
This is for people who want toexecute, people who carry out
the weight of the responsibilityand show up to lead their teams
.
Now they're growing companiesand they're serving communities
right, and these are the oneswho others depend on.

(01:32):
When things get tough, and youknow, you start to think about
how the gravity of thatresponsibility weighs on people.
The gravity of thatresponsibility weighs on people
and we need somewhere to go.
When we're carrying that weight, it's hard, sometimes right,
and that's the MultifamilyInnovation Council is.

(01:53):
Think of this as your ownpersonal Fortune 500 advisory
board.
Except every member is in thetrenches, just like you.
They're making decisions,they're navigating tech, they're
managing teams, they're facingreal operational pressure,
they're excited about things,they're focused on growth, but

(02:15):
they're not doing it alone.
And that's the power of theMultifamily Innovation Council.
It's not a content stream, it'snot a Slack group, it's not a
Zoom meeting.
It's a real council, a trustedgroup of high performers you can
rely on, not to sell yousomething, but to sharpen your

(02:39):
thinking, protect your blindspots, and the goal is elevate
your outcomes, your uniqueoutcomes, because every leader
you admire they have this.
They are surrounded themselveswith great attorneys, great
advisors, great accountants,consultants you name it People

(03:00):
they trust.
Now, why do they do this?
Because they know the cost ofbad decisions is too high, but
most people in multifamilythey're making decisions based
on sponsored panels, with salesreps who booked speaking spots
at conferences.
That's the reality.

(03:21):
That's how we're learningwhat's needed in our business
and it's hurting the fiduciaryresponsibilities and brand of
our leaders.
It's time we hold the integrityof this profession to the
highest standard, and that's whywe built this community, this
council, differently.
Inside the MultifamilyInnovation Council, there are no
sponsors council.

(03:43):
There are no sponsors, nopay-to-play panels, no
advertising right, no shout outs, just operators, marketers,
investors, technologists andbusiness leaders who are aligned
around growth, around trust,around execution, and here's the
key part of this Our members,because they know the value of

(04:10):
surrounding themselves with theright people.
Now, when I say they're not theproduct, that means if you're
getting a free pass somewhere toattend something, to listen to
somebody that paid to tell youwhat the future is going to look
like, you are the product, andyou have to start to think about
how much that's costing theimpact to your business, your
career, your ability to createvalue for a company.

(04:32):
For us, it's not about a bigaudience.
It's never been.
It's about the right audience.
Now some join us to grow theirpersonal brand.
Some want to speak, some wantto lead.
Some want to lead.

(05:08):
Others are influencingleadership inside their company.
Others are focused on AI, someon innovation and transforming,
literally how performers makework happen in their own
capabilities, get promoted.
All of them, though, they wantto get better and they know
better doesn't happen alone.
Now, this is your network, builtfor leaders who support others.
If that's you, you're probablyleading other people.

(05:32):
If you're the one showing upfor your team, your company and
your community, let us as acouncil, show up for you,
because every member makes thisnetwork better.
That's the great part.
We call that the network effectright.
As the membership grows and weprotect who's not in the room as

(05:53):
much as who's in the room, itgets better for every member,
more diverse, more structured,and the experience gets better.
The conversations get deeper,the guidance becomes sharper and
together we start buildingsomething that no other
vendor-led conference ever could.
So if this resonates with you,other vendor-led conference ever

(06:17):
could.
So if this resonates with you,if you see yourself in what I've
described, we'd love for you tocome join us.
You want to go tomultifamilyinnovationcom and
click on Join Now.
You'll become part of theMultifamily Innovation Council.
You'll get access tomember-only sessions, recordings
of workshops, programming thatother members or other
individuals don't have access toand, most importantly, the

(06:41):
people who will help you grow.
And if you're hearing my voiceand if you're thinking of
someone that this episode mayhave sparked something in you
that you're thinking.
I know someone needs to hearthis.
I'd ask you to share it withsomeone else.
This is how we grow, this is wedon't do advertising.

(07:01):
This is how we grow.
Share with someone else who youthink is built for this type of
network, someone who leads,someone who takes action and
gets it done for their company,and you know that they're
committed to their success.
They want to win, they want tobe around the winners.
Think of them, because we stillhave members who talk about how

(07:23):
, on a certain helicopter rideor on a certain hike that they
went on, that they met amembership that transformed one
connection, that they met amembership that transformed one
connection, one membershipdecision away from a completely
transformed business andexperience for their career.
Listen, I appreciate youlistening.
This was leading with intention.

(07:44):
I want to build a futuretogether with those that are
committed to success for theircompanies, for their people and
for their customers.
We'll see you guys in the nextepisode.