I am so excited for today's episode because we're diving into one of the most transformative tools in private practice right now: AI. And joining me is someone who has been living at the intersection of mental health, creativity, and digital marketing for nearly two decades—Greg Goodman of Goodman Creatives.
Greg isn't a therapist, but his story is rooted deeply in the world of mental health. Inspired by his father's work as a clinician, he built a career helping therapists share their voice, grow their practices, and create meaningful impact through smart, authentic marketing. Today, he runs an international creative agency that exists to support helpers—and now he's leaning all the way into how AI can make marketing more accessible than ever.
In our conversation, Greg and I talk about the real, practical ways therapists can use AI to save time, generate powerful copy, create content with confidence, and stand out in a growing field. We also explore the ethical concerns around AI, the importance of keeping our humanity in the process, and how to train AI to actually sound like you.
If you've been curious—or even hesitant—about how AI fits into your private practice, this episode is going to open your eyes to what's possible. Greg brings a blend of heart, tech wisdom, and decades of industry experience, and I can't wait for you to learn from him.
Resources Mentioned In This Episode
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Profit First for Therapists Workbook
Meet Greg Goodman
Greg Goodman is a marketing and web design expert with two decades of experience helping therapists grow thriving practices.
With a deep understanding of the mental health industry, Greg specializes in creating authentic, client-centered marketing strategies that resonate with both therapists and the people they serve.
His passion for visual storytelling plays a key role in his work, as he believes powerful imagery can make a therapist's message more relatable and emotionally impactful.
Driven by a calling to "help the helpers," Greg's dream is to positively impact the mental health of more than 1,000,000 people around the world.
As the founder of Goodman Creatives, he combines artistry and strategy through thoughtful web design, empathetic copywriting, ethical AI, and photographic storytelling—helping therapists feel confident, reduce overwhelm, and build practices that thrive long term.
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