In this inspiring episode of The Other Side of Potential, Dr. Sharon Spano sits down with Shamara "Star" Cox—TV producer turned marketing coach. Star shares her incredible journey of stepping out of fear and into faith, leaving a successful TV career to pursue her calling. Now, as a marketing coach, she helps entrepreneurs and leaders create binge-worthy content that sells while embracing their unique voice and purpose.
After scaling her business to six figures using biblical principles, Star now empowers clients to overcome their fear of marketing, build authentic connections with their audiences, and create content that converts.
What You’ll Learn in This Episode:
- Faith Over Fear: How Shamara left her corporate job despite fear and uncertainty to follow her calling.
- The Power of Alignment: Why creating content in alignment with your strengths and personality is the key to long-term success.
- Overcoming Judgment: Strategies to tackle fear of being judged and embracing vulnerability in marketing.
- Content with Purpose: Shamara’s approach to creating marketing strategies that align with your purpose, attract your ideal clients, and drive sales.
- The Role of Spirituality: How listening to divine guidance transformed Shamara’s life and career.
Resources Mentioned:
- Content to Cash Challenge: A five-day challenge hosted by Shamara to help business owners create content that sells. Visit contenttocashchallenge.com.
- Wisdom to Wealth Podcast: Listen to Shamara’s live podcast for more insights on building a purpose-driven business.
Connect with Shamara Star Cox:
IG: @bookofstar_
TikTok: @bookofstar
LinkedIn: https://www.linkedin.com/in/shamaracox/
YouTube: www.Youtube.com/c/bookofstar
Join the Convert Content To Cash Challenge: https://www.contenttocashchallenge.com/
Transcript: Here
Sharon Spano:
Website: sharonspano.com
Facebook: facebook.com/SharonSpanoPHD
Instagram: instagram.com/drsharonspano/
LinkedIn: linkedin.com/in/sharonspano/
Book: thetimemoneybook.com
Contact: sharon@sharonspano.com
The Other Side of Potential Podcast: sharonspano.com/podcast/
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