Many think that SEO is all about keywords, but it should really be about our customers. In this podcast episode, Dale Bertrand talks about SEO best practices and creating content with the customer, not just search engines, in mind. From attracting people with content, to converting them to customers, Dale explains what conversions look like for different businesses. Dale describes how AI will change SEO and the content you should be creating. Dale also gives an overview of what his keynote speech will cover.
2:50 – Dale started his career building websites, but explains how he switched to marketing.
3:54 – Dales talks about what he will be speaking about in his keynote speech.
4:35 – Nancy and Dale discuss content marketing and SEO.
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