In this milestone 50th episode of The Pineapple Perspective, Troy Hooper sits down with longtime friend and returning guest Shawn Walchef, founder of Cali BBQ Media, for the podcast's first-ever on-location recording at Pepper Lunch in Las Vegas. They reflect on the journey of launching and sustaining a media-driven business strategy in the hospitality industry, discussing how consistent storytelling builds brand authority, trust, and growth over time.
Troy credits Shawn as the original inspiration behind starting the show, and they dive into topics such as overcoming fear of publishing content, building a personal brand through video and audio, and the power of showing up consistently. Throughout the episode, they offer practical encouragement for entrepreneurs to share their stories publicly, embrace imperfect content, and use digital media as a long-term investment in visibility and influence.
Topics Discussed in the Episode
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The value of consistency and speed in content creation
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Storytelling as a strategy to build trust and brand awareness
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How media transformed Troy Hooper’s leadership and business reach
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Overcoming fear and self-doubt in publishing content
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Creating a content habit to drive long-term visibility and growth
Connect with Shawn Walchef:
https://www.linkedin.com/in/shawnpwalchef
https://www.instagram.com/shawnpwalchef/
https://www.instagram.com/calibbq/
https://www.instagram.com/calibbqmedia/
https://www.tiktok.com/@calibbq
https://www.youtube.com/channel/UCyKV0F1uggLgiPbBsnPSeUA
https://twitter.com/CaliBBQMedia
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
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