When I first connected with Wendy Pitts Reeves, I knew she was someone who truly gets it — the ups, downs, and constant balancing act of running a private practice.
In this episode, Wendy joins me to share her powerful framework, The Seven Pillars of a Thriving Private Practice, and it's one you'll want to take notes on.
Wendy has spent decades building her own successful practice in Tennessee and now helps other therapists do the same through her coaching and podcast, Ideal Practice. In our conversation, we dive into what it takes to build a business that's not just profitable, but purposeful — one that fits who you are and how you want to live.
We talk about:
- Why getting clear on your purpose changes everything
- How to serve your ideal clients (and enjoy the work again)
- The importance of solid systems and boundaries
- Developing a confident money mindset
- And how your perspective shapes your success
This is one of those conversations that reminds us why we do this work — and how to build a practice that truly supports both your clients and your life.
🎧 Listen in and learn how to build your ideal practice — one pillar at a time.
Resources Mentioned In This Episode
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Profit First for Therapists Workbook
Meet Wendy Pitts Reeves
Wendy Pitts Reeves, LCSW, is a seasoned therapist-turned-entrepreneur who has spent over two decades building and coaching private practices that serve both clients and the clinicians behind them. After founding and managing a thriving group practice in East Tennessee, Wendy pivoted to support healing-arts professionals — therapists, coaches, yoga teachers, and energy healers — through her firm, C2C Consulting, and her podcast, Ideal Practice.
Known for her strategic clarity, intuitive insight, and no-nonsense encouragement, Wendy helps practice owners move through common roadblocks — from money mindset struggles to scattered systems and unclear offers — and build practices that align with their values and vision.
She is a member of the Forbes Coaches Council, a speaker and workshop leader, and a former public official, having served in local government in Tennessee. Her approach blends deep therapeutic understanding with solid business strategy, helping clinicians shift from just "doing therapy" to running a business they truly enjoy.
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Ideal Practice
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