August 7, 2025 • 50 mins
In this inspiring episode of the Profitable Christian Business Podcast, host Doug Greathouse sits down with Joe Gaeta, coach and founder of Published90.com, to explore what happens when obedience meets storytelling.
Joe shares how surrendering to God's call led him to help high-level leaders write and publish their first book in just 90 days. You'll hear powerful reflections on prayer, stewardship, overcoming imposter syndrome, and the faith-filled discipline behind legacy writing.
This isn’t just about publishing a book. It’s about aligning your purpose with a message that matters — and finally having the courage to share it.
🔗 Ready to write your first book?
Visit www.published90.com and book your free consultation with Joe to see how he can help you turn your story into a legacy in just 90 days.
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Episode Transcript
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(00:15):
Hello everyone and welcome to another episode of the Profit of Christian Business.
I'm your host, Doug Greathouse, and I am overjoyed today to have my friend, Joe Gaida withme today.
Joe and I have become friends.
We've talked a few times.
We have mutual friends and we connected that way.
Today we're going to get into a few things.
As always, this is a Profit of Christian Business podcast.
(00:37):
Let's emphasize that word Christian.
So we're going to talk a lot about faith.
We're going to talk about Joe's journey through faith, through his business, and how hehelps people uh
take their story and put it into a book and get it out there to the masses.
So without further ado, Joe, I'm gonna let you give yourself a little introduction otherthan what I just gave you.
Well, then I'd be short and Hey everybody, and thanks Doug for having me.
(01:00):
I do appreciate it.
ah Again, as Doug said, my name is Joe Gata.
ah Just very blessed.
Father of four, married to my best friend Stacey, and we have eight grandkids.
And a few years ago, Father God yanked me from corporate America and said, I got biggerplans.
and I need you to follow my lead.
(01:21):
I tell you Doug, that was one of the hardest things walking away from a very comfortableliving, all the benefits that anyone could imagine.
uh Great 401k, know, stock all of it.
And it was as if God pulled the words off of my breath when I was on a Zoom call with myboss at the time.
(01:44):
And uh without notice, without hesitation, the words came off.
How about I give you my 30 day notice?
And as those, couldn't even pull them back quick enough.
So God had a plan for me since, you know, before my parents even met, as he has for youand for every listener.
And sometimes it takes us a while to hone in on his voice and hear him.
(02:07):
Wow, Joe.
Why is it that so many times when a guest gives an introduction, I throw my questions outthe window.
I uh for the listeners and watchers out there, a lot of times I do this every time.
Actually, I will send the guest uh a list of questions based on what I know about them andsome research.
ah But my whole intention is for this to be a conversation.
(02:29):
And normally I send that road map of questions, but we always go off off road.
um But Joe, I'm not even going to reference my questions that I had for you, because Ihave several things based on just what you said right there.
Let's talk about obedience, right?
To God.
Let's throw that around a little bit because I feel like a lot of people will hear God'svoice and they'll make an excuse.
(02:56):
Well, that wasn't God's voice or uh that's not, they'll start to lean on their ownunderstanding, right?
Like that's a little, yeah.
And they won't really listen to, they'll hear what God said, but they won't really listenand follow.
because a lot of times he asks us to do things that are beyond our own comprehension.
(03:19):
So I would love you to just elaborate a little bit more about just that time then when youleft the job and any other times in your life where you felt like God was asking you to do
something.
ah
he's had a field day with me.
He has.
And with my wife and I, you know, in that 40 years of marriage, we've we've owned andflipped over 20 houses.
(03:44):
And, you know, people are friends.
My son used to joke that are are we in a witness protection program?
I'm like, why?
He says, we're always moving.
And I said, well, you know, it's your mom's fault.
She gets the house decorated in such a way.
And then we move on.
My my wife and I were perfectly matched up by God.
and what makes us tick and what makes us obedient and disobedient.
(04:10):
There's times where we've gone against what probably was what God wanted for us.
And I'll use the examples of corporate America, ah the concern of having, know, what's theincome going to be?
How much salary are they going to offer me?
What kind of benefits?
You you go down that road and you can go down that road for several years.
(04:32):
It doesn't mean that God still isn't working in and through you.
And he's done that through businesses my wife and I have owned together outside offlipping homes.
We've owned a photography business within real estate.
had, you know, 20-something photographers working for us all through the state of Florida.
We owned a restaurant at one time.
(04:53):
I've owned a consulting company within the real estate industry.
We've done some dabbling of so many things.
And the...
part about that obedience is sometimes we're late to the party.
God's already there waiting.
He's there in all the high fives that are ready to come and he's there when he's ready toembrace you for when you absolutely face plant because you didn't listen or you weren't
(05:23):
faithful.
The obedience was on the back burner because in our mind, our timing was better.
than his timing.
And I think the biggest thing that I've learned, and I'm still learning it, hey, 61 witheight grandkids doesn't mean I haven't figured it out.
I don't.
I just know the recipe.
(05:44):
I just don't follow it all the time.
And it comes to that word being obedient.
My word for this year, Doug, is surrender.
And for 2025, as I started doing my journaling and get ready for the new year, I said,Father God, I want to surrender.
everything to you.
And every day in my morning prayers when I'm on my knees and I go to my knees everymorning, I didn't used to, but this year I've made that a new habit that every day Father
(06:12):
God gets my knees on a pillow.
So if you're out there listening, you're like, I don't have the knees to kneel.
Well, if you could use a pillow and that works, that's good too.
And if you can't, well in your mind, go to Father God on your knees in prayer.
But oh I just, it's like, it's all, it's all in.
you ever been at a blackjack table where you're kind of like you're down to so many andyes, there is a time where I would just say I'm all in and that can either wreck you or it
(06:42):
can really stretch you and Father God has stretched us in so many ways and so thatobedience is just that and I'm not saying that I've always been on time with that.
But I've learned that the more I read scripture and the more I get into that quiet timewith him, the more I understand that that perfect timing is there for a reason.
(07:08):
And he's like, take your foot off the gas, put your foot on the gas, put your foot on thebrake, Joe.
And so I'm starting to understand how valuable that wisdom is in my life.
Wow.
So as you were talking, I was taking mental notes.
There's about four things that I want to follow up with.
So hopefully I get to all four and I remember all four.
(07:30):
um Let's first go to all in um because I've never played I've never played blackjack at acasino or anything like that.
But um investing, investing, right?
Sometimes you have to be all in in investing.
And I'm sure you know that from the real estate side.
Right.
um
So I much got that reference with some investments that uh I'm in.
(07:54):
And I was like, well, either I'm all in or I'm not doing it.
uh And God's hand all over it, like, God, uh I'm doing this, but I want your hand to be onit.
And whatever outcome comes from it, uh I will either learn from it or I will prosper.
uh So I guess I just wanted to make a statement about this.
(08:19):
Secondly, uh restaurant.
You owned, was an Italian restaurant.
No, my parents owned an Italian restaurant for 38 years.
ah I went a different direction.
And when I say it was short lived, it was short lived.
90 days into it, and after a great restaurant review in the local paper, ah it was calledthe 247 brunch cause because was at the address was 247.
(08:41):
uh The largest building at that time was uh came in and fenced off all the parking andstarted building the largest building in downtown St.
Petersburg.
and met myself in many businesses went out because of the dust, the pounding, to buildthat foundation for that large of a building.
Nobody wanted to be near ah that one block that we had, of course, chosen to be our littlerestaurant.
(09:09):
Lost a lot of money, learned a lot, ah but that was just, it was another chapter in ourlives.
And I'm one of those that when I get my mind on something,
you know, you and I were talking just before this call.
Yesterday, I did a walk for my wife for Parkinson's and I walked 31 miles and 100 plusdegrees.
(09:34):
was hot.
But I didn't train for it.
I walked four miles five days a week, but I haven't been training 10, 15, 20 miles to walka 30.
In my mind and in my faith, I already believed and I
visually walked myself to that finish line several weeks before I got to it.
(09:56):
So I'm one of those that believes the Bible tells us it's very biblical, know, what themind can conceive, you know, and to trust your mind because it's again, it's a part of
God's perfect wiring in all of us.
And I think so many times and myself included and probably everyone listening is
(10:19):
The biggest challenge we all have in our businesses, especially Christians, because wehave this tendency to beat ourselves up, is the six inches between our ears where it's all
that self-talk.
And we get imposter syndrome and we say things like, I'm not worthy of that.
I shouldn't be on that podcast.
I shouldn't write that book.
(10:40):
I shouldn't open that business.
And then all the because, because, because, because, and all of...
And the evil one's having a heyday.
He's just sitting back with his foot on a footstool with a cigar in his mouth laughing,saying, I really don't have to do anything here.
This person's beaten the heck out of themselves on their own.
And so many times we like to blame the evil one for uh our missteps or the uh lack of goodthings happening.
(11:12):
But most of the time it's just, it's our mental uh
Bashing that we do and so one of the things I really try to focus on I mean I have avision board sitting here at my desk Vision board in the center of my vision board is
Jesus Christ Beyond all of the stuff that I may want to acquire in this lifetime God's incontrol and if it's supposed to happen, it'll happen
(11:36):
Yeah, wow.
uh A couple things on that.
So prayer life, how you talked about having uh this, God already knows how it's it's goingto do and how you went into this walk for your wife, knowing that you were going to
complete it, right?
uh So how how does your I'm trying to best to phrase this question the best so I want to.
(12:01):
How does your prayer life play into how your
how you just go through life.
Let's just phrase it like that.
Well, the best way to answer that is I can't do life without my prayer life.
I mean, for any of you that may not have a prayer life right now, or maybe it's kind ofonce in a while where it's a 911 phone call to God now and then where you're just like, I
(12:30):
need to call on God.
ah What you can't see up in this cabinet next to me is 15 years of writing to Father Godevery morning.
journaling.
And that's when he's, you know, a few years ago when he says, I want you to write ajournal from a layman's point of view.
And so much of what God laid on my heart is right there in the open on my book.
(12:53):
So here's my book, Average Joe, The Journey Home, 365 day journal.
God said, I want you to write a book from a layman's point of view, because Joe, you'renot a theologian.
you're not what we would call a church leader.
You're a Christ leader.
You love talking to people about Christ, but you're not a church leader or anything likethat.
(13:15):
So it's the very first thing I have on the back of my book is it says, a layman's 365 dayjourney with Christ.
I'm not a theologian or expert by any means.
So I was basically transcribing what God was telling me onto the book so that, hey God,it's out there.
I'm not this.
Again, when I was starting to write Average Joe, I printed off what I thought the front ofthe book would look like, the title of the book, and I looked at it every day.
(13:43):
And I was able to accomplish that task of writing that book and since written a secondbook.
And so two books published in a 12 month time from a guy that uh when I was in Catholicschool, no longer Catholic, I got a lot of family and friends that are still Catholic, but
the nuns.
when I was in grade school would come and yank me out of class twice a week to come be ina special class because little Joey couldn't write or spell very well.
(14:13):
And so if anyone would have told me that little boy, you're going to write a book one day,I think the entire uh church staff would have laughed as well.
But never underestimate what God has uh for any of us.
And that's what he did with most of our Bible.
uh heroes.
Noah is in his hundreds of years old when he says, you're going to build an ark.
(14:39):
And every person he chose, Abraham
(15:03):
and his wife Sarah, or Abram and Sarai at the time before he changed their names, he had amission for people that are older than anyone even lives anymore.
So when we think our time is up and we're done in the
there isn't anything new to learn or there isn't any more risk to take and I'm just goingto settle into this thing called life in a job, which stands for just over broke.
(15:28):
ah Or we, or we settle into safe.
That's not what God designed for you, you, uh, didn't design it for me.
Safe is the opposite of, of faith.
ah it faith is I'm out there and when we worry that's even
more so as a Christian, that's a uh around pretty much as a hypocrite, an atheist, awalking atheist, saying we believe in God but we give up on him after our first prayer is
(15:59):
not answered.
Oh man, that's that's so powerful.
Like I'm sure that hit in the gut of quite a few people listening and the whole 911 call.
I'm Italian, uh so we have a tendency to wound people with our words, but I mean in aloving way.
exactly, a gentle, not necessarily a gentle push, but hey, wake up.
(16:23):
um And you should just...
So let me ask you this too, um because I heard a lot in there about all through the Bible,you've mentioned it, God calls unequipped people, right?
Who think they're unequipped, right?
And he equips them along the way, right?
(16:43):
So I know a lot of people out there listening right now,
or feel have that imposter syndrome, right?
They don't believe in who God has made them out, who is who, they don't believe in theirkingship, daughtership, right?
That they have this purpose and they have trouble following it because they have this selfdoubt.
(17:04):
They don't believe in, uh again, what God has promised them.
So just kind of speak on that a little bit more.
in all truthfulness for anyone listening, myself included, Doug included, anyonepodcasting right now on faith, they all have imposter syndrome at some level.
(17:29):
It's, believe, one of the ways that the evil one tries to attack us.
And what he does is he puts the seed there and then
that six inches I was talking about earlier takes over and then he just sits back andwatches.
He doesn't have to work overtime on most Christian owners of businesses because we do agood job with that on our own.
(17:54):
I've always said that when I wake up in the morning, Doug, I want the devil to out loudsay, damn it, he woke up again.
I really want him to be frustrated.
And when I die,
I want all of heaven to rejoice and I want all of hell to rejoice that I'm no longer athorn in their side.
If I've done that, if I leave this earth and hell's not ticked off, then I wasn't doingenough to further the kingdom of God.
(18:23):
Yeah.
So I love to give practical tips around faith around business around all those types ofthings on the show.
So I think what would be really helpful is if we could talk about some practical tips tonot have self not have that imposter syndrome, right?
That self doubt.
oh I have some thoughts, but I'd love to hear what you have to say first.
(18:47):
My first go-to, and if you were sitting next to me and I grab you and I'm like, listen toyour brother Joe, listen to me.
I wish that years and years ago.
And so about last 15 years, I've really worked on being better at memorizing scripture.
There is no guru, a Tony Robbins, a Jim Rohn.
(19:11):
Go down the list of all the people in history in the last 50 years.
even an Earl Nightingale from my parents time of life, there is no gurus out there thatare going to give you the perfect foundation of the Word of God.
So my first brotherly advice is get into the Word of God.
(19:32):
That's my first advice.
Then work on memorization of scriptures that when you read them you're like, oh that waspretty good.
Memorize it.
Because if you can go back and remember a song from the 60s and 70s and you know the wordsverbatim, there can't be the excuse, I'm not good at memorization.
(19:55):
And I've heard other people within the faith say, I mean, if you can remember Mary had alittle lamb, you can remember Philippians 4.13, I can do all things through Christ who
strengthens me.
Go a few verses before that, Philippians 4.67, it says,
Do not be anxious about anything, but with prayer, with petition, with thanksgiving,present your requests to God and the peace of God, which transcends all understanding will
(20:26):
guard your hearts in Christ Jesus.
Now I didn't know those, I would say 15 years ago, I didn't know those verses, but I wrotethem down and I put them here.
I keep one by my desk as a reminder.
So Doug, I would have this frame, my wife gave me this frame, and in there is Philippians4, 6, and 7, and this was next to my sink in my bathroom, and every time I brushed my
(20:55):
teeth, morning and night, I would memorize Philippians 4, 13.
So going back to Philippians 4, 13, I can do all things to Christ strengthens me.
Well, that means we can memorize his work.
My biggest advice as number one, write it down, get in the Word, two, memorize the Word.
(21:24):
I'm not asking you to memorize the whole Bible.
I'm asking you to memorize the things that are going to help you each day recall thosescriptures and be the best version of yourself.
Yeah.
The only thing I would add, I agree with everything you just said, is prayer.
Going back to the prayer thing.
Pray daily.
(21:45):
It's it's without ceasing.
And if you feel like you're like I had a uh friend the other day, who could recite a lotof the Bible.
He's basically admitted to me he had no prayer life.
uh So I said, Well, I probably opposite.
Um, I don't know as much Bible as you but my prayer life is
(22:06):
on fire, right?
And he struggled with saying, you I pray and it just feels like I'm wasting time.
I say you pray until you hear his voice.
You pray until you pray, keep praying, keep praying.
Because that's the way, you know?
And with that, piggyback on that, pray without ceasing and waiting to hear his voice.
(22:33):
Sometimes I think as humans, and I think you alluded to it in the beginning, we're notsure if that was our voice or God's voice.
And I can tell you in the beginning when I got this book in my head, I thought it was me.
I was like,
you're a schmuck, Joe, you're not gonna write a book.
(22:57):
And immediately, what did I do?
But I have a printed book sitting next to me that there's Bible classes that are using mybook of people I don't know that tells me that was God.
And I don't care if 10 books are sold or 100,000 books are sold.
What I care about is that God wanted that book to get in front of a particular person'seyes.
(23:23):
to help them in their walk in faith.
Mission accomplished.
Yeah, man, I love that.
Yeah, so often there are times, and I'm sure a lot of people will resonate with it, thepeople that are listening and do pray.
ah Some people feel like they're talking to God every day, but there are probably alsopeople listening that feel like they are seasons, like where they are praying and they're
(23:46):
not hearing God's voice, right?
uh But again, I say to them, go back to obedience.
Pray until you hear his voice, right?
Yeah, and I would back up one more important step for all of you.
So this is what I do.
You can copy it and run with it.
(24:08):
I don't care if you profess it to be yours, but this is what I do before I roll out of bedeach morning.
I put on the armor of God, go to go to Ephesians chapter six.
I think it's 11 through 17, just depending on how far you go.
But it's truly, truly putting on the armor of God.
And I said, Father God, ah give me the belt of truth.
(24:30):
Give me the breastplate of righteousness.
Give me the helmet of salvation.
Give me the uh armor of faith, ah the shield of faith.
Give me the sword of the spirit and give me the shoes fitted, the feet fitted with thegospel.
Armor me up, Father, because as soon as I get out of this bed, the world's gonna tap.
(24:51):
So that's the first thing I do.
I created my own mission statement in life.
So my mission statement is to positively impact and influence others by my words, myactions, my prayers.
And my backup to that one is make God smile.
So I have those two mission statements.
Before you get out of bed, before you start to scroll on your phone and look at, know, whomentioned anything on Facebook or social media or what's on the news and, you know, any of
(25:16):
that.
That's putting something before God.
So start with God.
And then when I go from there, ah I roll out of bed and that's when I get to my knees.
And then I do my morning time with Father God.
He doesn't want a long prayer.
If it's long that day, so be it.
But he already knows in advance of your our needs.
(25:37):
He already knows he's already in the storm.
As I said earlier, he's already there waiting.
And he's already there in the rejoicing waiting.
He just wants us to come and he wants us to push it all to the foot of the cross and say,it's yours, That's all he wants.
And he wants us to love him with all of our heart, with all of our soul, with all of ourstrength and with all of our mind.
(26:00):
And he says, that's the most important command.
And then follows it up and then love your neighbor as yourself.
And I think that's where a lot of us as Christians, all of us, and non-Christians get,that's the one that screws everyone up is,
I don't want to love that person.
Yeah, expect the most difficult one is that you love your enemies, right?
(26:22):
We don't want to love those people that have hurt us or are out to hurt us.
That is that is a very tough one.
And we have we have to pray for those people, I think most of all.
And the other thing that I want to bring up, uh maybe the last thing about prayer.
Well, who knows?
God's in control uh is wisdom.
(26:42):
There is.
God has a promise to us.
Like if we feel like we are struggling and we don't know what to do, God has promised uswisdom.
All we have to do is ask for it.
So, uh and just a quick reference, there's a song out right now and I can't name the nameof the song, but in reference to what you said about memorizing scripture, in the song it
(27:03):
says, my grandmother told me to write scripture on my heart so I will be able to access itwhen it's needed, right?
So I think that is very poignant if.
That's.
a good reason to memorize scripture because there may be a time when you're going to haveto pull that and maybe it's to help yourself or maybe it's to help someone else.
Right.
So talk about a practical step of why you should memorize scripture.
(27:26):
Yeah, and going back to what you said earlier, you said that you kind of fall in thecategory of praying more, ah or maybe throughout the day.
That's really your will house.
That's where you kind of feel good about your prayer life with Father God, which isawesome.
(27:47):
Don't think for a moment that God isn't high-flying you constantly saying, I love it whenthis guy comes to me in prayer.
The fact that you haven't put your flag in the camp of memorizing scripture doesn'tdiminish what you're doing over here in prayer.
just means that that really hasn't been exposed to you.
ah And maybe it's just one of those things that's part of your maze of this life.
(28:11):
You're still fairly young, I think.
So that season may come sooner than you realize to where you just take one scripture aday, you write it down, and daily you do that scripture.
And you pick something simple.
Here's one of the ways I think is a good way to memorize something is, and I wrote this inmy book, take the day and month of your birth and go throughout all of Old Testament and
(28:37):
New Testament.
So I think everyone knows that Psalms 323 is a pretty popular verse.
Well, that is my birthday.
If your birthday is 119, go find all the scripture throughout
the Old and New Testament, that's 119 or 425 or whatever your birth date is, and you'll besurprised.
(29:00):
One of them might, I've heard that verse before.
Well then guess what?
Now you've got the numbers memorized because you can't forget your birthday.
Or maybe it's your anniversary.
Or maybe it's the anniversary of the day your mom or dad died or maybe a family member.
And that date is always with you.
You know, my dad's favorite number was 333.
His license plate was Russ 333.
(29:23):
And one of the scriptures that I go to now, and of course it's in the book as well, is howmuch that number shows up in all of my siblings' life.
My life, every morning, the other day, again, 3.33 in the a.m., I woke up, I grabbed myphone, it's 3.33 a.m.
Well Psalm 33,3 is such a great verse to memorize.
(29:46):
it's God's calling card to us, it's God calling on us.
And I'm going show you
wonderful things that you have not seen, you did not know about.
So I think that if you start tying scripture to doing things that are a little bit morefun and are relatable to you, you might find yourself memorizing better.
Yeah, yeah.
(30:07):
I love that.
I love that.
um I got so lost in what you're saying.
I lost my next question.
um Let's let's transition just for a minute to what you do as far as helping people writetheir story.
A lot of people feel let's address it this way.
I don't have a story to tell because I think you alluded to that a little bit ago.
(30:30):
oh What would you say to people that feel like they don't have a story to tell?
Well, a book for a business owner and or just anyone is so many different things.
A book for a business owner could become their new business card.
Maybe it's about how they built their business and how their faith grounded them.
(30:53):
96 times in the Bible it says to stand firm and 365 times in the Bible it says do notfear.
One for every single day of the year.
And maybe that CEO
that leader, that executive, that entrepreneur doesn't necessarily have this, I've gotthis great, great book I want to write.
A of people may not have that, but what they may have is something that tells the storyabout how they ah started this idea of leaving corporate America to start their business.
(31:25):
And what called to them uh to that?
What fear did they, as you alluded to earlier, what fear did they have to jump over whatthat hurdle looked like?
to have this leap of faith and say, Father God, okay, I hear you, and I wanna be used upin this lifetime.
Well, that is the second book, and my second book is, ah it's for you, God is Calling.
(31:50):
You how this book came about was I was creating a PowerPoint for the people I was going tobe helping to write a book and publish it in 90 days, and this was one of the slides that
I created.
a shell of a phone, put God is calling, and you can either choose to decline or accept.
(32:11):
And it was a few months later after I created that slide, I said, that's the name of thesecond book.
And so the subtitle, It's For You, is Answering God's Call to Your True Purpose.
This could be my business card now.
I don't have to hand out a business card.
can say, here you go.
If you want to know about me and how I built my business.
(32:31):
and understand what makes us tick at ABC Company or whatever, this becomes what I wouldsay is not just a business card, it's your legacy in business.
And it can be as we call on our side of the business, Doug, a lead magnet to where if youwanted to start advertising and using that book as a way to win new clients or win a
(32:53):
better prospect to work for you, your book is that calling card.
So I believe that everyone does have a book
in them of some sort and it may not be figured out but that I think that's one of thethings I feel God has gifted me with to do in my life and I can help draw that out as
(33:13):
someone else.
And I want to be really careful because today is the first of August 2025 and the reason Isay that for someone that's listening to this two years, three years from now or maybe
even tomorrow, I'm in the midst of building this
what I think is uh a rocket that's ready to go to the moon.
(33:35):
uh Publish90.com is my website.
And I can't get to heaven disappointing God.
My whole goal is to help people write and publish this book from a faith-basedperspective.
Now at first my tagline was I help Christians
(33:58):
write and publish their first book in 90 days.
And I was like, God, that's not really what you want, is it?
And he's like, no, I want you to be a messenger of all.
And, but I want you to do it from a Christ point of view, a scripture point of view.
So we are, we just totally did this whole revamp and we're getting ready to relaunch herein a few weeks.
(34:21):
Cause we were doing just like most other businesses, we're tuning and testing, tweakingand seeing what works.
And so, you know, the invitations out there, I want to help as many people as possible.
And it comes down to helping you get your story transcribed.
That's all done through a Zoom call where we record it.
I ask all the right questions in there.
(34:43):
I help you formulate what that book looks like.
And yes, you can write it in 90 days.
This last book I wrote in, I think I wrote it in six days, and that's 25,000 words.
So there's more books in me.
But right now the mission is to help you get your book out of you from a man that has aheart for Christ I have no desire to hurt anybody.
(35:06):
Oh, I know the biggest fear out there is I don't want to invest in someone that's gonnahurt me Well, I that's not my MO you got to invest in people you trust that's already been
there and I just want to take you through the path that I just came through not just oncebut twice in the last 12 months
Wow.
So I'm going to probably ask you to repeat that website later because I still have somemore other questions to ask you.
(35:31):
So we're going to tell everyone how to work with you in just a little bit, how to find outmore about exactly what you do.
But I'm going to continue to tag on what you just said, though, and the value of a bookversus a business card versus many other things.
am, I think you know this about me, I'm a relationship builder.
(35:52):
I truly believe I do a lot in the marketing space with all this technology that's comingout of us that we do a lot in the automation space.
Don't get me wrong that there is a plate.
You're still got to build that know like entrusted.
It's hard to do that with a robot.
Right.
So I a book as a business or as business card or just a value lead like here there's sometips in this book that
(36:20):
either the story might resonate with you or the strategies that I share in this book, Ifeel like they're gonna help you.
Always talk about leading with value, right?
A business card doesn't lead with value.
All it has is your name and your phone number on it, right?
Where a uh book is such a...
And if you can afford to it away for free, you can give it away for free because it'slikely to lead to business.
(36:44):
So I just wanted to say, I love what you're doing because I believe in the whole concept.
Well, I know there's a lot of people out there that the typical, ah I call it the D-force,where distraction ah comes into mind.
And they allow all of this nonsense, we all do it, to say, well, I'm too busy, I'm runninga business.
(37:12):
After I leave work, I'm picking up the kids from soccer or I'm taking them to...
uh from there to ballet.
My wife is at yoga.
uh After that, I'm going to go play a round of golf or I'm going to go play pickleball.
And I meet with my accountant.
It's like, yeah, that sounds pretty overwhelming.
(37:32):
The way I did it was I said to my wife, this is a year and a half ago.
I said, honey, God's leaning on me to write this book.
So tomorrow morning, I'm going to start the book.
And to do that, I need to wake up an hour earlier.
I won't be watching TV with you.
We're not going to be watching Netflix together.
You're to be binge watching a lot of stuff without me because in the evening I'm going to.
(37:54):
So I wrote two and a half hours in the morning.
So by seven 30 I was, I had a lot written and by seven 30 in the evening or excuse me,seven in the evening, I do another two and a half hours writing.
So every day I was getting five hours in and that cadence that discipline
(38:16):
is going back to, what time are you going to bed and what time are you waking up?
So I go to bed 9.30.
I'm up at five.
A lot of times I'm up a little earlier, like 4.30, and then I can't go back to sleep.
So I just get up.
But I put myself into that habit.
So if you want to be something more than what you are, whether it's writing a book oropening a business, you know, being the best at doing pickleball or golf or anything.
(38:43):
You want to get that six pack stomach or whatever.
You got to put in the time.
I think that is such an important piece of all of this for everyone listening.
It's the time you put into it.
You neglect it.
It's like watching muscle atrophy.
Go sit on the couch.
Go see how long spending two weeks in a gym will fall apart on you by sitting on a couchfor two weeks after that.
(39:09):
Not going to do much for you.
Yeah, we run a call called the Goal Getting Lab.
And it's all about that time blocking.
And sometimes you have to sacrifice some other things in order to get done the things thatneed to get done.
ah So we talk about that.
And energy management, right?
You talked about getting up first thing.
That's a success habit.
We talk about success habits.
(39:30):
So that's a success habit.
Getting up earlier, uh getting like, you're a model of all things we talk about.
getting it like from a Christian perspective, getting in the word, putting on the armor ofGod.
Like the things that are most important, do those first, right?
ah But yeah, so thanks for sharing that.
(39:50):
in my mind, Doug, I believe it's a it's part of tithing.
God wants our first fruits and our time is that type of time.
And he should get that first.
And I believe that everything else will fall into place.
I'm not sitting in here in a mess.
And I got a, you know, fun wallpaper.
(40:11):
I'm not sitting in a mansion with a truck full of money sitting in the bank and
my life has been perfect.
No, it's been, it's been hell at times.
And you know that from my wife beat cancer and then what's the next thing that comes alongduring COVID when everyone else getting sick with COVID, she's diagnosed with Parkinson's
(40:33):
disease.
And it's like storms just because you're doing better habits and praying better and moreefficiently and not just constantly going to God saying, Hey, here's my wish list.
ah life is still going to happen.
In fact, I believe that the evil one attacks us even stronger the closer we get to God.
(40:54):
So don't get in your mind that, well, if I become a Christian and I start to follow Christand I start to pray, things are going to get easier.
I would just tell you, ah they get more interesting.
Yeah, if I could say they do get easier from one standpoint is that you have like oftenwant to talk about is the people that are lost that don't have Jesus to lean on, right?
(41:23):
When we go through those storms, that's not easy if you're lost.
It's a lot easier when you're a Christian to have a faith that knowing that this lifeisn't the end, right?
That we, God has something waiting for us on the other side that is beyond ourimagination.
uh So in that sense, so in that sense, it's easier.
(41:45):
I um often use the term joy in the struggle, right?
Because joy isn't necessarily happiness.
Joy is just a piece that you can have, even though you're going through the storm.
uh So again, thank you.
Thank you for sharing that piece, uh I want to kind of go back a little bit further in theconversation.
(42:08):
about anxiety.
Oh, actually, let me do this.
I'm all over the place with this interview, but that's fine.
God's leading it.
oh The other thing I was going to say about publishing a book is stewardship.
We were talking about this the other day in one of my calls.
And God, we talked about wisdom, right?
God has given us wisdom.
(42:29):
We prayed for wisdom.
He's granted to us.
It could be part of your stewardship.
in order to pass that wisdom along other than just to yourself or to your immediatefamily, right?
Stewardship may mean I'm going to take this wisdom that God has allowed me to have, put itin a book so that I can share it with many people, right?
(42:51):
Would you say that might be true?
Yeah, I I just finished working through the playbook for my business.
It's complete.
It's with the formatters and editors to get it all ready to go.
And in that, prayer, my wish for anyone that wants to write a book, and it's not just abook.
(43:14):
So yes, I help people write a book, but I've been married 40 years.
I can help you on how to manage uh a beautiful relationship with
Christ as the center, raised kids, got grandkids, open businesses.
The book is just a segment of my life and season right now.
But I give this image I want people to get.
(43:36):
Imagine yourself, you've just made it to heaven and Christ and his father are there togreet you.
All the angels are singing and applauding, you've made it.
Family members are everywhere.
And remember it's biblical and it tells us this.
All of us are going to be held account for every good, bad, stupid thing we did in ourlives.
(44:02):
All the good, the bad, good, bad and ugly.
But what if God, when they're done hugging you and saying welcome home and he starts thataccountability, the first thing off is his lips is one, thank you for accepting my son as
your Lord and savior.
But two, Joe.
I know you were leaning against me not to write a book, but thank you for listening to me.
(44:29):
Thank you for writing the book because I want to show you something.
And I try to take the reader on this visual right now, Doug.
Imagine God and Christ both side by side with you in the center looking down on earth andevery stream of light that's coming from earth represents
the podcast that you have done that you've left as a legacy on YouTube with messages thatare changing lives for Christ.
(44:54):
Your book is in the hands of a 15 year old girl that is reading about your struggle.
That was a horrific ordeal that you went through, but you shared how you, how you beat thedemons and you took Christ on and locked arms with him and all these beams of light are
coming up from earth from every way that you left your footprint.
(45:17):
That's what I want to help people do.
I want them to be locked arms with the Father God, His Son, looking down with beams oflight of every image from podcasting to writing, for the good deeds they did, not for
God's approval, but the righteous heart that they did it with.
(45:37):
So that's what I want to help people
Wow.
So on that note, oh I think that is a beautiful picture.
How can people find out more about you and what you do and how you can help them do that?
That's a great question.
we have a uh website that's published90.com, published90.com.
(45:58):
You can find just about everything you need to know about me.
Also, you can order my books from that site.
And you can also book an appointment with me.
I don't bite, and I don't care to bite you.
I just want to get to know you and spend 30 minutes with me to see if I'm the person youwould like to
(46:18):
uh join forces with to get your book written.
And that's what I'm here for.
That's the season of my life.
God's watching me closely and how I handle all of you with care.
And you can also go to LinkedIn.
can go to, again, my spelling of my name and I know that Doug will have this, but it's Joeand my last name is Gaeta, G-A-E-T-A.
(46:42):
Go on Facebook, find me, find me on LinkedIn, friend me and...
And let's see where it goes from there.
Also make sure you do uh set a time with me if you want on published 90.
Because if you sit there and say, I'm not the one, that's you, that's not God.
Yeah, so we're going to put all those links below that Joe mentioned, social links,publish90.com.
(47:05):
They're all going to be in the show notes or somewhere very close to watching this video.
They might be in the YouTube description.
oh If you're listening to this on Spotify or somewhere else, it'll be in the show notes.
So you could just go there, schedule some time with Even if you think you don't have orknow the story you want to tell, Joe can help pull that story out of you.
(47:26):
oh
Write the book that you are meant to write um and get that out there.
um Leave your legacy.
Leave those beams of light, as Joe mentioned, coming up so that when you're in heaven, Godcan tell you good job.
um So thank you so much, Joe.
(47:47):
I ask one last question because usually every guest is like, didn't ask me this question,because obviously I don't think I asked one question from the things I sent you.
Doug didn't ask me this question, I really want to answer that, or I just have this on myheart right now and I want to share it.
So my last question to you is, do you have any departing words of wisdom for the audience?
(48:07):
If I were sitting with you right now, let's say I'm gonna bring you here to Tampa Bay fora moment and I live just a mile within the Gulf of America and take you out on the beach.
And we're sitting there and we're looking at the water, we're looking at the birds, wehear the water lapping over.
And it's very close to a vision I had one day with Jesus and he was on that beach.
(48:35):
He turns around and he looks at me because I'm following behind him and I'm trying tocatch him and he turns around and he says, what is it that you want?
And that's my first question for you is what is it that you want?
And then he turned around and he kept walking up the beach a little more.
And then he started this slow jog and now he's making me chase him.
And I hear him laughing.
He's giggling.
(48:56):
I'm like, why is he laughing?
And he turns around and he looks at me and he says, everything that you have ever wantedis right here.
And that's what Christ wants you to know.
Everything that you have ever wanted that's in the finishing touches of what God wired youfor is in the person of Jesus Christ.
(49:19):
And he say, come rest with me.
Come, come grab my hand.
Quit trying to fight this fight on your own.
Quit trying to write a book, build a business, raise your kids.
Um,
Be an employee, be a friend, a spouse, a sibling, all of the things you're trying to dowith frustration.
(49:43):
Let me, come rest with me.
And so that I would leave with everyone is go get Jesus.
Amen.
Thank you.
Thank you, Joe.
And until next time, everyone, keep moving forward.
Thanks,
Alright.
Hello everyone and welcome to another episode of the Profit of Christian Business.
I'm your host, Doug Greathouse, and I am overjoyed today to have my friend, Joe Gaida withme today.
Joe and I have become friends.
We've talked a few times.
We have mutual friends and we connected that way.
Today we're going to get into a few things.
As always, this is a Profit of Christian Business podcast.
(00:37):
Let's emphasize that word Christian.
So we're going to talk a lot about faith.
We're going to talk about Joe's journey through faith, through his business, and how hehelps people uh
take their story and put it into a book and get it out there to the masses.
So without further ado, Joe, I'm gonna let you give yourself a little introduction otherthan what I just gave you.
Well, then I'd be short and Hey everybody, and thanks Doug for having me.
(01:00):
I do appreciate it.
ah Again, as Doug said, my name is Joe Gata.
ah Just very blessed.
Father of four, married to my best friend Stacey, and we have eight grandkids.
And a few years ago, Father God yanked me from corporate America and said, I got biggerplans.
and I need you to follow my lead.
(01:21):
I tell you Doug, that was one of the hardest things walking away from a very comfortableliving, all the benefits that anyone could imagine.
uh Great 401k, know, stock all of it.
And it was as if God pulled the words off of my breath when I was on a Zoom call with myboss at the time.
(01:44):
And uh without notice, without hesitation, the words came off.
How about I give you my 30 day notice?
And as those, couldn't even pull them back quick enough.
So God had a plan for me since, you know, before my parents even met, as he has for youand for every listener.
And sometimes it takes us a while to hone in on his voice and hear him.
(02:07):
Wow, Joe.
Why is it that so many times when a guest gives an introduction, I throw my questions outthe window.
I uh for the listeners and watchers out there, a lot of times I do this every time.
Actually, I will send the guest uh a list of questions based on what I know about them andsome research.
ah But my whole intention is for this to be a conversation.
(02:29):
And normally I send that road map of questions, but we always go off off road.
um But Joe, I'm not even going to reference my questions that I had for you, because Ihave several things based on just what you said right there.
Let's talk about obedience, right?
To God.
Let's throw that around a little bit because I feel like a lot of people will hear God'svoice and they'll make an excuse.
(02:56):
Well, that wasn't God's voice or uh that's not, they'll start to lean on their ownunderstanding, right?
Like that's a little, yeah.
And they won't really listen to, they'll hear what God said, but they won't really listenand follow.
because a lot of times he asks us to do things that are beyond our own comprehension.
(03:19):
So I would love you to just elaborate a little bit more about just that time then when youleft the job and any other times in your life where you felt like God was asking you to do
something.
ah
he's had a field day with me.
He has.
And with my wife and I, you know, in that 40 years of marriage, we've we've owned andflipped over 20 houses.
(03:44):
And, you know, people are friends.
My son used to joke that are are we in a witness protection program?
I'm like, why?
He says, we're always moving.
And I said, well, you know, it's your mom's fault.
She gets the house decorated in such a way.
And then we move on.
My my wife and I were perfectly matched up by God.
and what makes us tick and what makes us obedient and disobedient.
(04:10):
There's times where we've gone against what probably was what God wanted for us.
And I'll use the examples of corporate America, ah the concern of having, know, what's theincome going to be?
How much salary are they going to offer me?
What kind of benefits?
You you go down that road and you can go down that road for several years.
(04:32):
It doesn't mean that God still isn't working in and through you.
And he's done that through businesses my wife and I have owned together outside offlipping homes.
We've owned a photography business within real estate.
had, you know, 20-something photographers working for us all through the state of Florida.
We owned a restaurant at one time.
(04:53):
I've owned a consulting company within the real estate industry.
We've done some dabbling of so many things.
And the...
part about that obedience is sometimes we're late to the party.
God's already there waiting.
He's there in all the high fives that are ready to come and he's there when he's ready toembrace you for when you absolutely face plant because you didn't listen or you weren't
(05:23):
faithful.
The obedience was on the back burner because in our mind, our timing was better.
than his timing.
And I think the biggest thing that I've learned, and I'm still learning it, hey, 61 witheight grandkids doesn't mean I haven't figured it out.
I don't.
I just know the recipe.
(05:44):
I just don't follow it all the time.
And it comes to that word being obedient.
My word for this year, Doug, is surrender.
And for 2025, as I started doing my journaling and get ready for the new year, I said,Father God, I want to surrender.
everything to you.
And every day in my morning prayers when I'm on my knees and I go to my knees everymorning, I didn't used to, but this year I've made that a new habit that every day Father
(06:12):
God gets my knees on a pillow.
So if you're out there listening, you're like, I don't have the knees to kneel.
Well, if you could use a pillow and that works, that's good too.
And if you can't, well in your mind, go to Father God on your knees in prayer.
But oh I just, it's like, it's all, it's all in.
you ever been at a blackjack table where you're kind of like you're down to so many andyes, there is a time where I would just say I'm all in and that can either wreck you or it
(06:42):
can really stretch you and Father God has stretched us in so many ways and so thatobedience is just that and I'm not saying that I've always been on time with that.
But I've learned that the more I read scripture and the more I get into that quiet timewith him, the more I understand that that perfect timing is there for a reason.
(07:08):
And he's like, take your foot off the gas, put your foot on the gas, put your foot on thebrake, Joe.
And so I'm starting to understand how valuable that wisdom is in my life.
Wow.
So as you were talking, I was taking mental notes.
There's about four things that I want to follow up with.
So hopefully I get to all four and I remember all four.
(07:30):
um Let's first go to all in um because I've never played I've never played blackjack at acasino or anything like that.
But um investing, investing, right?
Sometimes you have to be all in in investing.
And I'm sure you know that from the real estate side.
Right.
um
So I much got that reference with some investments that uh I'm in.
(07:54):
And I was like, well, either I'm all in or I'm not doing it.
uh And God's hand all over it, like, God, uh I'm doing this, but I want your hand to be onit.
And whatever outcome comes from it, uh I will either learn from it or I will prosper.
uh So I guess I just wanted to make a statement about this.
(08:19):
Secondly, uh restaurant.
You owned, was an Italian restaurant.
No, my parents owned an Italian restaurant for 38 years.
ah I went a different direction.
And when I say it was short lived, it was short lived.
90 days into it, and after a great restaurant review in the local paper, ah it was calledthe 247 brunch cause because was at the address was 247.
(08:41):
uh The largest building at that time was uh came in and fenced off all the parking andstarted building the largest building in downtown St.
Petersburg.
and met myself in many businesses went out because of the dust, the pounding, to buildthat foundation for that large of a building.
Nobody wanted to be near ah that one block that we had, of course, chosen to be our littlerestaurant.
(09:09):
Lost a lot of money, learned a lot, ah but that was just, it was another chapter in ourlives.
And I'm one of those that when I get my mind on something,
you know, you and I were talking just before this call.
Yesterday, I did a walk for my wife for Parkinson's and I walked 31 miles and 100 plusdegrees.
(09:34):
was hot.
But I didn't train for it.
I walked four miles five days a week, but I haven't been training 10, 15, 20 miles to walka 30.
In my mind and in my faith, I already believed and I
visually walked myself to that finish line several weeks before I got to it.
(09:56):
So I'm one of those that believes the Bible tells us it's very biblical, know, what themind can conceive, you know, and to trust your mind because it's again, it's a part of
God's perfect wiring in all of us.
And I think so many times and myself included and probably everyone listening is
(10:19):
The biggest challenge we all have in our businesses, especially Christians, because wehave this tendency to beat ourselves up, is the six inches between our ears where it's all
that self-talk.
And we get imposter syndrome and we say things like, I'm not worthy of that.
I shouldn't be on that podcast.
I shouldn't write that book.
(10:40):
I shouldn't open that business.
And then all the because, because, because, because, and all of...
And the evil one's having a heyday.
He's just sitting back with his foot on a footstool with a cigar in his mouth laughing,saying, I really don't have to do anything here.
This person's beaten the heck out of themselves on their own.
And so many times we like to blame the evil one for uh our missteps or the uh lack of goodthings happening.
(11:12):
But most of the time it's just, it's our mental uh
Bashing that we do and so one of the things I really try to focus on I mean I have avision board sitting here at my desk Vision board in the center of my vision board is
Jesus Christ Beyond all of the stuff that I may want to acquire in this lifetime God's incontrol and if it's supposed to happen, it'll happen
(11:36):
Yeah, wow.
uh A couple things on that.
So prayer life, how you talked about having uh this, God already knows how it's it's goingto do and how you went into this walk for your wife, knowing that you were going to
complete it, right?
uh So how how does your I'm trying to best to phrase this question the best so I want to.
(12:01):
How does your prayer life play into how your
how you just go through life.
Let's just phrase it like that.
Well, the best way to answer that is I can't do life without my prayer life.
I mean, for any of you that may not have a prayer life right now, or maybe it's kind ofonce in a while where it's a 911 phone call to God now and then where you're just like, I
(12:30):
need to call on God.
ah What you can't see up in this cabinet next to me is 15 years of writing to Father Godevery morning.
journaling.
And that's when he's, you know, a few years ago when he says, I want you to write ajournal from a layman's point of view.
And so much of what God laid on my heart is right there in the open on my book.
(12:53):
So here's my book, Average Joe, The Journey Home, 365 day journal.
God said, I want you to write a book from a layman's point of view, because Joe, you'renot a theologian.
you're not what we would call a church leader.
You're a Christ leader.
You love talking to people about Christ, but you're not a church leader or anything likethat.
(13:15):
So it's the very first thing I have on the back of my book is it says, a layman's 365 dayjourney with Christ.
I'm not a theologian or expert by any means.
So I was basically transcribing what God was telling me onto the book so that, hey God,it's out there.
I'm not this.
Again, when I was starting to write Average Joe, I printed off what I thought the front ofthe book would look like, the title of the book, and I looked at it every day.
(13:43):
And I was able to accomplish that task of writing that book and since written a secondbook.
And so two books published in a 12 month time from a guy that uh when I was in Catholicschool, no longer Catholic, I got a lot of family and friends that are still Catholic, but
the nuns.
when I was in grade school would come and yank me out of class twice a week to come be ina special class because little Joey couldn't write or spell very well.
(14:13):
And so if anyone would have told me that little boy, you're going to write a book one day,I think the entire uh church staff would have laughed as well.
But never underestimate what God has uh for any of us.
And that's what he did with most of our Bible.
uh heroes.
Noah is in his hundreds of years old when he says, you're going to build an ark.
(14:39):
And every person he chose, Abraham
(15:03):
and his wife Sarah, or Abram and Sarai at the time before he changed their names, he had amission for people that are older than anyone even lives anymore.
So when we think our time is up and we're done in the
there isn't anything new to learn or there isn't any more risk to take and I'm just goingto settle into this thing called life in a job, which stands for just over broke.
(15:28):
ah Or we, or we settle into safe.
That's not what God designed for you, you, uh, didn't design it for me.
Safe is the opposite of, of faith.
ah it faith is I'm out there and when we worry that's even
more so as a Christian, that's a uh around pretty much as a hypocrite, an atheist, awalking atheist, saying we believe in God but we give up on him after our first prayer is
(15:59):
not answered.
Oh man, that's that's so powerful.
Like I'm sure that hit in the gut of quite a few people listening and the whole 911 call.
I'm Italian, uh so we have a tendency to wound people with our words, but I mean in aloving way.
exactly, a gentle, not necessarily a gentle push, but hey, wake up.
(16:23):
um And you should just...
So let me ask you this too, um because I heard a lot in there about all through the Bible,you've mentioned it, God calls unequipped people, right?
Who think they're unequipped, right?
And he equips them along the way, right?
(16:43):
So I know a lot of people out there listening right now,
or feel have that imposter syndrome, right?
They don't believe in who God has made them out, who is who, they don't believe in theirkingship, daughtership, right?
That they have this purpose and they have trouble following it because they have this selfdoubt.
(17:04):
They don't believe in, uh again, what God has promised them.
So just kind of speak on that a little bit more.
in all truthfulness for anyone listening, myself included, Doug included, anyonepodcasting right now on faith, they all have imposter syndrome at some level.
(17:29):
It's, believe, one of the ways that the evil one tries to attack us.
And what he does is he puts the seed there and then
that six inches I was talking about earlier takes over and then he just sits back andwatches.
He doesn't have to work overtime on most Christian owners of businesses because we do agood job with that on our own.
(17:54):
I've always said that when I wake up in the morning, Doug, I want the devil to out loudsay, damn it, he woke up again.
I really want him to be frustrated.
And when I die,
I want all of heaven to rejoice and I want all of hell to rejoice that I'm no longer athorn in their side.
If I've done that, if I leave this earth and hell's not ticked off, then I wasn't doingenough to further the kingdom of God.
(18:23):
Yeah.
So I love to give practical tips around faith around business around all those types ofthings on the show.
So I think what would be really helpful is if we could talk about some practical tips tonot have self not have that imposter syndrome, right?
That self doubt.
oh I have some thoughts, but I'd love to hear what you have to say first.
(18:47):
My first go-to, and if you were sitting next to me and I grab you and I'm like, listen toyour brother Joe, listen to me.
I wish that years and years ago.
And so about last 15 years, I've really worked on being better at memorizing scripture.
There is no guru, a Tony Robbins, a Jim Rohn.
(19:11):
Go down the list of all the people in history in the last 50 years.
even an Earl Nightingale from my parents time of life, there is no gurus out there thatare going to give you the perfect foundation of the Word of God.
So my first brotherly advice is get into the Word of God.
(19:32):
That's my first advice.
Then work on memorization of scriptures that when you read them you're like, oh that waspretty good.
Memorize it.
Because if you can go back and remember a song from the 60s and 70s and you know the wordsverbatim, there can't be the excuse, I'm not good at memorization.
(19:55):
And I've heard other people within the faith say, I mean, if you can remember Mary had alittle lamb, you can remember Philippians 4.13, I can do all things through Christ who
strengthens me.
Go a few verses before that, Philippians 4.67, it says,
Do not be anxious about anything, but with prayer, with petition, with thanksgiving,present your requests to God and the peace of God, which transcends all understanding will
(20:26):
guard your hearts in Christ Jesus.
Now I didn't know those, I would say 15 years ago, I didn't know those verses, but I wrotethem down and I put them here.
I keep one by my desk as a reminder.
So Doug, I would have this frame, my wife gave me this frame, and in there is Philippians4, 6, and 7, and this was next to my sink in my bathroom, and every time I brushed my
(20:55):
teeth, morning and night, I would memorize Philippians 4, 13.
So going back to Philippians 4, 13, I can do all things to Christ strengthens me.
Well, that means we can memorize his work.
My biggest advice as number one, write it down, get in the Word, two, memorize the Word.
(21:24):
I'm not asking you to memorize the whole Bible.
I'm asking you to memorize the things that are going to help you each day recall thosescriptures and be the best version of yourself.
Yeah.
The only thing I would add, I agree with everything you just said, is prayer.
Going back to the prayer thing.
Pray daily.
(21:45):
It's it's without ceasing.
And if you feel like you're like I had a uh friend the other day, who could recite a lotof the Bible.
He's basically admitted to me he had no prayer life.
uh So I said, Well, I probably opposite.
Um, I don't know as much Bible as you but my prayer life is
(22:06):
on fire, right?
And he struggled with saying, you I pray and it just feels like I'm wasting time.
I say you pray until you hear his voice.
You pray until you pray, keep praying, keep praying.
Because that's the way, you know?
And with that, piggyback on that, pray without ceasing and waiting to hear his voice.
(22:33):
Sometimes I think as humans, and I think you alluded to it in the beginning, we're notsure if that was our voice or God's voice.
And I can tell you in the beginning when I got this book in my head, I thought it was me.
I was like,
you're a schmuck, Joe, you're not gonna write a book.
(22:57):
And immediately, what did I do?
But I have a printed book sitting next to me that there's Bible classes that are using mybook of people I don't know that tells me that was God.
And I don't care if 10 books are sold or 100,000 books are sold.
What I care about is that God wanted that book to get in front of a particular person'seyes.
(23:23):
to help them in their walk in faith.
Mission accomplished.
Yeah, man, I love that.
Yeah, so often there are times, and I'm sure a lot of people will resonate with it, thepeople that are listening and do pray.
ah Some people feel like they're talking to God every day, but there are probably alsopeople listening that feel like they are seasons, like where they are praying and they're
(23:46):
not hearing God's voice, right?
uh But again, I say to them, go back to obedience.
Pray until you hear his voice, right?
Yeah, and I would back up one more important step for all of you.
So this is what I do.
You can copy it and run with it.
(24:08):
I don't care if you profess it to be yours, but this is what I do before I roll out of bedeach morning.
I put on the armor of God, go to go to Ephesians chapter six.
I think it's 11 through 17, just depending on how far you go.
But it's truly, truly putting on the armor of God.
And I said, Father God, ah give me the belt of truth.
(24:30):
Give me the breastplate of righteousness.
Give me the helmet of salvation.
Give me the uh armor of faith, ah the shield of faith.
Give me the sword of the spirit and give me the shoes fitted, the feet fitted with thegospel.
Armor me up, Father, because as soon as I get out of this bed, the world's gonna tap.
(24:51):
So that's the first thing I do.
I created my own mission statement in life.
So my mission statement is to positively impact and influence others by my words, myactions, my prayers.
And my backup to that one is make God smile.
So I have those two mission statements.
Before you get out of bed, before you start to scroll on your phone and look at, know, whomentioned anything on Facebook or social media or what's on the news and, you know, any of
(25:16):
that.
That's putting something before God.
So start with God.
And then when I go from there, ah I roll out of bed and that's when I get to my knees.
And then I do my morning time with Father God.
He doesn't want a long prayer.
If it's long that day, so be it.
But he already knows in advance of your our needs.
(25:37):
He already knows he's already in the storm.
As I said earlier, he's already there waiting.
And he's already there in the rejoicing waiting.
He just wants us to come and he wants us to push it all to the foot of the cross and say,it's yours, That's all he wants.
And he wants us to love him with all of our heart, with all of our soul, with all of ourstrength and with all of our mind.
(26:00):
And he says, that's the most important command.
And then follows it up and then love your neighbor as yourself.
And I think that's where a lot of us as Christians, all of us, and non-Christians get,that's the one that screws everyone up is,
I don't want to love that person.
Yeah, expect the most difficult one is that you love your enemies, right?
(26:22):
We don't want to love those people that have hurt us or are out to hurt us.
That is that is a very tough one.
And we have we have to pray for those people, I think most of all.
And the other thing that I want to bring up, uh maybe the last thing about prayer.
Well, who knows?
God's in control uh is wisdom.
(26:42):
There is.
God has a promise to us.
Like if we feel like we are struggling and we don't know what to do, God has promised uswisdom.
All we have to do is ask for it.
So, uh and just a quick reference, there's a song out right now and I can't name the nameof the song, but in reference to what you said about memorizing scripture, in the song it
(27:03):
says, my grandmother told me to write scripture on my heart so I will be able to access itwhen it's needed, right?
So I think that is very poignant if.
That's.
a good reason to memorize scripture because there may be a time when you're going to haveto pull that and maybe it's to help yourself or maybe it's to help someone else.
Right.
So talk about a practical step of why you should memorize scripture.
(27:26):
Yeah, and going back to what you said earlier, you said that you kind of fall in thecategory of praying more, ah or maybe throughout the day.
That's really your will house.
That's where you kind of feel good about your prayer life with Father God, which isawesome.
(27:47):
Don't think for a moment that God isn't high-flying you constantly saying, I love it whenthis guy comes to me in prayer.
The fact that you haven't put your flag in the camp of memorizing scripture doesn'tdiminish what you're doing over here in prayer.
just means that that really hasn't been exposed to you.
ah And maybe it's just one of those things that's part of your maze of this life.
(28:11):
You're still fairly young, I think.
So that season may come sooner than you realize to where you just take one scripture aday, you write it down, and daily you do that scripture.
And you pick something simple.
Here's one of the ways I think is a good way to memorize something is, and I wrote this inmy book, take the day and month of your birth and go throughout all of Old Testament and
(28:37):
New Testament.
So I think everyone knows that Psalms 323 is a pretty popular verse.
Well, that is my birthday.
If your birthday is 119, go find all the scripture throughout
the Old and New Testament, that's 119 or 425 or whatever your birth date is, and you'll besurprised.
(29:00):
One of them might, I've heard that verse before.
Well then guess what?
Now you've got the numbers memorized because you can't forget your birthday.
Or maybe it's your anniversary.
Or maybe it's the anniversary of the day your mom or dad died or maybe a family member.
And that date is always with you.
You know, my dad's favorite number was 333.
His license plate was Russ 333.
(29:23):
And one of the scriptures that I go to now, and of course it's in the book as well, is howmuch that number shows up in all of my siblings' life.
My life, every morning, the other day, again, 3.33 in the a.m., I woke up, I grabbed myphone, it's 3.33 a.m.
Well Psalm 33,3 is such a great verse to memorize.
(29:46):
it's God's calling card to us, it's God calling on us.
And I'm going show you
wonderful things that you have not seen, you did not know about.
So I think that if you start tying scripture to doing things that are a little bit morefun and are relatable to you, you might find yourself memorizing better.
Yeah, yeah.
(30:07):
I love that.
I love that.
um I got so lost in what you're saying.
I lost my next question.
um Let's let's transition just for a minute to what you do as far as helping people writetheir story.
A lot of people feel let's address it this way.
I don't have a story to tell because I think you alluded to that a little bit ago.
(30:30):
oh What would you say to people that feel like they don't have a story to tell?
Well, a book for a business owner and or just anyone is so many different things.
A book for a business owner could become their new business card.
Maybe it's about how they built their business and how their faith grounded them.
(30:53):
96 times in the Bible it says to stand firm and 365 times in the Bible it says do notfear.
One for every single day of the year.
And maybe that CEO
that leader, that executive, that entrepreneur doesn't necessarily have this, I've gotthis great, great book I want to write.
A of people may not have that, but what they may have is something that tells the storyabout how they ah started this idea of leaving corporate America to start their business.
(31:25):
And what called to them uh to that?
What fear did they, as you alluded to earlier, what fear did they have to jump over whatthat hurdle looked like?
to have this leap of faith and say, Father God, okay, I hear you, and I wanna be used upin this lifetime.
Well, that is the second book, and my second book is, ah it's for you, God is Calling.
(31:50):
You how this book came about was I was creating a PowerPoint for the people I was going tobe helping to write a book and publish it in 90 days, and this was one of the slides that
I created.
a shell of a phone, put God is calling, and you can either choose to decline or accept.
(32:11):
And it was a few months later after I created that slide, I said, that's the name of thesecond book.
And so the subtitle, It's For You, is Answering God's Call to Your True Purpose.
This could be my business card now.
I don't have to hand out a business card.
can say, here you go.
If you want to know about me and how I built my business.
(32:31):
and understand what makes us tick at ABC Company or whatever, this becomes what I wouldsay is not just a business card, it's your legacy in business.
And it can be as we call on our side of the business, Doug, a lead magnet to where if youwanted to start advertising and using that book as a way to win new clients or win a
(32:53):
better prospect to work for you, your book is that calling card.
So I believe that everyone does have a book
in them of some sort and it may not be figured out but that I think that's one of thethings I feel God has gifted me with to do in my life and I can help draw that out as
(33:13):
someone else.
And I want to be really careful because today is the first of August 2025 and the reason Isay that for someone that's listening to this two years, three years from now or maybe
even tomorrow, I'm in the midst of building this
what I think is uh a rocket that's ready to go to the moon.
(33:35):
uh Publish90.com is my website.
And I can't get to heaven disappointing God.
My whole goal is to help people write and publish this book from a faith-basedperspective.
Now at first my tagline was I help Christians
(33:58):
write and publish their first book in 90 days.
And I was like, God, that's not really what you want, is it?
And he's like, no, I want you to be a messenger of all.
And, but I want you to do it from a Christ point of view, a scripture point of view.
So we are, we just totally did this whole revamp and we're getting ready to relaunch herein a few weeks.
(34:21):
Cause we were doing just like most other businesses, we're tuning and testing, tweakingand seeing what works.
And so, you know, the invitations out there, I want to help as many people as possible.
And it comes down to helping you get your story transcribed.
That's all done through a Zoom call where we record it.
I ask all the right questions in there.
(34:43):
I help you formulate what that book looks like.
And yes, you can write it in 90 days.
This last book I wrote in, I think I wrote it in six days, and that's 25,000 words.
So there's more books in me.
But right now the mission is to help you get your book out of you from a man that has aheart for Christ I have no desire to hurt anybody.
(35:06):
Oh, I know the biggest fear out there is I don't want to invest in someone that's gonnahurt me Well, I that's not my MO you got to invest in people you trust that's already been
there and I just want to take you through the path that I just came through not just oncebut twice in the last 12 months
Wow.
So I'm going to probably ask you to repeat that website later because I still have somemore other questions to ask you.
(35:31):
So we're going to tell everyone how to work with you in just a little bit, how to find outmore about exactly what you do.
But I'm going to continue to tag on what you just said, though, and the value of a bookversus a business card versus many other things.
am, I think you know this about me, I'm a relationship builder.
(35:52):
I truly believe I do a lot in the marketing space with all this technology that's comingout of us that we do a lot in the automation space.
Don't get me wrong that there is a plate.
You're still got to build that know like entrusted.
It's hard to do that with a robot.
Right.
So I a book as a business or as business card or just a value lead like here there's sometips in this book that
(36:20):
either the story might resonate with you or the strategies that I share in this book, Ifeel like they're gonna help you.
Always talk about leading with value, right?
A business card doesn't lead with value.
All it has is your name and your phone number on it, right?
Where a uh book is such a...
And if you can afford to it away for free, you can give it away for free because it'slikely to lead to business.
(36:44):
So I just wanted to say, I love what you're doing because I believe in the whole concept.
Well, I know there's a lot of people out there that the typical, ah I call it the D-force,where distraction ah comes into mind.
And they allow all of this nonsense, we all do it, to say, well, I'm too busy, I'm runninga business.
(37:12):
After I leave work, I'm picking up the kids from soccer or I'm taking them to...
uh from there to ballet.
My wife is at yoga.
uh After that, I'm going to go play a round of golf or I'm going to go play pickleball.
And I meet with my accountant.
It's like, yeah, that sounds pretty overwhelming.
(37:32):
The way I did it was I said to my wife, this is a year and a half ago.
I said, honey, God's leaning on me to write this book.
So tomorrow morning, I'm going to start the book.
And to do that, I need to wake up an hour earlier.
I won't be watching TV with you.
We're not going to be watching Netflix together.
You're to be binge watching a lot of stuff without me because in the evening I'm going to.
(37:54):
So I wrote two and a half hours in the morning.
So by seven 30 I was, I had a lot written and by seven 30 in the evening or excuse me,seven in the evening, I do another two and a half hours writing.
So every day I was getting five hours in and that cadence that discipline
(38:16):
is going back to, what time are you going to bed and what time are you waking up?
So I go to bed 9.30.
I'm up at five.
A lot of times I'm up a little earlier, like 4.30, and then I can't go back to sleep.
So I just get up.
But I put myself into that habit.
So if you want to be something more than what you are, whether it's writing a book oropening a business, you know, being the best at doing pickleball or golf or anything.
(38:43):
You want to get that six pack stomach or whatever.
You got to put in the time.
I think that is such an important piece of all of this for everyone listening.
It's the time you put into it.
You neglect it.
It's like watching muscle atrophy.
Go sit on the couch.
Go see how long spending two weeks in a gym will fall apart on you by sitting on a couchfor two weeks after that.
(39:09):
Not going to do much for you.
Yeah, we run a call called the Goal Getting Lab.
And it's all about that time blocking.
And sometimes you have to sacrifice some other things in order to get done the things thatneed to get done.
ah So we talk about that.
And energy management, right?
You talked about getting up first thing.
That's a success habit.
We talk about success habits.
(39:30):
So that's a success habit.
Getting up earlier, uh getting like, you're a model of all things we talk about.
getting it like from a Christian perspective, getting in the word, putting on the armor ofGod.
Like the things that are most important, do those first, right?
ah But yeah, so thanks for sharing that.
(39:50):
in my mind, Doug, I believe it's a it's part of tithing.
God wants our first fruits and our time is that type of time.
And he should get that first.
And I believe that everything else will fall into place.
I'm not sitting in here in a mess.
And I got a, you know, fun wallpaper.
(40:11):
I'm not sitting in a mansion with a truck full of money sitting in the bank and
my life has been perfect.
No, it's been, it's been hell at times.
And you know that from my wife beat cancer and then what's the next thing that comes alongduring COVID when everyone else getting sick with COVID, she's diagnosed with Parkinson's
(40:33):
disease.
And it's like storms just because you're doing better habits and praying better and moreefficiently and not just constantly going to God saying, Hey, here's my wish list.
ah life is still going to happen.
In fact, I believe that the evil one attacks us even stronger the closer we get to God.
(40:54):
So don't get in your mind that, well, if I become a Christian and I start to follow Christand I start to pray, things are going to get easier.
I would just tell you, ah they get more interesting.
Yeah, if I could say they do get easier from one standpoint is that you have like oftenwant to talk about is the people that are lost that don't have Jesus to lean on, right?
(41:23):
When we go through those storms, that's not easy if you're lost.
It's a lot easier when you're a Christian to have a faith that knowing that this lifeisn't the end, right?
That we, God has something waiting for us on the other side that is beyond ourimagination.
uh So in that sense, so in that sense, it's easier.
(41:45):
I um often use the term joy in the struggle, right?
Because joy isn't necessarily happiness.
Joy is just a piece that you can have, even though you're going through the storm.
uh So again, thank you.
Thank you for sharing that piece, uh I want to kind of go back a little bit further in theconversation.
(42:08):
about anxiety.
Oh, actually, let me do this.
I'm all over the place with this interview, but that's fine.
God's leading it.
oh The other thing I was going to say about publishing a book is stewardship.
We were talking about this the other day in one of my calls.
And God, we talked about wisdom, right?
God has given us wisdom.
(42:29):
We prayed for wisdom.
He's granted to us.
It could be part of your stewardship.
in order to pass that wisdom along other than just to yourself or to your immediatefamily, right?
Stewardship may mean I'm going to take this wisdom that God has allowed me to have, put itin a book so that I can share it with many people, right?
(42:51):
Would you say that might be true?
Yeah, I I just finished working through the playbook for my business.
It's complete.
It's with the formatters and editors to get it all ready to go.
And in that, prayer, my wish for anyone that wants to write a book, and it's not just abook.
(43:14):
So yes, I help people write a book, but I've been married 40 years.
I can help you on how to manage uh a beautiful relationship with
Christ as the center, raised kids, got grandkids, open businesses.
The book is just a segment of my life and season right now.
But I give this image I want people to get.
(43:36):
Imagine yourself, you've just made it to heaven and Christ and his father are there togreet you.
All the angels are singing and applauding, you've made it.
Family members are everywhere.
And remember it's biblical and it tells us this.
All of us are going to be held account for every good, bad, stupid thing we did in ourlives.
(44:02):
All the good, the bad, good, bad and ugly.
But what if God, when they're done hugging you and saying welcome home and he starts thataccountability, the first thing off is his lips is one, thank you for accepting my son as
your Lord and savior.
But two, Joe.
I know you were leaning against me not to write a book, but thank you for listening to me.
(44:29):
Thank you for writing the book because I want to show you something.
And I try to take the reader on this visual right now, Doug.
Imagine God and Christ both side by side with you in the center looking down on earth andevery stream of light that's coming from earth represents
the podcast that you have done that you've left as a legacy on YouTube with messages thatare changing lives for Christ.
(44:54):
Your book is in the hands of a 15 year old girl that is reading about your struggle.
That was a horrific ordeal that you went through, but you shared how you, how you beat thedemons and you took Christ on and locked arms with him and all these beams of light are
coming up from earth from every way that you left your footprint.
(45:17):
That's what I want to help people do.
I want them to be locked arms with the Father God, His Son, looking down with beams oflight of every image from podcasting to writing, for the good deeds they did, not for
God's approval, but the righteous heart that they did it with.
(45:37):
So that's what I want to help people
Wow.
So on that note, oh I think that is a beautiful picture.
How can people find out more about you and what you do and how you can help them do that?
That's a great question.
we have a uh website that's published90.com, published90.com.
(45:58):
You can find just about everything you need to know about me.
Also, you can order my books from that site.
And you can also book an appointment with me.
I don't bite, and I don't care to bite you.
I just want to get to know you and spend 30 minutes with me to see if I'm the person youwould like to
(46:18):
uh join forces with to get your book written.
And that's what I'm here for.
That's the season of my life.
God's watching me closely and how I handle all of you with care.
And you can also go to LinkedIn.
can go to, again, my spelling of my name and I know that Doug will have this, but it's Joeand my last name is Gaeta, G-A-E-T-A.
(46:42):
Go on Facebook, find me, find me on LinkedIn, friend me and...
And let's see where it goes from there.
Also make sure you do uh set a time with me if you want on published 90.
Because if you sit there and say, I'm not the one, that's you, that's not God.
Yeah, so we're going to put all those links below that Joe mentioned, social links,publish90.com.
(47:05):
They're all going to be in the show notes or somewhere very close to watching this video.
They might be in the YouTube description.
oh If you're listening to this on Spotify or somewhere else, it'll be in the show notes.
So you could just go there, schedule some time with Even if you think you don't have orknow the story you want to tell, Joe can help pull that story out of you.
(47:26):
oh
Write the book that you are meant to write um and get that out there.
um Leave your legacy.
Leave those beams of light, as Joe mentioned, coming up so that when you're in heaven, Godcan tell you good job.
um So thank you so much, Joe.
(47:47):
I ask one last question because usually every guest is like, didn't ask me this question,because obviously I don't think I asked one question from the things I sent you.
Doug didn't ask me this question, I really want to answer that, or I just have this on myheart right now and I want to share it.
So my last question to you is, do you have any departing words of wisdom for the audience?
(48:07):
If I were sitting with you right now, let's say I'm gonna bring you here to Tampa Bay fora moment and I live just a mile within the Gulf of America and take you out on the beach.
And we're sitting there and we're looking at the water, we're looking at the birds, wehear the water lapping over.
And it's very close to a vision I had one day with Jesus and he was on that beach.
(48:35):
He turns around and he looks at me because I'm following behind him and I'm trying tocatch him and he turns around and he says, what is it that you want?
And that's my first question for you is what is it that you want?
And then he turned around and he kept walking up the beach a little more.
And then he started this slow jog and now he's making me chase him.
And I hear him laughing.
He's giggling.
(48:56):
I'm like, why is he laughing?
And he turns around and he looks at me and he says, everything that you have ever wantedis right here.
And that's what Christ wants you to know.
Everything that you have ever wanted that's in the finishing touches of what God wired youfor is in the person of Jesus Christ.
(49:19):
And he say, come rest with me.
Come, come grab my hand.
Quit trying to fight this fight on your own.
Quit trying to write a book, build a business, raise your kids.
Um,
Be an employee, be a friend, a spouse, a sibling, all of the things you're trying to dowith frustration.
(49:43):
Let me, come rest with me.
And so that I would leave with everyone is go get Jesus.
Amen.
Thank you.
Thank you, Joe.
And until next time, everyone, keep moving forward.
Thanks,
Alright.
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