The Product Entrepreneur Podcast

The Product Entrepreneur Podcast

People often ask me: ““What’s the #1 thing that allows product-based entrepreneurs to make that leap from bootstrapped and broke to cash flow positive?" My answer is always the same: Learning how to grow their revenue with scientific precision. So why is it so hard to cross that profit-bridge and start seeing momentum in your cash flow? The answer is simple. You can’t build a brand entirely on intuition and gut-feel. You need to know your numbers. I’ve worked with local start-ups and massive corporate brands like Dove, L’Oreal, Chobani, and Lays. And now, I’m sharing that same magic with you! Tune in to learn how data-driven brand obsession is your ticket to new heights in your business (and your sales!) You’ll hear a mix of my handpicked guest experts, live consulting calls, and my everyday musings based on my many years in the biz. Learn from my mistakes, celebrate my clients’ successes, and get excited for what comes next. The best is yet to come!

Episodes

February 28, 2024 41 mins

A lot of us left 2023 feeling heavy

Not only have we been chin-deep in our business, but other things have gone to the wayside. We’re losing hair, losing sleep, and ultimately just losing our spark. 

2024 can be different. It has to be different. 

In this week’s special podcast episode, we’re talking to the lovely Maraya Brown, founder and CEO of the Women’s Vibrancy Code, to di...

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If you’re bracing for poor sales in Quarter 1 this year, then I need to tell you:

Inevitably low Q1 sales are a myth. 

“But Maureen,” I hear you say, “everyone says that Q1 sales are always low. My market is dead right now!”

Trust me, I’ve been there. Q4 is full of a lot of highs (thanks, Black Friday + Cyber Monday), so we’re used to seeing things cool off a bit right after. 

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Growing up, Robin’s mother always told her to “take what I have and make it bigger”. 

First, she put that advice to work 15 years ago by getting serious about nutrition. 

She went from being prediabetic, overweight, and clueless about nutrition to fully discovering just how powerful food was—and making it her life’s mission to reach others how to use food and nutrition to build their bodies fo...

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Your follower count on social media is climbing. 

Your site is getting hits. 

Likes, comments, and shares are rolling in. 

And yet, no matter how good those numbers are, they’re not turning into conversions.

Attention is great, but it can’t pay your bills.

You need sales. And now, I’m here to tell you how to get them!

In this week’s podcast e...

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So many entrepreneurs get scared of looking at their numbers. It’s frustrating,  it’s disheartening, and it can even be paralyzing. 

If this sounds like you, then I have to ask you: . 

What if you could get excited to look at your numbers every month—BEFORE those major sales start to come in?

What if looking at your numbers could feel you with hope, energy, and excitement? 

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January 24, 2024 20 mins

Have you ever tried to make friends as an adult?

It kind of sucks!

Things just seemed so much easier as a fourth grader. You shared your juice box, told each other your favorite animal (unicorns, duh) and then BAM, you were bonded for life. 

When did things get so complicated?

It’s hard enough to make connections in your personal life, but the stakes are ramped up eve...

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What would it take for a mother of three and registered nurse to transition into full-time entrepreneurship? 

Just ask my friend Maame!

Maame is the founder of Glow Village, a beauty brand for the wellness-conscious. 

She’s also a teacher, mother to three wonderful kiddos, and an RN to boot. 

When we met her, her brand was ten years in the making. And yet, she hadn’t ...

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The content that you make can help get your customers unstuck from wherever they are in “The Funnel.” 

Whether it’s the person who just scrolled across your ad online to someone who finally hits that “add to cart”, you can hold their hand through the journey—without being pushy or annoying. 

You can design your content calendar to address key points about your offer, all carefully timed to nud...

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Many of us lean heavily on organic marketing strategies to grow our business. 

This can be a world-changing way to bring your business to new heights—as long as you leverage it the right way. 

Getting attention for your product is great.

Getting sales is even better. In fact, that’s the thing that really moves the needle. 

So what DO you need to do to create content t...

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As an entrepreneur, you face constant stress, decision fatigue, and cashflow concerns. In this episode, Maureen shares the top reasons that people don't achieve their eCommerce business goals.  Her #1 tip? Plan for your priorities and goals!  

You'll learn how to...

✨ Prioritize profit to bring lifeblood to your business, support growth, and pay yourself

✨ Prioritize product and product mix to maintain consistent sales

✨ Prioritize...

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Learn 3 Strategies to Increase Your Visibility and Exceed Your Sales Goals in 2024

 

✨ GET CUSTOMERS LIKE CLOCKWORK IN 2024 LIVE WORKSHOP

 

Join our LIVE Annual E-Commerce Planning Workshop and discover the 3 Strategies to Increase Your Visibility and Exceed Your Sales Goals in 2024: SAVE YOUR SEAT HERE

 

✨ WORK WITH MAUREEN:

Ready to revolutionize your brand by mappi...

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Collette Small is the CEO and Founder of Superstar Naturals hair products. In this episode, she shares how Maureen coached her into growing an extremely profitable product business through branding, marketing, and sales systems. Listen to see how you can implement the same strategies and 3x your profits!

________________________________________________________________________________

✨ FREE TRAINING:

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I often get asked, Maureen, why do I feel like I will never get there? Why does this feel so hard?

My answer tends to be: 

Most product based business owners struggle to succeed because they start with a bloated product assortment and a confusing brand message. 

This then creates a lot of complexity in the initial stages making it impossible to quickly take off at the rate the CEO desires. 

It is important to recognize...

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Are you stuck in a strategy slump that doesn’t seem to be paying off? 

I’m not even talking about a FAILING strategy. At least then we can see what’s working and what’s not. 

The worst thing that can happen is if nothing happens. Because then, we’re not even getting any feedback after putting in all this effort. 

Plateaus SUCK. And unfortunately, they’re also inevitable. 

Read more

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We don’t always think about ourselves in the marketing equation. However, the products we pick have an impact on us. 

The question typically is - what’s the reason why you swiped your credit card to purchase? 

Is there anything you can glean from your own purchasing behavior?

For a fun peek at my own newly minted skincare routine (and my thoughts on how I would market those same p...

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In this episode, discover how Johnna's membership in The Product Brand Accelerator equipped her to move from being a creative product maker on welfare to a 6 figure boss. We talk about her journey, the steps she took, and how you can do the same.

Doors are OPEN for The Product Brand Accelerator Program!

This program is for product-based business owners like you, who want to learn the obsession-brand positioning tool that’s a must-...

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The top 4 mistakes I see eCommerce brands making (and how to fix them).

If you: 

✨think you have to run a promotion because everyone else is doing it.

✨don’t have a clear goal for the holiday sale you’ve planned.

✨aren’t in tune with matters most to your customers RIGHT NOW.

✨Know you need to shift the trajectory of your sales, but you don’t know how.

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If you want to get as much as you give this holiday season, check out this week’s podcast episode to learn more about: 

  • What to avoid in Q4 when trying to increase conversions, 

  • How to stay relevant with your audience during this time

  • Read more

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Sales are a touchy subject any time of year, but around the holiday season, they take on a life of their own! Is your holiday sales season an exciting or frustrating time for you? 

If you said the latter, you’re not alone; many brands struggle to balance having an enticing discount that doesn’t cripple them in the long run.  

In this episode, we talk about the dreaded question that every brand...

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One thing I have personally learnt in this journey is that making money is the easiest part of business. However, the hardest part is maintaining that money. 

 

You may ask me why? It’s because when you move to new levels of growth, you have to shift your identity to adapt to the things you want.  So what do you need to do in order to break past your fears and accept the success you’re stepping into?

 

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