In this episode, Philip sits down with Tina Fletcher to explore her fascinating journey from graphic design in the 80s, web design, brand strategy, and coaching, to her current passion in the self-permission niche, specifically helping women prioritize themselves in business and life. Tina shares her transition into using AI to assist in writing books, focusing on how books can be used as a powerful tool for audience building and message sharing.
As an author herself, Tina discusses the nuances of creating content that resonates with her audience and her strategic approach towards marketing books without the typical pressure to monetize rapidly. Join us as Tina delves into the opportunities and lessons she's learned in her evolving career, providing valuable insights for anyone looking to explore new business avenues through writing.
Whether you're interested in AI, self-permission, or merely curious about incorporating books into your business strategy, this episode is packed with wisdom from Tina's unique perspective. Don't miss it!
Timestamps
00:00 Navigating Change and Self-Permission
03:44 Embracing Self-Permission Business Journey
08:27 Rethinking Book Marketing Strategy
12:10 Three Methods for Outlining Projects
15:37 Effective AI Role-Based Prompting
19:27 Launching Four-Book Series Online
21:23 Focus on Expertise and Simplicity
26:52 Prioritize Consistency and Adaptability
29:45 Strategic Timed Ads for Book Launch
33:41 "Tina Fletcher Online Hub"
34:33 Open to Future Discussions
About Tina Fletcher
Tina Fletcher's career journey is a testament to adaptability and reinvention. Beginning as a graphic designer in the Army during the 1980s, she embraced technological advancements, transitioning from manual techniques to digital platforms. As the Internet emerged, Tina was quick to harness its potential, moving into web design and brand strategy. Over the course of three decades, she thrived in various roles, including coaching and hosting live events, while nurturing a deep love for technology.
Despite her successes, the COVID-19 pandemic sparked a period of introspection for Tina. She noticed a significant shift in the world and the increasing pressures on individuals trying to establish an online presence. Through conversations with clients—particularly women—she identified a recurring theme: the struggle for self-permission amidst personal and professional demands.
Motivated by her own experiences as a mother of five and a seasoned entrepreneur, Tina embarked on a new path, focusing on empowering others to prioritize themselves and their aspirations. This shift represents a fresh journey of discovery, echoing the excitement she felt at the dawn of the Internet era. Now, Tina relishes the challenge of exploring this emerging niche, equipped with her unwavering passion for innovation and a resolve to help others carve their unique paths in the digital age.
You can connect with Tina on her website - www.tinafletcher.com - and on various social channels like Facebook - https://www.facebook.com/tinafletcher.aus/
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