How Marketing Can Help Overcome Challenges in Higher Education With Cheryl Broom - Episode 168

After beginning her career as a journalist, Cheryl Broom got her start in public relations as a public information officer. Her career led her to higher education, which has been her focus ever since. In this episode, Cheryl describes the types of clients she works with, the challenges they face and what role marketing can play to overcome those challenges. Cheryl also talks about the changes marketing has seen since the beginning of her career, including her work with diversity, equity and inclusion.    

00:00 Introduction to the PR Maven Podcast  

01:32 Introducing Guest: Cheryl Broom 

03:12 Transitioning From Journalism to Public Relations 

07:11 Public Relations for Community Colleges 

10:31 The Role Marketing Plays in Bringing Students Back to College 

13:54 What Has and Has Not Changed in Marketing Over 20 Years 

19:36 Including Diversity, Equity and Inclusion in PR 

25:14 Why Cheryl Focuses on Marketing Higher Education 

29:26 The Biggest Challenges Clients Face 

30:41 Helpful Resources 

 

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Episode 146: Public Relations and Marketing in the Arts With Raffi DerSimonian