Corey is the owner and President/CEO of Voltage. He has spent nearly 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. His industry leadership, client success, and community-focused work made him recipient of the KCDMA 2019 Marketer of the Year award.
Corey's first book titled The Digital Marketing Success Plan is available now on Amazon.
In this episode of The Progressive Agency Podcast, we welcome Corey Morris to share his thoughts on the rapidly changing world of digital marketing and SEO from the perspective of someone with nearly 20 years in the industry.
He emphasizes the critical importance of strategic planning in digital marketing to ensure ROI and avoid common pitfalls, such as misalignment between marketing efforts and business outcomes. He also shares the START framework that he developed, which proves a structured approach to digital marketing planning and execution.
We also touch on the impact of AI on digital marketing, the need for adaptability in marketing strategies, and ways to address trust issues some businesses may have with past digital marketing or agency experiences.
What you will learn in this episode:
- The massive disruption of SEO in recent years
- Why agency owners shouldn't DIY their own digital marketing
- The inspiration behind Corey's book, The Digital Marketing Success Plan
- Why having a digital marketing plan is so important for ROI
- Getting over agency and digital marketing distrust
- The START Framework
- How AI impacts SEO and digital marketing
- What to do after you put your digital marketing plan into place
Resources:
- Website: https://voltage.digital
- Facebook Business: https://www.facebook.com/voltagekc
- LinkedIn Personal: https://www.linkedin.com/in/coreymorris/
- LinkedIn Business: https://www.linkedin.com/company/voltagedigital/
- Twitter Personal: https://twitter.com/coreydmorris
- Twitter Business: https://twitter.com/VoltageKC
- Instagram Business: https://www.instagram.com/voltagekc/
- Book: https://thedmsp.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com