Anna Macfarlane, a mom of four kids and an online marketing and branding expert, joins me to break down how to build a fanbase on Instagram and TikTok: family style. Anna manages the @kidsaretheworst parenting humor account on Instagram, which has more than 500,000 followers. She also manages several other successful accounts and teaches social media marketing courses for families, businesses and bloggers.
In our conversation, we talk about how to get started on Instagram and TikTok and how to grow a healthy fanbase. We also discuss the benefits of being on social media and why TikTok is growing faster than most people realize. (It’s not just for teenagers.) Other topics we cover include how to manage your time on social media, talk to your kids about social media and post responsibly.
Popular Podcasts
Crime Junkie
If you can never get enough true crime... Congratulations, you’ve found your people.
Bob Saget's Here For You
BOB SAGET’S HERE FOR YOU is a podcast that is like no other— For one, this podcast has guests who are friends of Bob’s, or just really interesting people who many of you know and love. Secondly, this podcast is unique because it goes inside Bob Saget’s mind, and then quickly filters out through his mouth. Bob has a way of calming people he has conversations with as well as being entertaining and often informative. Bob talks with his guests with genuine empathy and humor, while reaching his unusually diverse audience that he talks to as a friend, Bob is the dad with great advice, the irreverent funny guy who’s always there when you need a laugh, and the free-associative Bob who goes off on crazy tangents then returns to the subject at hand, as serious or as comedic as it may be, to wrap up each episode in a way only Bob can do. Because he really does believe, “He’s here for you."
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.