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April 28, 2025 43 mins

Episode 80 – The Business of Behaviour

 

In this episode, I chat to Jo and Vicky from Canine Business Academy, (guys, I had a blooper when I introduced Jo & Vicky’s business – It is Canine BUSINESS Academy, not Canine Behaviour Academy – sorry, my bad…), a company based in the UK, dedicated to helping Pet Behaviour Professionals create successful and profitable businesses.

 

We talk about the stigma around actually earning money as Behaviour Professionals, and how this is the only way we can actually serve our clients and patients.

I share about the struggles I had to overcome when I first opened my Veterinary Clinic, as business skills are definitely not something we were taught when I was at Vet School!

We also delve into comparison-itis, niche-ing and the importance of working with business coaches to help and support Pet Behaviour Entrepreneurs on their journeys.

 

If you have your own Pet Care Business, are thinking of taking the plunge and opening your own business, or simply want to listen to a hugely interesting and inspiring conversation, then this is the episode for you !

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