Andrea Rotondo | Private Practice Finances Don’t Have to Suck | TPOT 390

Ever feel like you're crushing it in session but completely lost when it comes to your practice’s finances?

You’re not alone—and you're definitely not broken. In this episode of The Practice of Therapy, Andrea Rotondo is here to pull back the curtain on the real reason so many therapists avoid their numbers (spoiler: it’s not laziness), and how to stop letting fear and overwhelm run the show.

If QuickBooks makes you want to cry, if you’ve ever Googled “what is a P&L?” at midnight, or if you just want to feel a little more confident talking to your accountant, this conversation is for you. Andrea’s down-to-earth, practical, and totally non-judgy approach will help you stop avoiding and start owning your role as the CEO of your practice, without needing a finance degree or a personality transplant.

Trust us: this is the pep talk your bank account has been waiting for.

5 Things You’ll Learn in This Episode:

1. Why avoiding your numbers only makes them scarier
2. How to start small and build financial confidence over time
3. The must-have systems for solo and group practices
4. How to make your financial tools actually work for you
5. Why understanding your P&L is key to planning your life, not just your taxes

Resources Mentioned In This Episode 

Use the promo code “GORDON” to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Meet Andrea Rotondo

I founded Liquid Cents Bookkeeping to help therapy practice owners simplify their financial systems and rebuild QuickBooks, so cash flow finally makes sense.

With a background in psychology, military life, and being an immigrant, I understand the challenges of stepping into business ownership.

My passion is helping therapists like you build financial clarity and stability—so you can focus on your clients, knowing your practice’s finances support your goals.

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