The brutal truth about your failing content strategy (and the 3-second rule that changes everything)

The 3-Second Death Rule That's Killing Your Content

Your reel has exactly three seconds to live or die. Three seconds before viewers scroll past, potentially lost forever. And here's what makes it worse: when viewers swipe past, the algorithm doesn't forget about it—it actively punishes you.

It's a brutal truth!  While you'v...

Remote recording for interviews and the like has always been a bit tricky and the platforms that provide recording of this type are always trying to improve.

2022 brings us a lot of contenders for the title of "best remote recording platform."

This episode is a handful of recordings of me and my right-hand audio-man, Aaron as we test out the top 11 platforms. You're going to hear about...

• Boomcaster
• Cast
• Cleanfeed
• Clearcast
• Iris
• Remote...

I have LONG wanted a Podcast Newsletter that provides content for me — an INDEPENDENT PODCASTER.

I mean, it's OK to have industry news about who moved from what bigwig company to another biggerwig company in a higher profile industry-speak position... no problem there.

But it's not relevant to me at all.

So I've created an Indie Podcast Newsletter FOR Indie Podcasters, BY an Indie Podcaster. Abraham Lincoln would have said something l...

Daniel J. Lewis has been building authority in the podcasting space since 2010.

That’s when the very first episode of his show (a podcast about podcasting) “The Audacity to Podcast.” You can hear it here.

Daniel has already been podcasting for about three years when I first came across his content and I can’t express the number of ways he’s helped me personally, both through his content and via personal email interactions we...

How successful can a niche podcast be?

The answer likely depends on the niche. For example, back on episode 154 of this podcast Glenn Hebert, the personality and power behind The Horse Radio Network said this about his niche:

”(Annually) We are well into five figures, and you know, in our niche, we’ll probably never get to six figures. I don’t see us ever doing that.”

But his comments are about an expensive and specific niche...

Do you EVER have issues coming up with new topics to cover on your podcast?

If not, it’s only a matter of time. Every podcaster runs into the issue eventually - asking the question, “What ELSE am I going to talk about on my podcast?”

It doesn’t matter if you’re just starting out or if you’ve been podcasting for a long time. It WILL happen to you.

What then?

How are you going to move forward and continue to serve your audience?

Every podcaster is looking for ways to grow her audience. Why? Hopefully, it's for reasons bigger than our own ego (if it's not, please — STOP podcasting right now).

The best reason to work toward podcast audience growth is to better serve those who find our show interesting and or helpful. I know you agree with me, right?

Scott Johnson is a guy who does that through a couple of podcasts, but the one we focus on in this conversation ...

For the first time ever, podcast show notes display almost the SAME in all podcasting apps (thanks Apple).

That brings up the question... what ARE show notes anyway? And how can I best use them?

On this episode of Podcastification, I'm going to explain what show notes are, what they should contain, and how to create and use them in the MOST EFFECTIVE WAYS.

Keep reading.

What ARE show notes?

There are differing opinions or defin...

If you feel you don't know enough about the topics you want to podcast about, you are in good company

Maria Failla began her podcast, Bloom & Grow Radio because she DIDN'T know enough about how to care for her plants and saw it as a great opportunity to talk to experts who did. And by the way, isn't that a GREAT name for a podcast? It comes from a line in Maria's favorite song from the musical, "The Sound of Music" - Ed...

Subscribe Is Gone (on Apple only, so far)

Podcast tech is changing all the time, so we shouldn't be surprised when Apple makes a change (unannounced, as is often the case).

What's the latest change?

Apple's newest version of the iOS app (14.5 update) is now MISSING the "Subscribe" button. It also has no "Follow" button (which we've previously thought was coming).

What users will see now when they click into a podcast they are ...

Glenn Hebert...

is one of those guys who saw the value and power of podcasting early on. His "Horse Radio Network" has been in the podcasting game for a long, long time as a result.

I wanted to chat with Glenn about monetization because he's done it well — he and his wife both work full-time for their little media company and have recurring sponsorships for their shows that are long-standing.

How does that kind of thing ...

Can you see the opportunities that exist in your niche?

If so, you'll gain further insight from listening to this episode. If not, you'll REALLY benefit from listening.

Andrew Allemann seems to have a knack for noticing the opportunities, taking action on them quickly, and making the most of being first to meet the need the opportunity represents.

In this episode Andrew shares...

• When he started his first business...

Podcasting success comes in all shapes and sizes... and in any niche area you can think of.

This episode is a case-study of sorts and focuses on a very specific niche podcast and the impact its had on it's creator — Mark Goldman.

Mark is an accountant, and a recruiter for the accounting industry. His businesses help others succeed in the accounting field and help companies in need of a good accountant, find one.

So why did Mark think ...

It's not every day you get to have a "Podcast Hall of Fame" inductee on your podcast. But it's fun when it happens! In this case, it's because Dave Jackson is such a fun guy.

He's known as "The Podcast Coach" and has earned the title since he's been podcasting since way back in 2005 and has published more podcasts of his own than most people have lived. OK, that's a bit of an exaggeration, but not much of one.

Podcast Monetizatio...

Get Into Jeremy's Podcast Marketing Course ASAP before it fills up! (Affiliate link)

No doubt, marketing and promotion of your podcast, with a goal toward growing your audience with the RIGHT listeners, is a very difficult task. I know because I get questions about it from clients all the time.

Are you struggling with the same issues? Dollars to donuts you are…

Jeremy Enns has made a study of successfu...

Podcast monetization may be in your future. Even if you have a relatively small show. Really.

How it is possible? By using a friction-free platform that enables you to simply produce bonus content that is available to paid-members-only.

Sound like a pipe dream? It’s not. My guest on this episode, Jason Sew Hoy is leading a team that has created Supercast — THE WAY (in my humble opinion) for podcasters to build a membership by giving ...

Watering My Wife's Plants

She asked me to SATURATE some of them... what does that mean? It means entirely soak them... cover them... overwhelm them with water!

This episode is about THAT, for your podcast. Here are some of the best ways to do it

Syndication (platforms) - my list of "how to" instructions: https://podcastfasttrack.com/podcast-directories-2018-2019-get-submitted/

This is Apple, Spotify, Google, Stit...

Before we get into STEP 4 can I remind you that these steps will do no good unless you dedicate yourself to applying them?

You are doing that, right? If not - are you planning a way to make it happen in the near future? Nothing could impact the long-term success of your podcast like nailing this.

STEP FOUR: Consistency / Frequency

I can't think of anything more consistent than TIME itself, can you?

It ticks away, second after ...

https://podcastfasttrack.com/

I hope you're putting these steps into action...

I know you're busy. I know you have other commitments.

If that's the case, file this away and get back to it. But this stuff is important for the longevity and audience building of your podcast.

We've already covered the first two steps - (1) Notice / Awareness and (2) Quality / Helpfulness.

...