Why Delegating Too Much Can Take Away Your Control

Neely Woodson Powell is the Founder and CEO of Charleston Shoe Company, a shoe company for everyday women based out of Charleston, South Carolina. Neely is an entrepreneur who started selling shoes from Mexico with just a few suitcases. In 2009, when she began dreaming about her own brand, she enrolled in an accessories design program at the Savannah College of Art & Design. She drew upon her shoe and accessory design coursework and, in collaboration with a fourth-generation cobbler in Mexico, launched her own line of hand-sewn footwear.

Charleston Shoe Company's shoe line has been sold in over 300 boutiques in the US from Miami to New York. They now have their own 26 stores spread around the US.

In this episode…

How much have you been delegating in your eCommerce business? What duties do you handle and which ones do you assign to others? How involved are you in the everyday operations of your business?

In this episode of the Relationship Commerce Podcast, Neely Woodson Powell joins Eric Stopper to discuss the lessons she has learned about delegating too heavily and keeping a business afloat during a pandemic. She explains how her company has been impacted by the COVID-19 pandemic, what she did to overcome business challenges, and shares her advice on how to effectively manage a business during a pandemic.