How to Build a Fanbase on Instagram and TikTok: Family Style with Anna Macfarlane

Anna Macfarlane, a mom of four kids and an online marketing and branding expert, joins me to break down how to build a fanbase on Instagram and TikTok: family style. Anna manages the @kidsaretheworst parenting humor account on Instagram, which has more than 500,000 followers. She also manages several other successful accounts and teaches social media marketing courses for families, businesses and bloggers.

In our conversation, we talk about how to get started on Instagram and TikTok and how to grow a healthy fanbase. We also discuss the benefits of being on social media and why TikTok is growing faster than most people realize. (It’s not just for teenagers.) Other topics we cover include how to manage your time on social media, talk to your kids about social media and post responsibly.