156 - The Big Pivot: Rebranding Your Photography Career for New Opportunities

Thinking about pivoting your photography business? Rebranding can feel risky, but it may be the key to unlocking new opportunities. In this episode of The Nerdy Photographer Podcast, I sit down with photographer Justin Haugen, who successfully transitioned from being a wedding photographer to building a thriving commercial photography brand.

We discuss:

• Knowing when to pivot – signs your current niche isn't serving your long-term goals.

• Rebranding strategies – reshaping your portfolio, website, and marketing to reach new clients.

• Leveraging past experience – how skills from one genre can build credibility in another.

• Communicating the shift – managing how clients and peers view your rebrand.

• Opportunities ahead – the doors that open when you align your work with your vision.

If you've ever wondered how to move beyond your current niche—or feared losing momentum by making a change—this episode will give you a roadmap for rebranding your photography business with confidence.

Tune in now to hear Justin Haugen's story and practical advice for photographers ready to reinvent their careers.

Episode Promos

This episode contains promos for:

• BackBlaze Cloud Data Backup Services - https://www.backblaze.com/cloud-backup/personal#afc32p
• Style Cloud Website Templates - https://stylecloud.co/ref/380/
• Siteground Website Hosting - https://nerdyphotographer.com/recommends/pic-time/
• Narrative AI Culling, Editing, and Publishing - https://narrative.so/select?affiliate=casey2746

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