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June 10, 2025 23 mins

"One mistake a lot of companies make is they try to hit every single platform and they never develop any roots and any depth on one platform. They're too scattered." - Adam Packard

In this episode of the People Dividend, host Mike Horne talks with Adam Packard from Ninja Prospecting to discuss the importance of building relationships on LinkedIn, evolving strategies for effective networking, and the role of content and video in enhancing engagement. 

Adam shares insights on how to differentiate oneself in a crowded market and emphasizes the value of adding value first in networking efforts. The conversation also touches on the challenges faced by HR professionals in navigating LinkedIn and the importance of creating meaningful connections.

Key Points:

  • The importance of adding value first in networking

  • Adapting strategies to align with LinkedIn’s evolving platform

  • Networking as a means of creating future opportunities

 

Links: 

Learn more about Mike Horne on Linkedin

Email Mike at mike@mike-horne.com

Learn More About Executive and Organization Development with Mike Horne

Twitter: https://twitter.com/mikehorneauthor 

Instagram: https://www.instagram.com/mikehorneauthor/, 

LinkedIn Mike’s Newsletter: https://www.linkedin.com/newsletters/6867258581922799617/, 

Schedule a Discovery Call with Mike: https://calendly.com/mikehorne/15-minute-discovery-call-with-mike  

 

Learn More about Adam Packard

https://www.linkedin.com/in/adampackard/

 

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