How can curiosity and commitment to your listener drive your show’s growth? From guest selection to generating advertising revenue, the process of running your own podcast is always challenging and fascinating, and it often calls on you to take big chances.
That’s exactly what Chidinma Azubuike discovered when she started “But What Do I Know?” back in 2020. Her willingness to keep trying new tactics has paid off—all while working toward her primary goal of fostering a vibrant and thriving listener community. In this episode, Mary sits down with Chidinma to talk show prep, rebrands, and the difference between American and Canadian ad partners.
Discover some fresh ideas for building listener engagement on this passive medium and how to deliver an authentic community resource while also making money. Whether you’re just starting your podcast or have been working away for years, Chidinma’s perspective is sure to have you taking notes and making plans to take your show to the next level.
Learn an exploratory approach to creating an award-winning podcast:
- How Chidinma turned to life experience to inspire her show
- When and how to tackle a rebrand
- Transforming listeners into a real community
- Making moves to monetize your podcast
Links worth mentioning from the episode:
- Register for BWDIK’s virtual movie screening of “Village Keeper” - https://docs.google.com/forms/d/e/1FAIpQLSdJ3oHnRoTAruUHjbsvMTncTv8UMuBPD1IdOJeEG28jhXjTzQ/viewform
- CBC, “The Golden Globes want to honour podcasting”: https://www.cbc.ca/arts/commotion/the-golden-globes-want-to-honour-podcasting-1.7532676
Engage with Chidinma Azubuike:
- Listen to the But What Do I Know podcast - https://www.bwdikpodcast.com/podcast
- Follow But What Do I Know on Instagram - https://www.instagram.com/bwdikpodcast/
Connect with Mary!
- Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com
- Get the full transcript of the episode at http://www.visiblevoicepodcast.com
- Read up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
- To learn more or work with Mary, check out https://www.organizedsound.ca
- Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
- Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions
Show Credits:
- Podcast audio design, engineering, and editing by Mary Chan of Organized Sound Productions
- Show notes written by Shannon Kirk of Right Words Studio
- Post-production support by Kristalee Forre of Forre You VA
- Podcast cover art by Emily Johnston of Artio Design Co
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