For congregations to thrive in today's digitally oriented world, their leaders need to understand how DIGITAL MINISTRY differs from SOCIAL MEDIA and MARKETING.
To illustrate, I explain how to shift from using social media to market an event where you'll be educating and orienting newcomers to using social media as the venue where you are educating and orienting them.
That's a shift from PROMOTING your congregation's ministry using social media to using social media platforms to DO ministry.
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