The OBM Educator
Welcome to The OBM Educator. I'm your host, Amanda McVicker, a veteran Online Business Manager (or OBM) who serves six and seven figure entrepreneurs, as well as educates new OBMs with the skills and confidence they need to start and grow their own successful business. If you’re an aspiring OBM looking to make more money, have more responsibilities, and serve clients at a higher level, then this is the podcast for you! Tune in every Thursday to not only learn something new, but also go behind the scenes of what it’s really like to work as an OBM. We’ll discuss it all - how to get and keep (and sometimes fire) clients, what OBMs actually do to serve their clients, how you can package and price your services, what bringing on a team looks like, how to cultivate an OBM mindset, and so much more! Whether you’re looking for marketing tips, best practices with clients, or just want to know what an OBM is - this podcast is for you. Each week you’ll join me for either a solo episode where I dive deep into a topic, or for an episode where I’m joined by a guest. I’m super excited to be bringing in a wide variety of guests to help show you the behind the scenes of the OBM world. You’ll hear from current OBMs to hear how they grew their business, from business owners who have hired OBMs to get their perspective on the OBM relationship, from subject matter experts who can give their thoughts on different topics affecting OBMs, and then from aspiring OBMs in mini coaching sessions. Hit subscribe and follow along as I share my proven strategies to help you create and maintain a thriving OBM business that supports your life and business desires.
Episodes
In this mini episode, Amanda shares a personal update amidst the chaos of back-to-school season, discussing the challenges of balancing work and family life and sharing how it's okay to acknowledge the frustrations that come with entrepreneurship. She also shares exciting updates for her business and what you can expect in the next couple of months.
Connect With Amanda:
In this episode, Amanda explores the idea that anyone can become an Online Business Manager (OBM). She discusses the importance of soft skills, leadership, and communication, and shares her personal journey from VA to OBM. Amanda also introduces her 30-day OBM Launch Sprint, designed to help aspiring OBMs kickstart their business with guidance and accountability.
Check out the 30 Day OBM Launch Sprint!
In this episode, Amanda discusses essential routines for OBM business owners to adopt a CEO mindset. She emphasizes the importance of weekly planning, tracking analytics, and managing finances to ensure business longevity and effectiveness. Amanda shares her personal experiences and practical tips for implementing these routines to enhance productivity and decision-making.
Grab the Your First 30 Days as...
In this episode, Amanda discusses the topic of boundaries in client relationships, particularly focusing on how to reset boundaries with existing clients. She emphasizes the importance of establishing clear boundaries and policies, the challenges of enforcing them after a long-term relationship, and the necessity of making tough decisions about client fit. Amanda provides practical tips for maintaining boundaries and h...
In this episode, Amanda discusses the dynamics of running a business during the summer months, emphasizing the importance of embracing the slower pace. She encourages listeners to focus on working on their business rather than just in it, highlighting the value of small, consistent efforts over time. Amanda reassures entrepreneurs that everyone's journey is unique and that sustainable growth is more important than rapi...
In this episode, Amanda discusses the essential skills and knowledge needed for effective email marketing as an Online Business Manager (OBM). She emphasizes the importance of understanding legal considerations, popular email marketing platforms, and the various roles an OBM plays in managing email marketing for clients. The episode provides insights into scheduling emails, creating automations, tracking analytics, and...
In this episode, Amanda shares insights into her life as an Online Business Manager (OBM), detailing her evolving work schedule, the importance of flexibility, and how she structures her work week to balance client needs and personal responsibilities. She emphasizes the significance of planning and adapting to changes while maintaining productivity and client satisfaction.
In this episode, Amanda discusses the natural progression from being a Virtual Assistant (VA) to becoming an Online Business Manager (OBM). She emphasizes that this transition is not just about changing roles but refining skills, offers, and client relationships to achieve greater income and job satisfaction. Amanda shares insights on the importance of leadership, setting boundaries, and the mindset shifts necessary fo...
In this episode, Amanda reflects on the one-year anniversary of the OBM Educator podcast, sharing insights and lessons learned throughout the year. She emphasizes the importance of consistency in marketing, knowing when to outsource tasks, and embracing the journey of business growth.
Connect With Amanda:
Instagram: @AmandaMcVicker_OBM
In this episode, Amanda discusses the essential services that new Online Business Managers (OBMs) should consider offering. She emphasizes the importance of creating an offer suite that guides clients through their journey, starting with strategy sessions, moving to project packages, and ultimately leading to retainers. Amanda shares her personal experiences and insights on how these offerings can help build trust with...
In this episode, Amanda discusses the challenges and strategies for returning to work after a vacation. She emphasizes the importance of preparation before leaving, setting client expectations, and managing workload upon return. Amanda shares practical tips for organizing tasks and maintaining communication with clients to ensure a smooth transition back to work.
In this episode, Amanda discusses the common feeling among Online Business Managers (OBMs) and Virtual Assistants (VAs) of feeling behind in their business journey. She explores the internal and external pressures that shape these feelings, emphasizing the importance of understanding personal progress and redefining success. Amanda encourages listeners to reflect on their own goals and expectations, highlighting that g...
In this episode of the OBM Educator, Amanda discusses the importance of remembering your 'why' in business. She emphasizes that understanding the deeper motivations behind your work can provide stability and guidance during challenging times. Amanda shares her personal journey and insights on how to refine and remember your why, offering practical strategies for listeners to incorporate into their daily lives.
In this episode, Amanda discusses the challenges faced by Online Business Managers (OBMs) when one client or project demands excessive time and attention. She shares personal experiences and offers strategies for managing client priorities, maintaining communication, and recognizing the signs of burnout. Amanda emphasizes the importance of setting boundaries and making necessary changes to ensure a balanced workload ac...
In this episode, Amanda discusses the evolving needs of clients in the realm of Online Business Management (OBM) for 2025. She emphasizes the importance of emotional support, ownership, and adaptability in building strong client relationships. The conversation highlights how OBMs can stand out by understanding and addressing the emotional and practical needs of their clients, ultimately leading to long-term partnership...
In this episode, Amanda discusses the often unspoken challenges faced during the transition from Virtual Assistant (VA) to Online Business Manager (OBM). She emphasizes the importance of understanding the behind-the-scenes struggles that many experience, which are rarely shared on social media. Amanda shares her personal journey, debunks common myths about becoming an OBM, and highlights the mindset shifts necessary fo...
In this episode, Amanda discusses the common challenges faced by new Online Business Managers (OBMs) when clients request tasks they are unfamiliar with. She outlines a general process for handling such situations, emphasizing the importance of research, resourcefulness, and effective communication with clients. Amanda also highlights the difference between tasks that OBMs should know and those that fall outside their ...
In this episode, Amanda discusses how to build an Online Business Manager (OBM) business without feeling overwhelmed. She shares her experiences transitioning from a Virtual Assistant to an OBM and emphasizes the importance of viewing this journey as a process that takes time. Amanda provides practical tips for breaking down tasks, maintaining a positive mindset, and embracing setbacks as opportunities for growth. She ...
In this episode, Amanda discusses the common misconceptions about the responsibilities of Online Business Managers (OBMs). She emphasizes that OBMs should not take on tasks that are not their responsibility, such as being accountable for client results, engaging in sales, or providing specialized support. The conversation provides clarity on the boundaries OBMs should maintain to ensure they focus on their core compete...
In this episode, Amanda discusses the critical role of trust in Online Business Manager (OBM) client relationships. She explores how to build trust from the first interaction, maintain it over time, and address situations where trust may be broken. The conversation emphasizes the importance of communication, accountability, and proactive engagement in fostering strong, long-term client relationships.
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