Mastering Email Lists and Engagement Strategies: A Chat with Joyce Layman

In today's insightful episode, we sit down with the dynamic Joyce Layman, who brings a wealth of knowledge on transforming your business strategy and engagement approaches. From her journey as a keynote speaker to becoming a versatile business coach, Joyce shares invaluable tips on navigating the digital landscape with a focus on building strong relationships, leveraging key platforms, and nurturing an email list for sustainable growth.

Tune in as we discuss the significance of starting small, leveraging other people’s audiences, and the magic of consistent engagement. Joyce talks through her 9-grid on Instagram, how she tracks conversations on social media, and some of the different tools and platforms she uses for her business and what she suggests for her clients who are just starting out.

Whether you’re a seasoned entrepreneur or just starting out, this episode is jam-packed with practical advice to take your business to the next level. So, get ready to be inspired and equipped with actionable strategies to drive your business success!

Timestamps

00:00 Emphasizing strategic relationships over exhausting social media.

07:24 Leverage others' audiences through speaking and networking.

13:31 Engage, track, and nurture to grow social presence.

19:25 Nurture leads with varied offers and content.

23:58 Diverse content strategy drives client engagement successfully.

27:20 Focus on one social platform and email.

30:55 Use simple platforms; track with social CRM.

36:14 Learn website building basics; hire wisely.

39:05 Learning, process, leverage, simplify, connect, resources, support.

About Joyce Layman

Joyce Layman is a dynamic business coach with a wealth of experience that stretches back to 2008. She began her career as a keynote speaker and corporate trainer, specializing in performance mindset. Despite facing significant challenges, such as a costly $23,000 mistake in building her business, Joyce persevered, adapting and learning crucial marketing and technology skills along the way.

In response to the shifting landscape in 2020, Joyce transitioned her focus to become an all-in-one business coach, offering her clients comprehensive support that includes brand building, offer creation, marketing strategies, and system implementation. Recognized by Bob Berg, author of "Endless Referrals" and "The Go-Giver," as "the greatest networker in the world," Joyce emphasizes the power of strategic relationships and visibility outside the exhausting world of social media.

Joyce's approach centers on helping her clients build engaged email lists and create irresistible and authentic offers, all while avoiding burnout.

Connect with Joyce on her website - www.joycelayman.com - and on Facebook - www.facebook.com/joycelayman

Pre-Order 'Finally Find Freedom'

The 2nd edition of my bestselling book 'Finally Find Freedom' is launching on 25th February 2025 with a new cover, new stories and a new chapter. Pre-order your copy now and claim some exclusive bonuses. For more information about the book, reviews of the 1st Edition, and to pre-order go to https://www.finallyfindfreedom.com

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