Why It Is Wrong To Think the Press Release Is Dead, With Jody Fisher - Episode 208

As a public relations veteran, Jody Fisher brings his vast knowledge to this episode of The PR Maven® Podcast. Jody shares some of his secrets to success, in particular, always trying to be helpful to the reporter rather than just trying to get a result for your client. He explains how he trains his clients for media interviews by making sure they are confident in the messages they want to get across. Jody also explains why the press release is not dead and emphasized the use of video to get results.  

00:00 Introduction to the PR Maven ® Podcast 

01:33 Introducing Guest: Jody Fisher 

03:45 A Career Shift From Radio to PR 

08:00 How To Think Like a Reporter 

16:48 Preparing for Media Interviews 

23:39 Why the Press Release Is Not Dead 

27:16 How Press Releases Can Be Repurposed for Content Marketing 

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