How can you take your guest episodes beyond a basic Q&A? When you think of a podcast, what comes to mind? If “a mic and two people talking” is your first thought, you’re in good company, but in this episode, Mary encourages you to expand that definition. Your show is about so much more than the interview. That one-time guest isn’t the person who keeps listeners coming back week after week—that’s you! So, how can you use strategic guest selection to leverage the values, interests, and timing of both the host and the listener?
When you bring on not just the most popular guest but the one who is truly the best fit, you gain a stronger episode, a more dedicated listener base, and a more cohesive show.
Get picky about your guest picks with these helpful tips:
- Why this month’s most sought-after podcast guest might not be the right choice for you
- Why platforms that match guests to podcasts aren’t ideal
- How your podcast values play into your guest selection every time
- How to tweak your publishing schedule to get the most out of every episode.
Links worth mentioning from the episode:
- Episode 62, How to Land Someone From Your Dream Guest List: https://www.organizedsound.ca/how-to-land-someone-from-your-dream-guest-list-episode-62/
- Episode 71, Celebrating with Values to Nourish Your Podcast: https://www.organizedsound.ca/celebrating-with-values-to-nourish-your-podcast-year-end-break-episode-71
Connect with Mary!
- Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com
- Get the full transcript of the episode at http://www.visiblevoicepodcast.com
- Read up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
- To learn more or work with Mary, check out https://www.organizedsound.ca
- Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
- Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions
Show Credits:
- Podcast audio design, engineering, and edited by Mary Chan of Organized Sound Productions
- Show notes written by Shannon Kirk of Right Words Studio
- Post-production support by Kristalee Forre of Forre You VA
- Podcast cover art by Emily Johnston of Artio Design Co.
Transcript with Audio Description:
[MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL “LET’S GO” BEGINS]
MARY: When you think of a podcast these days, what do you envision? Like, what is a podcast? Most people I talk to tend to say that if there's a microphone and there's two people talking, you've got a podcast. So, yes, that could be a good barometer. Like, a lot of the celebrity type podcasts are going that route. But podcasting i
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