Every Ramadan, Muslims in the U.S. donate over $4 billion, most of it within just 30 days. Yet many nonprofits scramble last-minute, missing out on impact, reach, and opportunity.
In this powerful episode, Dr. Tayyab Yunus sits down with Monica Niro and Jumana El-Amori to reveal the proven strategies that drive successful Ramadan campaigns.
They break down:
✅ How to plan your Ramadan campaigns 45–60 days in advance
✅ The donor engagement systems that outperform emotional appeals
✅ Why storytelling and transparency build trust (even in the age of AI)
✅ The truth about Masjid fundraising — and when it actually works
✅ How to turn your data, dashboards, and team into a fundraising engine
Whether you're a nonprofit leader, marketer, or volunteer, this is your step-by-step playbook to make your next Ramadan your best one yet. 🌙
🎧 Tune in and don't forget to 🔔 subscribe for future episodes with nonprofit founders, Islamic scholars, and sector experts.
📌Connect and Follow Dr. Tayyab Yunus:
Instagram – https://www.instagram.com/tayyabyunus/
Facebook – https://www.facebook.com/tayyabyunus
YouTube – https://www.youtube.com/@tayyabyunus
📌Connect and Follow:
Jumana El-Ammori
LinkedIn: https://www.linkedin.com/in/jumanae/
Monica Niro
LinkedIn: https://www.linkedin.com/in/monica-niro-154a9b73/
00:00 – Introduction: Ramadan 2026 and the $4 Billion Opportunity
02:40 – Why Planning Early Changes Everything
06:15 – Donor Engagement Before Ramadan Begins
10:45 – Data, Dashboards & CRM Prep: The Behind-the-Scenes Work
15:20 – Storytelling That Builds Trust (Even in an AI World)
20:05 – How to Choose the Right Theme and Message
25:10 – The Truth About Masjid Fundraising: Is It Worth It?
31:35 – The Zakat Question: Messaging It Right Without Overdoing It
37:20 – Field Stories: What Works and What Doesn't in Real Campaigns
43:55 – Tayyab's Final Playbook: The Algorithm for Ramadan Success
Success in Ramadan isn't built in Ramadan, it's built months before.
As Tayyab reminds us, great missions don't fail for lack of passion; they fail for lack of preparation.
Plan early, stay real, and use your tools with sincerity, because this Ummah deserves excellence in every campaign we run.
#MuslimNonprofits #RamadanFundraising #FaithInAction #LeadershipLessons #NonprofitGrowth #ZakatCampaign #StorytellingForImpact #MuslimPhilanthropy #InspirationDaily #PurposeDriven #AgileLeadership #BuildToLast
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