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March 10, 2025 19 mins

Video has taken podcasting by storm, but how do you know if it's right for your show?
As a podcaster, how are you interacting with and utilizing video? More and more, we’re hearing about creators tacking on this visual element, and platforms like YouTube and Spotify are eagerly showcasing all the success stories of podcasters giving their audience a fresh way to consume content.

Sure, it’s relatively easy and inexpensive to get your hands on video recording equipment these days, and it’s straightforward to drop the final video into platforms like YouTube. But what about editing, and lighting, and additional preparations like your hair, outfit, and background? Video requires a lot of moving parts, and you still have to generate high-quality audio on top of all that. 

In this episode, Mary breaks down the meteoric rise of video podcasts and encourages you to really ponder how adding video would affect your workflow and your budget. How will video get you closer to your podcasting goals, or is it a timesuck you just don't need? 

Dig into the pros and cons of tackling this extra format:

  • How easy is it really to “just” add a video component?
  • How do you figure out if your audience even wants to watch your podcast?
  • Just how helpful will AI be for editing and marketing?

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Show Credits:

Mark as Played
Transcript

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