Your personal brand isn't about being someone else, so why would you be anyone besides your authentic self when building your personal brand? In this PR Maven® Podcast episode, Lee Goldberg, an anchor for the Morning Report at NEWS CENTER Maine, shares how he has built his personal brand on social media. Instead of developing a different professional persona, Lee explains how he posts about his life on social media and how that has attracted a larger audience than only posting about his job. Lee also talks about his career and all the hard work that went into achieving his dream job as well as how things have changed since he started his career.
00:00 Introducing Guest: Lee Goldberg
02:05 Introduction to the PR Maven® Podcast
05:45 Social Media for Building a Personal Brand
09:48 Using Facebook Live
15:23 Measuring Social Media Success
16:01 Building an Organization Brand Over Your Personal Brand
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