The Multifamily Marketers Podcast
The Multifamily Marketing podcast for owners, operators, and marketers who want real results. Hosted by Resident360’s Josh Grillo and Caroline Mills, this weekly show delivers actionable strategies to boost occupancy, improve retention, and grow your property brand. From social media to SEO, branding to paid ads—you’ll learn what works (and what doesn’t) in today’s multifamily marketing landscape. Subscribe for weekly insights that drive leases and portfolio performance.
Episodes
The first 90 days of a lease-up can make or break your momentum—and your occupancy. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills walk you through the three essential marketing moves every new development needs to hit the ground running.
You’ll learn:
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If your apartment community’s social media feels like a random mix of posts—or worse, one long sales pitch—this episode is for you. We’re breaking down the 60/30/10 Rule, a proven content strategy that helps multifamily marketers engage residents, build trust, and lease faster.
You’ll learn:
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In this episode of The Multifamily Marketers Podcast, we dive deep into the world of Online Reputation Management (ORM) and its growing impact on leasing performance. From Google reviews to ORA® scores, we explore how today’s renters make decisions based on perception—and how a strong online presence can win leases even a...
Is your property’s first impression losing leases before prospects even click? In this episode, Josh Grillo and Caroline Mills break down the concept of digital curb appeal—what it is, why it matters, and how to instantly improve yours.
You’ll learn:
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The 5...
Welcome to The Multifamily Marketers Podcast! In this intro episode, Josh Grillo shares what the show is about, who it’s for, and what to expect. From branding to digital strategy, get quick, actionable insights every Wednesday to help you lease faster and market smarter.
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