The Remarkable Credit Union

The Remarkable Credit Union

What distinguishes a “typical” credit union from one that is truly remarkable? Find out in our monthly podcast. The Remarkable Credit Union explores the intersection of marketing and impact in the credit union movement. Each month we interview trailblazers in the credit union movement to help you: Reframe how your market your credit union. (Hint: Relationship building comes before automation and AI.) Learn how to identify and pursue your true core and differentiators. (Hint: they’re not great service and competitive rates.) Think about how to “innovate differently.” (Hint: Innovation doesn’t have to mean fintech.)

Episodes

June 18, 2026 41 mins
The driving philosophy behind the credit union movement is that community assets can—and should—be pooled for everyone's benefit. But is the movement's cooperative ethos still viable within the decidedly non-cooperative environment that defines the broader financial services industry and our economy at large? John Felton, CEO of the Southern Chautauqua Federal Credit Union (SCFCU), answers that question with an enthusi...
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When Allegiance Credit Union set out to serve the growing Spanish-speaking community in Greater Oklahoma City, they didn't start with a marketing campaign. They started by listening. In this episode of the Remarkable Credit Union Podcast, Christin Vaughn, SVP and Chief Marketing Officer at Allegiance, shares how years of community organizing, policy changes, and deep relationship-building led to the creation of Alianza — a f...
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April 27, 2026 36 mins
"Wait... is this real?" Most of us have had the unsettling experience of receiving an email, text, or phone call and wondering if we're being scammed. While scams used to come with telltale red flags, they are getting increasingly sophisticated, and even more so with the rise of AI. According to the FBI's 2025 Internet Crime Report, Americans lost more than $20.9 billion to internet fraud alone in 2025, representing a 26% incr...
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AEO, GEO, zero-click searches. Amidst all the buzz about the changing search landscape, how do we move forward in a way that is neither too reckless nor too cautious? In this episode of The Remarkable Credit Union podcast, we sit down with Megan Kenealy, Senior Digital Specialist at Avenue Agency, who works with credit unions and purpose-driven companies on SEO and AI Search, amongst other digital marketing initiatives. ...
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In this episode of The Remarkable Credit Union Podcast, I sit down with Randy Ralston, a seasoned entrepreneur and blockchain expert, to explore how credit unions can effectively engage with cryptocurrency in a values-aligned manner. We dive into the evolving landscape of digital assets, discussing the risks of inaction for credit unions, including potential deposit losses and the need to attract younger members. Randy shares insig...
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For younger generations, the notion of depositing a check at a branch is as antiquated as the notion of booking a flight at a travel agency. The financial landscape has evolved dramatically over the last few decades, and credit unions are working hard to keep pace.  Consolidation and growth in the credit union movement have helped some credit unions stay competitive, but at what cost? Do credit unions that are focused on aggr...
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The end of another year is upon us. Over the course of 2025, we’ve had the opportunity to speak to a wide range of leaders in the credit union movement, delve deep into trending topics, and stay close to industry news. In our final episode of the year, our co-host Katie Stone, also CEO and Co-Owner at PixelSpoke, takes the guest seat, along with PixelSpoke President and Co-Owner Dave Drouin. Together, they reflect on this mo...
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Perhaps you're getting a little sick of all the AI hype. Perhaps you're totally into all the AI hype. Perhaps you're intrigued, but you're not sure how to leverage AI most effectively. Perhaps you're a skeptic who wishes we could turn back the clock.  No matter how you feel about AI, the truth is, it's here to stay. So how can credit unions best leverage it without sacrificing the "people helping people" philosophy that defin...
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We think of finance as a science, not an art. But the truth is, when it comes to our personal finances, money is about so much more than numbers. World-renowned financial wellness expert Manisha Thakor joins us to talk about how our emotions affect our financial decisions, what we can learn about behavior change from Weight Watchers, and what opportunities she sees for credit unions to leverage our emotional connection to money to...
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According to a survey conducted by Digital Federal Credit Union (DCU), Gen Z doesn't know all that much about credit unions. Perhaps this doesn't come as a surprise, but it's most definitely an issue that the credit union movement must be actively working to address. DCU is setting an example for how to recruit and engage Gen Z members in a way that isn't, as a Gen Z'er might put it, cringe. We sat down with Sue Burton, SVP of Exp...
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Credit unions have reams of data at their fingertips. They can measure member satisfaction, website traffic, loan and account conversions, market trends, and financial performance. But the one metric credit unions aren’t generally measuring just might be the most important one: member financial health. Andy Bandyopadhyay, Founder and CEO of Attune, would like to change that. Hospitals measure patient outcomes; why don&rsq...
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In this special episode of The Remarkable Credit Union podcast, we explore the surprising parallels between beloved folk-rock band, The Avett Brothers, and effective strategies for credit union marketing. When our host, Katie Stone, discovered that she isn't the only superfan of The Avett Brothers in the credit union movement, she invited Call Federal Credit Union's Director of Marketing & Financial Education, Greta Kidd, and ...
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In the midst of what has already been a tumultuous year, the credit union movement was rattled in April by the unexpected firings of NCUA Board Chairs, Todd Harper and Tanya Otsuka. There has been a lot of speculation about what this could mean for the future of credit unions and the broader financial services industry. Elizabeth Eurgubian, a current Partner at Atlas Advocacy and the former NCUA Director of External Affairs and Co...
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To say there is uncertainty in the credit union movement right now is an understatement. The NCUA shake-up has left many feeling… well, a bit shaken up. And though tax exemption and funding for CDFIs (Community Development Financial Institutions) are protected for now, it’s hard to say when “for now” might abruptly end.

When compared to concerns about the NCUA and credit union tax status, there has not bee...

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These days, most people automatically think of technology when they think of innovation, but innovation doesn’t require fancy digital bells and whistles. In fact, sometimes the most impactful innovations aren’t about dramatic invention, but rather incremental iteration.

Philanthropy is a field that’s rife with opportunities for iteration, and Gloria Dixon, BECU’s Director of Philanthropy and the Exe...

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Between natural disasters, economic volatility, and political chaos, there is a lot to respond to these days. It’s important for credit unions to create contingency plans and prepare for crisis. It’s equally important to escape the reactivity trap by proactively creating opportunities for joy and connection.

That’s precisely what Abilene Teachers Federal Credit Union has done with 325 Day, an event with a name th...

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The listeners of this podcast are likely to know that credit unions are financial cooperatives — an identity that some credit unions lean into and others don't talk about much. Amongst the general U.S. population, our understanding of cooperatives is limited, at best. Most people are ill-equipped to distinguish between, say, a consumer co-op, like a credit union, and a worker co-op, like PixelSpoke

We'd like t...

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What is a micro-interaction, and why should credit unions care? Fintech growth and business transformation strategist Samantha Paxson joins us on The Remarkable Credit Union podcast to discuss how credit unions could benefit from focusing less on big loans and focusing more on daily financial activities. 

We talk about how frequently used financial tools and services, like debit cards and P2P payments, not only help keep your...

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Many of us have been trained to look outward when it comes to growing companies, whether that means looking to new target markets, potential investors, or evolving trends. But according to Ronaldo Hardy, President & CEO of The National Association of Credit Union Service Organizations (NACUSO), we are missing a crucial step. In episode 106 of The Remarkable Credit Union, Ronaldo talks about why we actually need to start by look...

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In a heavily regulated industry like financial services, innovation can seem daunting. There are so many regulatory hoops to contend with, not to mention a fierce aversion to risk. But as Jerome Emanuel, Chief Lending Officer at Alternatives Federal Credit Union has discovered, if you focus on solving a proven problem and finding ways to say yes, the doors that end up opening just might surprise you.

Jerome joins us for this month...

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