What happens when you stop giving away your best content for free? Kevin Jans did just that and turned a weekly podcast into a high-revenue subscription and consulting engine. Dial in as he reveals how he restructured his offer, nailed his pricing, and built a thriving business around micro-niching that works.
WHAT TO LISTEN FOR
- The pivot from free content to a profitable subscription model
- How to analyze binge-listening patterns to keep subscribers engaged
- Top-tier offerings to boost customer retention and lifetime value
- 3 critical questions to define your profitable micro-niche
- When to confidently say "no" and cut marketing costs
RESOURCES/LINKS MENTIONED
Tune into the Contracting Officer Podcast 2.0 (Samples) on Apple Podcasts! Hear a quick intro and a 5-minute episode preview, and get 10% off with promo code SEAL10 if it’s a fit. Start here: https://apple.co/4m72Xgx.
ABOUT KEVIN JANS
Kevin Jans is the founder of The Contracting Officer Podcast and Skyway Acquisition, LLC, and brings over 25 years of federal contracting expertise as a buyer and seller to his work. He spent nearly 16 years on active duty as a U.S. Air Force and Special Operations Command Contracting Officer and Contract Specialist, procuring a wide range of goods and services. In 2012, he launched Skyway Acquisition, which provides training, consulting, and expert‐witness services to small and large government contractors and federal agencies alike. Unique in knowing government contracting from every angle, Kevin has testified on topics ranging from the federal buying process and acquisition strategies to ethics, conflicts of interest, and the impact of early‐stage activities on contract outcomes.
CONNECT WITH KEVIN
- Website: Skyway Acquisition
- Podcast: Contracting Officer Podcast 2.0 | Apple Podcasts and Spotify
- LinkedIn: Kevin Jans
CONNECT WITH US
If you are interested in getting on our show, email us at team@growyourshow.com.
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