June 18, 2024 • 22 mins
Unlock the secrets of a decade's worth of eCommerce evolution and propel your business forward! Join me, Dawn Sinkule, on the Ecomm Profit Podcast as we dissect the game-changing trends that have redefined online business. We'll unravel how the shift from desktop to mobile commerce has fundamentally altered consumer behavior and why mobile optimization is now a make-or-break factor. Discover how social media platforms like Instagram, Facebook, Pinterest, and TikTok have transformed into powerful marketing engines, seamlessly integrating shopping experiences that drive sales.
Resources talked about in this episode
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
Key Takeaways To Tune In For:
(00:50) - Ecom Business Trends Over 10 Years
(05:12) - Advances in Personalized Marketing
(08:23) - The Rise of Influencer Marketing
(12:34) - The Rise of AI Chatbots
(19:42) - Evolution of eCommerce Over Time
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Dawn Sinkule (00:03):
Welcome to the Ecom Profit Podcast.
I'm your host, dawn Sinkula, ceo of Digital
Dawn, and I'm so excited to be here with
you today.
Here on the Ecom Profit Podcast, I open
Pandora's box and share with you and other
e-com business owners weekly topics that
will help you explode your business online.
I outline my tried and true secret sauce
(00:23):
the D2D method that's guaranteed to bring
your business results.
As an entrepreneur myself, I try to pull
out all the same entrepreneurial passions
and others.
So get ready to be fired up about your
business and let's have a great time.
Welcome to the Ecom Profit Podcast Music.
(00:55):
Welcome to the Ecom Profit Podcast.
I'm your host, dawn Sincula.
I am the CEO and founder of Digital Dawn.
We are an e-commerce marketing agency that
was founded in June of 2014,.
If you can believe it, we are celebrating
our 10th year as an agency in business this
year.
Can you believe it?
Oh my gosh.
I never would have thought 10 years ago
that I would be one still running my own
(01:16):
business as an agency owner.
Two, having an amazing podcast with crazy
good guests, and that three things would
have changed so dramatically, not only in
our economy, but in the e-com space
specifically.
So today we are going to talk a little bit
about all the things that have changed in
(01:38):
e-commerce over the last 10 years and I'm
just going to give you my kind of
overarching view of the top 10 things that
I think have changed the most in e-commerce
over the last 10 years.
Now these are in no particular order and,
you know, as far as importance to least
(01:58):
importance, I think they're all important
and I think that we're going to see the
next 10 years are going to be even more
crazy, based on what I have seen happen in
e-commerce over this last 10 years.
So, first and foremost, let's talk about
the difference between people who used to
purchase via desktop versus mobile 10 years
(02:20):
ago, versus today.
So mobile commerce and the rise of mobile
commerce.
So what is mobile commerce?
Mobile commerce is purchasing off of
smartphones, using your mobile apps to
purchase.
Things like TikTok shop apps have
revolutionized the way that e-commerce has
(02:43):
really created and developed these shopping
habits of our customers, with a significant
increase in purchases now that are made via
mobile devices versus 10 years ago.
We were still kind of, you know, like, oh
yeah, is this safe?
Are we really putting our credit cards in
here?
All that kind of stuff and responsive
(03:03):
design and mobile friendly apps have just
become crucial.
Crucial and critical for the success of
e-commerce businesses.
If your store is not mobily optimized, if
you do not have a one button checkout, if
you do not integrate with things like shop
apps or in you know a firm or Karna, or all
(03:24):
these other places where you can instantly
get access to money, to checkouts, all
sorts of things, I mean, think about that
10 years ago.
How much it has changed from there to now.
Okay, so mobile commerce, that's number one.
Number two social commerce.
So what is social commerce?
I'm talking about things like Instagram,
facebook, pinterest.
(03:45):
They have all integrated shopping features
now that have allowed users to buy directly
from those social platforms.
We never saw this 10 years ago.
You could not go to Pinterest and check out.
You could not go to Instagram and check out.
I know it seems crazy, because I feel like
this feature has been around forever and
(04:07):
that it seems so odd that you wouldn't have
been able to do it.
But if you think about it, 10 years ago you
couldn't.
There wasn't a shop or a commerce feature
on a lot of these platforms.
And now we've seen TikTok and we know
what's happening with TikTok shop and how
TikTok is just changing the entire
(04:28):
e-commerce platform and making it easier
and better for anybody.
So this has really the social commerce the
ability to you know, check out or have
these features directly integrated into
marketing or social media marketing
platforms has really created this new
marketing sales channel for e-commerce
businesses.
That was never available to you before.
(04:48):
You had to have your website and you
couldn't really sell on a lot of other
platforms unless you were doing something
like an eBay or you were doing Amazon or
you were doing some of these other places
Fair I don't even know if Fair was around
10 years ago and that piece of it alone has
really changed and sort of revolutionized
the way that social platforms are used in
(05:09):
e-commerce.
Okay, so that's number two mobile commerce,
social commerce.
Number three personalization.
So what do I mean by personalization?
This is where I'm thinking about things
like how AI, data analytics, pixels, tag
manager, targeting some of these advances
(05:32):
that have been made in personalization
around the way that we can target and
market to our customers and their shopping
experiences has changed so much in the last
10 years.
So not just from like product
recommendations, but from like actually
being able to target personalized messages
(05:56):
to very specific people, helping boost that
customer engagement, helping boost sales
because you're getting the right message in
front of the right person and it's not just
like this blanket oh I hope this works sort
of thing.
That personalized data and that ability to
have that highly personalized shopping
(06:16):
experience.
I can't even imagine what this is going to
look like in the next 10 years because now
that we've got AI in it and we're seeing
better pixel integration, we're seeing
better data analytics, we're seeing AI be
able to do data analytics.
I think some of this stuff is going to just
revolutionize how and who we talk to.
(06:37):
But even in the last 10 years it's been
incredible.
Okay, so mobile commerce, social commerce,
personalization number three.
Number four is the subscription model.
So if you think about it 10 years ago, I
don't really remember having a lot of
options for subscription models.
(06:58):
So many e-commerce businesses over the last
10 years have adopted this
subscription-based model, which is amazing
and easy and provides customers with your
regular delivery of products.
You don't have to think about it as a
customer.
It just shows up on your door in 30, 60, 90
(07:19):
days.
It really helps an e-com business owner
create that retention.
It creates predictable revenue streams.
It gives people the ability to set it and
forget it.
And this option of subscription models
really wasn't something that was either
used and or available with the technology
(07:41):
that we currently had 10 years ago.
And I think subscription models are gonna
get even more advanced, where you're gonna
be able to customize your subscription
models even more.
There's gonna be enhancements that we're
gonna see out of different apps, the way in
which people can sign up or change, or all
that and you're starting to see some of
that happen already with some of the
(08:01):
subscription models that I'm involved in,
where they'll send me a text message and
they'll say hey, your subscription is due.
Do you want to change anything in your
subscription?
Click this button and you can make instant
changes through text messaging stuff like
that.
So this is going to get crazy in the next
10 years on what this is going to look like,
but I think subscription models have really
come a long way in the last 10 years.
(08:23):
Okay, so, mobile commerce, social commerce,
personalization, subscription models and
five, influencer marketing.
So I think influencer marketing I think
it's always been around.
I just don't think that we've seen it as a
social marketing strategy or a marketing
strategy like we have, even in the last
(08:45):
couple of years.
I think leveraging influencers to promote
products has really become this sort of
powerful marketing strategy.
We've always seen people who have been
influencers.
So if you think about, like the Wheaties
box, always having like heroes on it, like
sports heroes, if you think about Jordans,
(09:07):
if you think about different clothing
models, if you think about, you know we've
always had influencers that have promoted
particular products.
But now more than ever, you can hire
someone who is quote unquote, an influencer
in the online space that you may or may not
have seen on TV or in print or anything
(09:28):
like that, but they are considered an
influencer within their social platform and
those influencers oftentimes will be able
to create that authentic connection with
their audience because they are, you know,
working the platform.
People are following them, they're seeing
them and that can help significantly impact
someone's purchasing decision.
(09:48):
Is this influencer marketing and you're
seeing this more and more, you're almost
seeing it too, I think some detriment where
there are some influencers out there that
are charging an enormous amount of money to
do one or two posts for you and equaling
what and how do you track that and how do
you see that?
But I think that piece is going to change
(10:08):
and I think we're really going to start to
see influencer marketing become sort of a
staple in marketing strategies as we move
forward into this next 10 years.
So think about that when you started at the
very beginning on your social platforms,
did you really know who an influencer was?
Take outside of traditional marketing, but
did you really know who an influencer was
(10:28):
and how have you as a brand, an e-commerce
brand, really leveraged those influencers
to promote your business and how has that
helped significantly with your customers,
purchases and buying decision?
We all are looking for influencers all the
time, right?
So I think that's something that's really
changed over the last 10 years and I think
we're going to see it even more so.
Mobile commerce, social commerce,
(10:49):
personalization, subscription models.
Influencer marketing Number six commerce
personalization, subscription models.
Influencer marketing.
Number six sustainability.
This is one I think we will continue to see
as we grow, as we continue in this
e-commerce space.
It has to continue to evolve, but
sustainability has really become something
that I think our customers are demanding
more and more of.
(11:10):
So customers are really increasingly
concerned about the environment and the
impact of their purchases, and I think a
lot of e-commerce companies are responding
to that by offering eco-friendly products,
sustainable packaging, transparent supply
chains, making things more, you know, earth
friendly, making it so that we're not at
(11:31):
carbon emissions, or having you know all of
these different things that 10 years ago we
were just starting to talk about them.
But I think really, today, a lot of
consumers are putting their money where the
sustainability pieces and they're really
choosing to go with companies that are
focused on the environment and are really
(11:52):
focused on the impact that that purchase is
gonna make, on how the social impact of
that and the sustainability impact of that
is really gonna happen, and so I think
we're gonna see more and more of this have
to be part of it.
We know we're already starting to see it
with the auto industry, we're starting to
see it with packaging, we're starting to
see it with all sorts of different things.
But I think this is really something for me
(12:15):
that we're going to have to focus on as
e-commerce business owners, and we're
really going to need to see how we can up
our game when it comes to sustainability
and helping the environment.
Okay, here we go again Mobile commerce,
social commerce, personalization,
subscription models, influencer marketing,
sustainability.
Number seven AI and chatbots.
(12:36):
Okay, so artificial intelligence I think
this is one that has happened, even just in
the last two years has really happened, but
I think this is really something that has
improved customer service and really has
improved the overall customer experience by
providing some of those instant responses
and instant assistance.
(12:58):
So, if you remember, before, 10 years ago,
you never really saw a bot pop up or a how
can we help you or chat with us.
Now on anybody's email or on anybody's
website or on any social platform, there
wasn't a lot of AI chatbot interaction that
was happening, and even over the last five
(13:19):
years you have seen every single platform
has some sort of let's chat, some sort of
artificial intelligence, some sort of
ability to respond and or get questions
answered almost in real time.
Ability to respond and or get questions
answered almost in real time and I think
customers are starting to expect that this
is going to happen on your website.
It's something that most companies now it's
(13:40):
a very easy to integrate, even with your
social media where you can answer it.
It's easy to get text messages on your
phone and instantly answer.
But I think people are going to expect this
to happen more and more.
By helping them resolve their issues
quickly, it's going to help enhance their
overall shopping experience and I think
we're going to really see the expectation
from our consumers or our customers, that
(14:02):
most companies are going to have some sort
of AI chatbot that's going to be part of
their shopping experience.
And I think, as we move into the future,
this is going to be even more and more
important and it's going to get even more.
It's going to get cooler as it goes, which
goes into number eight for me, which is the
augmented reality or the AR piece of things,
(14:23):
which AR technology is, where you allow the
customers to visualize your product in real
time before making a purchase, and a lot of
this was happening over the last 10 years,
with some of like the 3D modeling that you
were able to see on websites.
So, for example, if you own furniture, or
if you owned, you know you're selling a rug
(14:44):
or something where it was around design you
could like visually see that particular
piece of furniture or painting or something
you could put it in your room, or you could
see it from all 360 angles.
You could turn something around and look at
all sides of it.
This is still happening and I think this is
particularly popular, like I said, in that
furniture and fashion industry, where
(15:07):
seeing products in the context of their
real environment or on a real person,
really can reduce returns.
It can increase satisfaction.
It can cut down a lot on the customer
questions, a lot on the chatbots that you
might have.
People say, well, what fabric is that, what
material is it, how big is it?
What will it look like on my wall?
Even if you go to a paint store now or
(15:29):
you're looking for paint, a lot of
companies, even like Home Depot or Lowe's
or, like you know, sherman Williams, they
even have the ability to like take paint
colors and you can like hold it up and look
at your wall and it will show like on real
time.
Think that augmented reality, from where it
was 10 years ago to where it is now,
(15:51):
definitely has improved and increased our
customers sort of ability to shop on their
own.
But I think with AI and with some of the
new augmented reality that's going to
happen, I think we are going to see this
kind of go in a whole different direction
in the next 10 years.
I think this is going to be a really
critical piece to e-commerce in the future.
(16:11):
But man has it come a long way from where
it was, even 10 years ago.
All right, so let's just recap again mobile
commerce, social commerce, personalization,
subscription models, influencer marketing,
sustainability, ai and chatbots, augmented
reality.
Number nine is faster shipping, and I think
everybody can agree that Amazon has done us
(16:31):
in on this one right.
We have, over the last 10 years, expected
and demand has grown for quicker delivery,
for faster delivery and for same day or
next day shipping right.
So Amazon has kind of set the standard for
us on delivery speeds.
Pushing other businesses to enhance their
(16:54):
logistics, their fulfillment operations,
has created this demand and this push from
e-commerce businesses to be able to make
sure that they're using a third-party
distribution center that can get things to
their customers faster than they ever have
been before.
We also know that faster shipping has
(17:15):
equaled in a huge increase in cost with
shipping.
We know after COVID we saw a huge increase
with shipping and we know that the
logistics of this still I don't think has
really recovered a hundred percent from
what we saw back in 2020.
But we know faster shipping same day
delivery, next day delivery because of
(17:35):
Amazon has put that pressure and that
demand on our e-commerce businesses and I
know that it is gonna be something that we
are going to see and continue to see as an
expectation of our customers and if you
don't have that locked and loaded as you
head into the third and fourth quarter here,
that is something that I think your
customers are going to demand right now,
(17:55):
today, versus even five years from now.
So I'll be really curious to see how
shipping changes in the next five years and
our drones going to help us or how we're
going to get things from point A to point B
I think it's going to be really cool, but
faster shipping to me has really really
changed these last 10 years.
And finally, privacy and data concerns
(18:18):
really have sort of evolved over this last
10 years when it comes to marketing, when
it comes to e-commerce, when it comes to
new regulations I mean think about things
like data privacy, specifically with GDPR,
ccpa, the California e-commerce businesses
now have to regulate and navigate these new
(18:41):
laws that have come up and these new
regulations that have come up to protect
consumer data and to maintain trust, and I
think that's going to be something even
more important as we move into these next
10 years.
There's going to be a lot more laws.
There's going to be a lot of government.
I think that's going to be involved in this
and we're going to see a lot of changes in
(19:02):
how we use, sell and obtain data as it
relates to privacy specifically, and I
think we've seen that just start to happen
over the last five years in particular 10
years five years for sure, but we really
are going to start to see some of this
stuff change with regulations as we move
into this next 10 years.
(19:23):
So it's important that we, as e-commerce
businesses, know how to navigate that, how
we understand that, how we protect our
customer data, and it's going to be
something that I think we're going to have
to get really savvy about and understand
what that means, what it doesn't mean, and
how to use that to the best of our
abilities.
So that is my top 10 things that I think in
(19:47):
e-commerce that have changed the most over
the last 10 years.
So let me refresh Mobile commerce, social
commerce, personalization, subscription
models, influencer marketing,
sustainability, ai and chatbots, augmented
reality, faster shipping and privacy and
data concerns and those are my 10 things
that I have seen change the most as I have
(20:08):
run my marketing agency.
I could tell you so many stories of each
one of these and how they have bettered the
space of e-commerce and marketing, and I
think they have helped grow and continue to
scale a lot of businesses.
I think some of these are going to continue
on through the next 10 years and I think
I'm going to have another list of new 10
(20:29):
things that have changed the most, as I
hopefully will do this again in another 10
years as we continue to grow and scale
Digital Dawn.
So please let me know if you have any other
ideas or thoughts on things that you have
seen in your e-commerce business change
over the last 10 years, specifically around
how continuous growth has made it either
(20:50):
challenging or how it's made it easier for
you.
I would love to hear from you.
If there's something else that you would
like for me to talk about on the e-commerce
podcast, or if you yourself would like to
be a guest on the e-commerce podcast, be
sure to reach out to me.
I would love to hear from you and I
appreciate you taking the time to listen.
Cheers to 10 years of successful marketing.
Cheers to my team, cheers to everyone who
(21:13):
has been a part of the Digital Dawn Agency,
not only as a contractor, as a client, as a
supporter.
I so so appreciate you.
It has been a wild ride of 10 years, but I
am so excited for the future and what's to
come.
So thank you so much for listening to the
Ecom Profit Podcast, and here's to come.
So thank you so much for listening to the
Ecom Profit Podcast and here's to another
successful 10.
(21:34):
Thank you so much for listening to today's
episode.
If you like what you've heard, I'd be so
grateful if you'd leave a review.
And don't forget to subscribe so you never
miss an episode.
If you'd like to see if you're a good fit
to work with the Digital Dawn team, head
over to digitaldawnagencycom.
Forward slash contact and let's book a call.
Thanks so much again and until next time.
Welcome to the Ecom Profit Podcast.
I'm your host, dawn Sinkula, ceo of Digital
Dawn, and I'm so excited to be here with
you today.
Here on the Ecom Profit Podcast, I open
Pandora's box and share with you and other
e-com business owners weekly topics that
will help you explode your business online.
I outline my tried and true secret sauce
(00:23):
the D2D method that's guaranteed to bring
your business results.
As an entrepreneur myself, I try to pull
out all the same entrepreneurial passions
and others.
So get ready to be fired up about your
business and let's have a great time.
Welcome to the Ecom Profit Podcast Music.
(00:55):
Welcome to the Ecom Profit Podcast.
I'm your host, dawn Sincula.
I am the CEO and founder of Digital Dawn.
We are an e-commerce marketing agency that
was founded in June of 2014,.
If you can believe it, we are celebrating
our 10th year as an agency in business this
year.
Can you believe it?
Oh my gosh.
I never would have thought 10 years ago
that I would be one still running my own
(01:16):
business as an agency owner.
Two, having an amazing podcast with crazy
good guests, and that three things would
have changed so dramatically, not only in
our economy, but in the e-com space
specifically.
So today we are going to talk a little bit
about all the things that have changed in
(01:38):
e-commerce over the last 10 years and I'm
just going to give you my kind of
overarching view of the top 10 things that
I think have changed the most in e-commerce
over the last 10 years.
Now these are in no particular order and,
you know, as far as importance to least
(01:58):
importance, I think they're all important
and I think that we're going to see the
next 10 years are going to be even more
crazy, based on what I have seen happen in
e-commerce over this last 10 years.
So, first and foremost, let's talk about
the difference between people who used to
purchase via desktop versus mobile 10 years
(02:20):
ago, versus today.
So mobile commerce and the rise of mobile
commerce.
So what is mobile commerce?
Mobile commerce is purchasing off of
smartphones, using your mobile apps to
purchase.
Things like TikTok shop apps have
revolutionized the way that e-commerce has
(02:43):
really created and developed these shopping
habits of our customers, with a significant
increase in purchases now that are made via
mobile devices versus 10 years ago.
We were still kind of, you know, like, oh
yeah, is this safe?
Are we really putting our credit cards in
here?
All that kind of stuff and responsive
(03:03):
design and mobile friendly apps have just
become crucial.
Crucial and critical for the success of
e-commerce businesses.
If your store is not mobily optimized, if
you do not have a one button checkout, if
you do not integrate with things like shop
apps or in you know a firm or Karna, or all
(03:24):
these other places where you can instantly
get access to money, to checkouts, all
sorts of things, I mean, think about that
10 years ago.
How much it has changed from there to now.
Okay, so mobile commerce, that's number one.
Number two social commerce.
So what is social commerce?
I'm talking about things like Instagram,
facebook, pinterest.
(03:45):
They have all integrated shopping features
now that have allowed users to buy directly
from those social platforms.
We never saw this 10 years ago.
You could not go to Pinterest and check out.
You could not go to Instagram and check out.
I know it seems crazy, because I feel like
this feature has been around forever and
(04:07):
that it seems so odd that you wouldn't have
been able to do it.
But if you think about it, 10 years ago you
couldn't.
There wasn't a shop or a commerce feature
on a lot of these platforms.
And now we've seen TikTok and we know
what's happening with TikTok shop and how
TikTok is just changing the entire
(04:28):
e-commerce platform and making it easier
and better for anybody.
So this has really the social commerce the
ability to you know, check out or have
these features directly integrated into
marketing or social media marketing
platforms has really created this new
marketing sales channel for e-commerce
businesses.
That was never available to you before.
(04:48):
You had to have your website and you
couldn't really sell on a lot of other
platforms unless you were doing something
like an eBay or you were doing Amazon or
you were doing some of these other places
Fair I don't even know if Fair was around
10 years ago and that piece of it alone has
really changed and sort of revolutionized
the way that social platforms are used in
(05:09):
e-commerce.
Okay, so that's number two mobile commerce,
social commerce.
Number three personalization.
So what do I mean by personalization?
This is where I'm thinking about things
like how AI, data analytics, pixels, tag
manager, targeting some of these advances
(05:32):
that have been made in personalization
around the way that we can target and
market to our customers and their shopping
experiences has changed so much in the last
10 years.
So not just from like product
recommendations, but from like actually
being able to target personalized messages
(05:56):
to very specific people, helping boost that
customer engagement, helping boost sales
because you're getting the right message in
front of the right person and it's not just
like this blanket oh I hope this works sort
of thing.
That personalized data and that ability to
have that highly personalized shopping
(06:16):
experience.
I can't even imagine what this is going to
look like in the next 10 years because now
that we've got AI in it and we're seeing
better pixel integration, we're seeing
better data analytics, we're seeing AI be
able to do data analytics.
I think some of this stuff is going to just
revolutionize how and who we talk to.
(06:37):
But even in the last 10 years it's been
incredible.
Okay, so mobile commerce, social commerce,
personalization number three.
Number four is the subscription model.
So if you think about it 10 years ago, I
don't really remember having a lot of
options for subscription models.
(06:58):
So many e-commerce businesses over the last
10 years have adopted this
subscription-based model, which is amazing
and easy and provides customers with your
regular delivery of products.
You don't have to think about it as a
customer.
It just shows up on your door in 30, 60, 90
(07:19):
days.
It really helps an e-com business owner
create that retention.
It creates predictable revenue streams.
It gives people the ability to set it and
forget it.
And this option of subscription models
really wasn't something that was either
used and or available with the technology
(07:41):
that we currently had 10 years ago.
And I think subscription models are gonna
get even more advanced, where you're gonna
be able to customize your subscription
models even more.
There's gonna be enhancements that we're
gonna see out of different apps, the way in
which people can sign up or change, or all
that and you're starting to see some of
that happen already with some of the
(08:01):
subscription models that I'm involved in,
where they'll send me a text message and
they'll say hey, your subscription is due.
Do you want to change anything in your
subscription?
Click this button and you can make instant
changes through text messaging stuff like
that.
So this is going to get crazy in the next
10 years on what this is going to look like,
but I think subscription models have really
come a long way in the last 10 years.
(08:23):
Okay, so, mobile commerce, social commerce,
personalization, subscription models and
five, influencer marketing.
So I think influencer marketing I think
it's always been around.
I just don't think that we've seen it as a
social marketing strategy or a marketing
strategy like we have, even in the last
(08:45):
couple of years.
I think leveraging influencers to promote
products has really become this sort of
powerful marketing strategy.
We've always seen people who have been
influencers.
So if you think about, like the Wheaties
box, always having like heroes on it, like
sports heroes, if you think about Jordans,
(09:07):
if you think about different clothing
models, if you think about, you know we've
always had influencers that have promoted
particular products.
But now more than ever, you can hire
someone who is quote unquote, an influencer
in the online space that you may or may not
have seen on TV or in print or anything
(09:28):
like that, but they are considered an
influencer within their social platform and
those influencers oftentimes will be able
to create that authentic connection with
their audience because they are, you know,
working the platform.
People are following them, they're seeing
them and that can help significantly impact
someone's purchasing decision.
(09:48):
Is this influencer marketing and you're
seeing this more and more, you're almost
seeing it too, I think some detriment where
there are some influencers out there that
are charging an enormous amount of money to
do one or two posts for you and equaling
what and how do you track that and how do
you see that?
But I think that piece is going to change
(10:08):
and I think we're really going to start to
see influencer marketing become sort of a
staple in marketing strategies as we move
forward into this next 10 years.
So think about that when you started at the
very beginning on your social platforms,
did you really know who an influencer was?
Take outside of traditional marketing, but
did you really know who an influencer was
(10:28):
and how have you as a brand, an e-commerce
brand, really leveraged those influencers
to promote your business and how has that
helped significantly with your customers,
purchases and buying decision?
We all are looking for influencers all the
time, right?
So I think that's something that's really
changed over the last 10 years and I think
we're going to see it even more so.
Mobile commerce, social commerce,
(10:49):
personalization, subscription models.
Influencer marketing Number six commerce
personalization, subscription models.
Influencer marketing.
Number six sustainability.
This is one I think we will continue to see
as we grow, as we continue in this
e-commerce space.
It has to continue to evolve, but
sustainability has really become something
that I think our customers are demanding
more and more of.
(11:10):
So customers are really increasingly
concerned about the environment and the
impact of their purchases, and I think a
lot of e-commerce companies are responding
to that by offering eco-friendly products,
sustainable packaging, transparent supply
chains, making things more, you know, earth
friendly, making it so that we're not at
(11:31):
carbon emissions, or having you know all of
these different things that 10 years ago we
were just starting to talk about them.
But I think really, today, a lot of
consumers are putting their money where the
sustainability pieces and they're really
choosing to go with companies that are
focused on the environment and are really
(11:52):
focused on the impact that that purchase is
gonna make, on how the social impact of
that and the sustainability impact of that
is really gonna happen, and so I think
we're gonna see more and more of this have
to be part of it.
We know we're already starting to see it
with the auto industry, we're starting to
see it with packaging, we're starting to
see it with all sorts of different things.
But I think this is really something for me
(12:15):
that we're going to have to focus on as
e-commerce business owners, and we're
really going to need to see how we can up
our game when it comes to sustainability
and helping the environment.
Okay, here we go again Mobile commerce,
social commerce, personalization,
subscription models, influencer marketing,
sustainability.
Number seven AI and chatbots.
(12:36):
Okay, so artificial intelligence I think
this is one that has happened, even just in
the last two years has really happened, but
I think this is really something that has
improved customer service and really has
improved the overall customer experience by
providing some of those instant responses
and instant assistance.
(12:58):
So, if you remember, before, 10 years ago,
you never really saw a bot pop up or a how
can we help you or chat with us.
Now on anybody's email or on anybody's
website or on any social platform, there
wasn't a lot of AI chatbot interaction that
was happening, and even over the last five
(13:19):
years you have seen every single platform
has some sort of let's chat, some sort of
artificial intelligence, some sort of
ability to respond and or get questions
answered almost in real time.
Ability to respond and or get questions
answered almost in real time and I think
customers are starting to expect that this
is going to happen on your website.
It's something that most companies now it's
(13:40):
a very easy to integrate, even with your
social media where you can answer it.
It's easy to get text messages on your
phone and instantly answer.
But I think people are going to expect this
to happen more and more.
By helping them resolve their issues
quickly, it's going to help enhance their
overall shopping experience and I think
we're going to really see the expectation
from our consumers or our customers, that
(14:02):
most companies are going to have some sort
of AI chatbot that's going to be part of
their shopping experience.
And I think, as we move into the future,
this is going to be even more and more
important and it's going to get even more.
It's going to get cooler as it goes, which
goes into number eight for me, which is the
augmented reality or the AR piece of things,
(14:23):
which AR technology is, where you allow the
customers to visualize your product in real
time before making a purchase, and a lot of
this was happening over the last 10 years,
with some of like the 3D modeling that you
were able to see on websites.
So, for example, if you own furniture, or
if you owned, you know you're selling a rug
(14:44):
or something where it was around design you
could like visually see that particular
piece of furniture or painting or something
you could put it in your room, or you could
see it from all 360 angles.
You could turn something around and look at
all sides of it.
This is still happening and I think this is
particularly popular, like I said, in that
furniture and fashion industry, where
(15:07):
seeing products in the context of their
real environment or on a real person,
really can reduce returns.
It can increase satisfaction.
It can cut down a lot on the customer
questions, a lot on the chatbots that you
might have.
People say, well, what fabric is that, what
material is it, how big is it?
What will it look like on my wall?
Even if you go to a paint store now or
(15:29):
you're looking for paint, a lot of
companies, even like Home Depot or Lowe's
or, like you know, sherman Williams, they
even have the ability to like take paint
colors and you can like hold it up and look
at your wall and it will show like on real
time.
Think that augmented reality, from where it
was 10 years ago to where it is now,
(15:51):
definitely has improved and increased our
customers sort of ability to shop on their
own.
But I think with AI and with some of the
new augmented reality that's going to
happen, I think we are going to see this
kind of go in a whole different direction
in the next 10 years.
I think this is going to be a really
critical piece to e-commerce in the future.
(16:11):
But man has it come a long way from where
it was, even 10 years ago.
All right, so let's just recap again mobile
commerce, social commerce, personalization,
subscription models, influencer marketing,
sustainability, ai and chatbots, augmented
reality.
Number nine is faster shipping, and I think
everybody can agree that Amazon has done us
(16:31):
in on this one right.
We have, over the last 10 years, expected
and demand has grown for quicker delivery,
for faster delivery and for same day or
next day shipping right.
So Amazon has kind of set the standard for
us on delivery speeds.
Pushing other businesses to enhance their
(16:54):
logistics, their fulfillment operations,
has created this demand and this push from
e-commerce businesses to be able to make
sure that they're using a third-party
distribution center that can get things to
their customers faster than they ever have
been before.
We also know that faster shipping has
(17:15):
equaled in a huge increase in cost with
shipping.
We know after COVID we saw a huge increase
with shipping and we know that the
logistics of this still I don't think has
really recovered a hundred percent from
what we saw back in 2020.
But we know faster shipping same day
delivery, next day delivery because of
(17:35):
Amazon has put that pressure and that
demand on our e-commerce businesses and I
know that it is gonna be something that we
are going to see and continue to see as an
expectation of our customers and if you
don't have that locked and loaded as you
head into the third and fourth quarter here,
that is something that I think your
customers are going to demand right now,
(17:55):
today, versus even five years from now.
So I'll be really curious to see how
shipping changes in the next five years and
our drones going to help us or how we're
going to get things from point A to point B
I think it's going to be really cool, but
faster shipping to me has really really
changed these last 10 years.
And finally, privacy and data concerns
(18:18):
really have sort of evolved over this last
10 years when it comes to marketing, when
it comes to e-commerce, when it comes to
new regulations I mean think about things
like data privacy, specifically with GDPR,
ccpa, the California e-commerce businesses
now have to regulate and navigate these new
(18:41):
laws that have come up and these new
regulations that have come up to protect
consumer data and to maintain trust, and I
think that's going to be something even
more important as we move into these next
10 years.
There's going to be a lot more laws.
There's going to be a lot of government.
I think that's going to be involved in this
and we're going to see a lot of changes in
(19:02):
how we use, sell and obtain data as it
relates to privacy specifically, and I
think we've seen that just start to happen
over the last five years in particular 10
years five years for sure, but we really
are going to start to see some of this
stuff change with regulations as we move
into this next 10 years.
(19:23):
So it's important that we, as e-commerce
businesses, know how to navigate that, how
we understand that, how we protect our
customer data, and it's going to be
something that I think we're going to have
to get really savvy about and understand
what that means, what it doesn't mean, and
how to use that to the best of our
abilities.
So that is my top 10 things that I think in
(19:47):
e-commerce that have changed the most over
the last 10 years.
So let me refresh Mobile commerce, social
commerce, personalization, subscription
models, influencer marketing,
sustainability, ai and chatbots, augmented
reality, faster shipping and privacy and
data concerns and those are my 10 things
that I have seen change the most as I have
(20:08):
run my marketing agency.
I could tell you so many stories of each
one of these and how they have bettered the
space of e-commerce and marketing, and I
think they have helped grow and continue to
scale a lot of businesses.
I think some of these are going to continue
on through the next 10 years and I think
I'm going to have another list of new 10
(20:29):
things that have changed the most, as I
hopefully will do this again in another 10
years as we continue to grow and scale
Digital Dawn.
So please let me know if you have any other
ideas or thoughts on things that you have
seen in your e-commerce business change
over the last 10 years, specifically around
how continuous growth has made it either
(20:50):
challenging or how it's made it easier for
you.
I would love to hear from you.
If there's something else that you would
like for me to talk about on the e-commerce
podcast, or if you yourself would like to
be a guest on the e-commerce podcast, be
sure to reach out to me.
I would love to hear from you and I
appreciate you taking the time to listen.
Cheers to 10 years of successful marketing.
Cheers to my team, cheers to everyone who
(21:13):
has been a part of the Digital Dawn Agency,
not only as a contractor, as a client, as a
supporter.
I so so appreciate you.
It has been a wild ride of 10 years, but I
am so excited for the future and what's to
come.
So thank you so much for listening to the
Ecom Profit Podcast, and here's to come.
So thank you so much for listening to the
Ecom Profit Podcast and here's to another
successful 10.
(21:34):
Thank you so much for listening to today's
episode.
If you like what you've heard, I'd be so
grateful if you'd leave a review.
And don't forget to subscribe so you never
miss an episode.
If you'd like to see if you're a good fit
to work with the Digital Dawn team, head
over to digitaldawnagencycom.
Forward slash contact and let's book a call.
Thanks so much again and until next time.
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