Casey Brown is a pricing geek, professional speaker, and President of Boost Pricing, a firm that helps companies sell at higher prices. Her passion is for organizations to be paid well for their excellence. With degrees in Chemical Engineering, Spanish, and Business, and career experience in engineering, Six Sigma, and pricing strategy for multiple Fortune 500 companies, Casey brings unmatched expertise to help audiences discover their true pricing power—and watch their profits rise as a result. Her 2015 TED talk has over 5 million views to date.
In this episode of The Progressive Agency Podcast, we welcome Casey Brown to teach us how to price our products and services boldly and confidently. For nearly 15 years, Casey has seen it all when it comes to agency pricing and wants to help agencies know their worth and charge for it appropriately
She shares how companies can stop undervaluing their products and services to clients (new and legacy), why overcommunication is unnecessary when increasing prices, setting boundaries around pricing and the services you provide, and more.
If you're an agency owner, you probably already know that you deserve to be paid more for your work. Now's the time to figure out your true value proposition and execute on it to start getting paid what you're really worth.
What you will learn in this episode:
- Getting a realistic understanding of your value proposition
- How to raise your prices responsibly
- Is it worth increasing prices on legacy clients, or is it time to let them go?
- Having self-awareness about how you work for pricing structure
- Building trust and proving value to new clients
- The price-quality effect
Resources:
- Website: https://boostpricing.com/
- YouTube: https://www.youtube.com/@boostpricing
- LinkedIn: https://www.linkedin.com/in/caseybrownboost/
- Boost Blog: https://boostpricing.com/2017/06/15/price-increase-tmi/
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