Get Serious About Being a Podcast Guest with Julie Fry - EP 93

What’s the right way to go about being a guest on other podcasts? When’s the last time you went on another show as a guest? As a podcast host, it’s easy to get bogged down in the day-to-day requirements of running a podcast. After all, you’re expected to find guests, record episodes, edit episodes, post everything online, and find fresh ways to get the word out.

Here’s the good news: being a guest on other podcasts is an excellent way to market your own show. Need more convincing? In this episode, we spell out the benefits with Julie Fry, the CEO of Your Expert Guest. Julie and her team are dedicated to finding their clients opportunities to be podcast guests. Turns out, there are plenty of reasons for podcast hosts to moonlight as guests, from positive impacts on your mission and messaging to growing your mailing list. Julie is brimming with tips for streamlining your pitch and plan, highlighting your call to action, and building lasting relationships with hosts and audiences alike.

Guest better (or better yet, start guesting) with Julie’s practical, insightful suggestions:

• Why you need to nail down your guest goals before you dive in
• What really works to get your target host’s attention
• Why you need to purge your pitch of “I” statements
• Key steps for the post-interview follow-up.

Links worth mentioning from the episode:

• The Podcast Host, “Podcast Guests are Secretly Paying $50,000 to Go on Shows”: https://www.thepodcasthost.com/business-of-podcasting/podcast-advertorial-secrets/
• The Canadian Code of Advertising Standards, “Influencer Marketing”: https://adstandards.ca/resources/influencer-marketing/
• Competition Bureau of Canada, “Deceptive Marketing Practices”: https://competition-bureau.canada.ca/en/deceptive-marketing-practices
• Rephonic - https://rephonic.com/
• Listen Notes - https://www.listennotes.com
• Episode 69, Intangible Values of a Podcast, “What It Means For Stats, Metrics, and Monetization”: https://www.organizedsound.ca/intangible-values-of-a-podcast-what-it-means-for-stats-metrics-and-monetization-episode-69/

Connect with Mary!

• Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email [e-mail]
• Get the full transcript of the episode at http://www.visiblevoicepodcast.com
• Read up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
• To learn more or work with Mary, check out https://www.organizedsound.ca
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Show Credits:

• Podcast audio design, engineering, and edited by Mary Chan of Organized Sound Pr