After beginning her career as a journalist, Cheryl Broom got her start in public relations as a public information officer. Her career led her to higher education, which has been her focus ever since. In this episode, Cheryl describes the types of clients she works with, the challenges they face and what role marketing can play to overcome those challenges. Cheryl also talks about the changes marketing has seen since the beginning of her career, including her work with diversity, equity and inclusion.
00:00 Introduction to the PR Maven Podcast
01:32 Introducing Guest: Cheryl Broom
03:12 Transitioning From Journalism to Public Relations
07:11 Public Relations for Community Colleges
10:31 The Role Marketing Plays in Bringing Students Back to College
13:54 What Has and Has Not Changed in Marketing Over 20 Years
19:36 Including Diversity, Equity and Inclusion in PR
25:14 Why Cheryl Focuses on Marketing Higher Education
29:26 The Biggest Challenges Clients Face
30:41 Helpful Resources
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