The Pivot with Ken Evans
Looking to push the marketing envelope? Want to find new ways to evolve your brand? Or simply want to hear those best in market speak to communications? Tune in to one of Canada’s top marketing and communications podcasts with host Ken Evans as he speaks to innovators, brand guru’s, PR pros, and industry experts.
Episodes
As the biggest and busiest library in North America, the Toronto Public Library exemplifies community and connection in ways that few other organizations, brands and institutions do.
And beyond enriched book borrowing, access to physical and digital resources and quiet study spaces, the Toronto Public Library actively partners with local community organizations such as newcomer organizations, senior organ...
What does it mean to live outside of norms, and break, experiment and play with them? How can we push the limits of what we think we know about the world around us?
Behind the power of Buddies’ creative programming and yearning in bringing stories to life, it's no surprise that folks from all across Canada are making the time to see their shows and experience the essence of theater. Queering the form of th...
Mohit Rajhans returns to The Pivot to discuss all parts artificial intelligence. Where we are, what we can expect and how AI adoption and practices have rapidly evolved in the race for efficiency. Mohit breaks down the opportunities from both marketing and technological lenses that teams and organizations would find useful. Also discussed: Automation disruption, co-pilots, and the Gen Alpha effect tied to AI and office...
Amid timely Canadian macroeconomic updates, we chat with Patrick Gill of the Canadian Chamber of Commerce to explore some of the present shocks and potential challenges Canada faces. From labour disruptions and technological advancement, to much-needed business investment and population changes, this is a taping you’ll want to pay close attention to.
As we move in 2025, we expect tension and inflationary ...
In this latest installment of The Pivot, we sit down with Wes Wolch to explore the essence of luxury retail marketing, and the moves Holt Renfrew is making to transform the consumer experience. An expressive dialogue that helps us rethink how we should define and drive marketing of today and tomorrow.
In this episode of #ThePivot, Ruth and Ken discuss some of the challenges newcomers to Canada face in seeking employment in the media communication sector. Listen to learn more on how to build your professional presence, use the power of storytelling, and relevant strategies on how to navigate the job market of today and tomorrow. Ruth draws on her professional experience as an employment counsellor and her personal jo...
For over a decade, Lucas Solowey has built relationships with communities, non-profits, changemakers, entrepreneurs, athletes, celebrities, politicians, authors, and ethical brands.
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If you’re seeking clarity on how to creatively shape customer experience design – this is the podcast episode for you.
Up next on The Pivot, we chat with Dr. Markus Giesler, renowned consumer researcher and Professor of Marketing at the Schulich School of Business. We explored many themes, from the data experience dialectic and notion of the paradox to bigger-picture questions and the power of social scien...
If you’re curious about the power of storytelling in sport and the joy it brings – this is the podcast episode for you.
Up next on The Pivot, we chat with Jonathan Chang, Head of Sports Marketing at the CBC. We explored a number of relevant topics, such as the evolution of integrated brand campaigns in Canada, a closer look into the mindset of our athletes, and diversity, equity, and inclusion in sports.
...In our Season 8 opener, we welcome legendary Canadian Olympians Diana Matheson of Project 8, and Jayna Hefford of the Professional Women’s Hockey League, to chat about the important work they’re leading in advancing women’s sport. From rapidly rising viewership to fandom participation, broadcast strategy, and strategic sponsorship, the growing market and demand for women’s sport has opened a plethora of opportunities. ...
...and that's a wrap on Season 7! Our end of week treat features our Greatest Hits throughout this season, where we reflect on a season filled with salient moments, from inclusion in sport and out-of-home advertising to AI disruption and crisis communication.
What were some of your favourite moments from the season? Comment below or DM us.
Catch us in the new year when we return with season 8!
About 50% of all ad spend is digital. Of that, only 5-6% is within the Canadian local media market. As we explore why and work to earn the attention of our diverse audiences, it's more important than ever to really consider what kind of world we are creating, and how we are supporting Canadian owned and operated media, especially local news.
Learn about how we can meaningfully move the needle on this, and ...
In this timely episode of the Pivot, Ken and Ethan dive into the Bill C-18 (Online News Act)/tech giant conflict and what it means for Canadians and newsrooms. Also offering a closer look and exploration of the media business as a whole, alternative approaches to regulatory sanity, and how we can explore different avenues of news.
Dean is a seasoned communications specialist with a decade's experience across radio, television production, print and digital news, strategic communications, and media studies facilitation.
During his journalism years, Dean reported extensively about issues impacting LGBTQ+ communities, bringing that same passion for community to his communications role now at The 519 - Canada’s most prominent 2SLGBTQ+ m...
Jill Burgin and Aisha Mayne of AFC Toronto City and Project 8 join The Pivot to dive into women's sport and soccer - walking us through their progress, projects, goal attainment and much more. Leaning into their dedication to community and brand humanisation, we cover moving parts around role modelling, talent, team-building, two-way conversations, community, grassroots support and much more. Truly, raising the bar through open dia...
As the trusted spokesperson and industry leader you want during the good times and the really, really bad times, Anne Marie Aikins (she/her) joins The Pivot on this week’s episode. Leaning into her dedication for public service, we dive into her community engagement experiences and how to proactively foster thought-provoking goodwill, and partnership. We also weave through the do’s and don'ts of solid issues management and crisis c...
Artificial intelligence (AI) continues to be at the epicentre of many conversations. We see it changing how people work, create and explore, but it comes with many questions. For instance - what could be the unintended consequences of AI? How can we effectively coalesce and harness real knowledge in our teams and organisations while leveraging intelligent evolving tools? What about untapped information, lessons and spa...
Media consumption and evolution are more relevant than ever as the landscape continues to evolve. But why? What does being informed truly mean in 2023 and beyond? What makes one type of media appear more relevant than another? How can paid social be leveraged when building an online community? And where does legacy media fit in this space?
This week, we are join...
The Pivot Greatest Hits: As we launch into 2023, we bring to you a past Season 4 conversation with Sabaa Quao, Chief Creative Officer at Cossette and Co-Founder at Wealthie Works Daily. Tune in for relevant insights on the shifting consumer mindset, how the digitization of money presents risks to younger generations, and the need for persistent and consistent financial literacy.
If we look to generation Z, and even generation alpha...
Inclusive cultures are evolving and more and more organisations are taking note. But, what does it really mean to foster equal and equitable opportunity? Why are listening, soul-searching and actionable leadership so important in marketing and messaging?
This week, we are joined by key leaders from the Billie Jean King Leadership Initiative, Dr. Sofia B. Pertuz...
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