In this episode of The PR Maven® Podcast, host Nancy Marshall welcomes guest Delaney Vetter, an independent PR strategist and copywriter specializing in the food and beverage and consumer packaged goods (CPG) sector. Delaney shares her journey from a food-obsessed kid to a PR expert, her experience interning at a marketing agency in Portland, Oregon, and her unexpected transition to freelance work due to the pandemic's impact on the job market. With a focus on helping brands connect with their community and media through strategic, creative actions, Delaney discusses her passion for working with food brands, the importance of understanding a brand’s voice, and her personal enjoyment of exploring her Brooklyn neighborhood's culinary scene. The conversation also covers essential PR strategies, the significance of building relationships with journalists and clients, and leveraging personal branding in the PR field. Delaney’s approach to securing media coverage and her tips for PR professionals on effective pitching are highlighted, alongside a discussion on the power of word-of-mouth marketing and the invaluable role of research before pitching to journalists.
00:00 Welcome to The PR Maven® Podcast With Delaney Vetter
00:30 Meet Delaney Vetter: PR Strategist and Food Lover
01:44 Delaney's Journey into PR and Freelancing
06:56 The Art of Branding and Storytelling in PR
13:07 Building Relationships in the PR World
25:33 Effective Pitching Strategies for PR Success
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