In this episode of The PR Maven® Podcast, host Nancy Marshall explores the power of storytelling in PR and branding with Tangia Renee Al-awaji Estrada. Tangia, a PR and brand strategist and co-founder of BIPOC Podcast Creators, shares her journey from political science and community organizing to founding her own PR agency. The conversation covers the importance of personal branding, effective media relations, and the unique challenges of PR efforts within multicultural communities. Tangia emphasizes the need for genuine relationship-building and understanding the nuances of different communities. The episode also features insights on maintaining authentic connections and highlights the impact of the pandemic on Tangia's career trajectory. Additionally, the podcast episode includes a segment about Pitchcraft, a platform for improving media pitching.
00:00 Introduction to The PR Maven® Podcast
01:05 The Importance of Personal Branding
02:08 Meet Our Guest: Tangia Renee Al-awaji Estrada
03:57 Tangia's Journey into PR and Branding
06:38 Impact of the Pandemic on Tangia's Career
09:00 Building Relationships with Media Professionals
11:41 Challenges in PR with Multicultural Communities
14:54 Best Practices for Authentic Relationships
18:11 Pitchcraft: Enhancing Media Pitching Skills
20:27 Empowering Underrepresented Communities
25:00 The Power of Storytelling in Branding
29:47 Tangia's Recommended Resources and Contact Information
31:31 Conclusion and Farewell
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About Tangia
Tangia Renee Al-awaji Estrada is a dynamic PR and brand strategist, and international public speaker with a passion for storytelling and community building. As the Co-Founder of BIPOC Podcast Creators, Tangia is committed to elevating diverse voices and sharing stories that matter. Her work has been recognized by top publications such as USA Today, Bustle, NPR and more. She regularly shares both her public relations and podcasting expertise with national and global audiences.
With a background in community organizing, media relations, public policy and campaigning, Tangia brings a unique perspective to her work as a PR professional. She understands the power of storytelling to shape perceptions, build brand awareness, and create meaningful connections with audiences. Her strategic insights and expertise in media relations have helped countless clients and community initiatives achieve their business goals and secure high-profile media coverage.
Tangia is a natural leader and mentor; her passion for empowering others is evident in everything she does. She has a talent for building relationships and creating collaborative partnerships, and she is committed to creating opportunities for underrepresented communities in the media and PR industries. She holds a degree in political science from Metropolitan State University and a master's degree in Organizational Leadership and Nonprofit Management from Regis University.
Tangia is also the creator of That's What She Did Podcast, a show that amplifies the voices of brilliant women. The podcast was named by USA Today as a top show to listen to for Women's History Month.
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