The Obvious Choice
Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes ship out Mondays along with short, business hotseats every Wednesday.
Episodes
For every 18-year-old on social media who thinks they need a big following just to make a few sales, there are 100 silent business owners quietly earning more.
"The information economy," according to journalist Oliver Burkeman, "is essentially a giant machine for persuading you to make the wrong choices about what to do."
Creating content is an overrated way to build a business. So what's better?
Pre-order my next book, "The Obvious Changes" here: https://amzn.to/3EsBKUt
Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce
Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter
Who Am I?
Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice ...
A tap on the shoulder on the subway.
"Is that a sales book?" he asked.
I took the subway instead of driving to read. It turned into a 15-minute impromptu business consult with a man named Mandeep.
”It’s more about business structure,” I said, showing him the cover of Clockwork: Design Your Business to Run Itself.
He told me he was a new business owner with an e-commerce store.
Read the full article here: http...
Comparing yourself to others and obsessing over their success might just be the deadliest trap you can fall into on your journey. I've learned that while it's healthy to admire what others have achieved, it's crucial to understand the full story of what they sacrificed to get there – and to recognize that their path might not be one you'd actually want to walk.
Order my book "The Obvious Choice" here: htt...
The secret lies in embracing seasons—focused periods of intensity followed by deliberate shifts. Like nature itself, our lives need rhythm: work and rest, doing and being, acceleration and recovery.
This approach isn't about sacrifice. It's about sequence. Not limitation, but liberation.
Let me show you how to stop drowning in overwhelm and start thriving through seasonal living.
Read the full article here: https:/...
Small talk for introverts is a necessary evil. As artificial intelligence increasingly pervades our daily interactions, mastering the art of small talk paradoxically becomes more valuable, not less.
Knowledge is rapidly becoming universal and immediate. Whether it's a networking event, party, in-person business (like walking the floor as a trainer at the gym), or via online chat, meaningful unscripted exchanges are becoming ...
Doing the work worth doing is a wonderful thing.
That's what I'll write about today—how doing work that makes you better as a result of the work, not because of any results you might get from it, is worth doing.
Read the full article here: https://www.theptdc.com/articles/as-ai-takes-the-easy-you-must-choose-your-hard
Pre-order my next book "The Obvious Changes" here: https://amzn.to/3EsBKUt
Today, I'm diving into the idea that real success isn't about chasing a finish line but about crafting systems that celebrate every little win along the way.
In this video, I share my journey on how shifting from traditional goal-setting to building effective, life-affirming processes can turn your everyday efforts into triumphs.
Order my book, "The Obvious Choice" here: https://amzn.to/4ghBzce
Everyone teaching social media growth is competing for attention . . . on social media. They're forced to share what performs best, not what works best.
Read the full article here: https://www.theptdc.com/articles/how-to-grow-social-media-from-nothing-or-basically-nothing
Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce
Mentioned in this video:
Books I recommended in this video:
Snow Leopard by Category Pirates https://amzn.to/4ii8zBS
The Comfort Crisis by Michael Easter https://amzn.to/3QHaKmS
Four Thousand Week by Oliver Burkeman https://amzn.to/4h2nxe3
Antifragile by Nassim Nicholas Taleb https://amzn.to/4hjOVVn
The Humans by Matt Haig https://amzn.to/41AicWR
Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce
It's been almost two months since The Obvious Choice was released. Lots of people have been asking me how it's been going. If I'm honest, my answer is "not great". I've been disappointed with sales and so has my publisher.
I'm sharing five crucial lessons I've learned from this experience. Not to complain, but to illuminate the path for anyone bringing something valuable into a noisy world.
Whe...
Writing isn't just about putting words on a page—it's about clarifying the chaos in your mind and presenting ideas in a way others can understand. In a world where AI can write for us, mastering this inhuman skill might be the most powerful advantage for any ambitious person today."
Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce
Not sure if you want to get my book, “The Obvious Choice”? H...
In today's episode, I'm thrilled to sit down with my long-time friend Alex Hutchinson, New York Times best-selling author of "Endure" and his new book "The Explorer's Gene." We dive into the courage it takes to explore new creative paths rather than getting typecast by your past successes, and Alex shares how his unplanned writing journey led to his most powerful work.
In this episode, we're talking about letting your geek flag fly and how embracing your unique obsessions can be your secret weapon in business. If you're tired of blending in with everyone else online, I'm going to show you why your weird, nerdy passions are actually the key to standing out and connecting with the exact people who will become your most loyal customers.
Success everywhere is a lagging indicator of becoming great somewhere.
Read the full article here: https://www.theptdc.com/articles/success-everywhere-is-a-lagging-indicator-of-becoming-great-somewhere
Order my book The Obvious Choice here: https://amzn.to/4ghBzce
Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter
W...
Welcome everybody to the Obvious Choice podcast, where today I'll be explaining some major changes coming to this show as I pursue my singular goal of becoming a truly world-class writer.
I'm putting an end to the scattered approach that's been holding me back, focusing on what truly matters to me, and yes, that unfortunately means firing Ren for what must be the fifth or sixth time.
In this episode, we explore how to celebrate the process of doing challenging, meaningful work rather than fixating solely on outcomes—a concept I explore in my upcoming book, The Obvious Challenge.
As I share my method of scheduling waypoints with loved ones to mark milestones in creative projects, we wrestle with explaining this approach without reducing it to another formulaic framework that sounds nice but offers little pra...
Welcome to The Obvious Choice podcast, where today we're joined by Paul for a Hot Seat conversation about why successful businesses inevitably break down and how to systematically rebuild them.
If you're feeling overwhelmed by your growing business, this episode will show you how to identify your natural strengths and create systems that allow you to focus on what makes you special.
I've been thinking a lot about love lately. I heard this quote the other day that really stuck with me: "if you think you understand love, you don't." Which, honestly, is pretty damn wise when you think about it.
Today's episode dives into a chapter from my upcoming book, tentatively titled "Grow Separately to Grow Together." We're going to explore some counterintuitive things I've learned abo...
Hey everyone, welcome to another episode of The Obvious Choice podcast, where today we're diving into a challenge that hits close to home for many fitness business owners - the struggle to scale beyond trading time for money.
We're sitting down with Katherine, who runs a successful personal training studio outside Ottawa and is wrestling with the classic dilemma of how to grow her business while reducing her crazy 4 AM ...
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