What the Woman Who Created Lululemon’s Most Iconic Leggings Has to Say About Body Confidence – with Alma Adrovic

Hello everybody, welcome back to the NextFem podcast.
My guest today is Alma Adrovic. Alma has touched the lives of hundreds of millions of women,
and while you may not know her name, you won’t have escaped her work or influence. Alma is
widely credited for dragging workout wear into the fashion arena, when as employee #6 at
Lululemon, she designed the Wunder Under®, the legging that started it all. After Lulu, Alma
joined Nike, whereas head of design she created the court attire for Serena Williams.
Today Alma launches her ultimate passion project - LOLA, a fit obsessed, size-inclusive
activewear company. In this episode, Alma and I sit down and chat about her journey and hopes
for LOLA, a very different kind of company.