In this podcast episode, host Nancy interviews Lisa Steele, the founder of Fresh Eggs Daily and a fifth-generation chicken keeper, about her journey from a career on Wall Street to becoming an authority on backyard chicken keeping and her recent pivot to the culinary world. Lisa shares insights into her childhood, her initial hesitance towards chickens, and how she turned her passion into a successful brand with a massive following, multiple best-selling books, and a television show. The conversation also delves into Lisa's strategic approach to personal branding, the importance of building a solid foundation beyond social media, her tips on avoiding burnout, and exploring new projects like a second cookbook and another season of her TV show. Additionally, Lisa talks about the significance of directly connecting with her audience through an email list and provides advice on building and maintaining a strong brand.
00:00 Welcome to the Podcast: A Chat with Lisa Steele
01:36 The Journey from Chicken Keeping to Cookbook Author
03:31 Diving into the Culinary World: From Chickens to Cookbooks
05:34 Personal Branding and the Power of Connection
07:52 Navigating Business Success and the Importance of Pivoting
08:35 Exploring Future Dreams and Expanding Horizons
11:18 The Strategic Approach to Blogging and Social Media
12:42 The Value of an Email List in Direct Marketing
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