The Value of Investing in Repeat Customers

Pete Williams is the Co-founder, CEO, and eCommerce Marketing Director for Simply Headsets. He is an award-winning marketer, entrepreneur, and author from Melbourne, Australia. He is a Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient, and an Australian Business Award Winner for Marketing Excellence. He is also the Author of the books, Cadence: A Tale of Fast Business Growth, 10% Wins: A Roadmap for Achieving Exponential Growth in Any Business, and How to Turn Your Million-Dollar Idea into a Reality (From the Man Who Sold the MCG).

Pete's other companies include Infiniti Telecommunications, SpringCom, and Preneur Group. He is also a Professor of Practice at Deakin University, where he works with students to bridge the gap between the textbook and the boardroom.

In this episode…

Did you know that repeat customers are the best drivers of business growth? Are you aware that positive feedback from your customers can help increase your eCommerce brand's value among your competitors?

In this episode of the Relationship Commerce Podcast, Pete Williams, the Co-founder, CEO, and eCommerce Marketing Director for Simply Headsets, joins Dean Dutro to talk about the value of investing in repeat customers. Pete explains how he ensures repeat sales for his eCommerce business, talks about the seven levers for business growth, and explains how an eCommerce brand should handle wholesale orders.