Beyond Crisis Response: How One Credit Union Proactively Cultivates Joy

Between natural disasters, economic volatility, and political chaos, there is a lot to respond to these days. It’s important for credit unions to create contingency plans and prepare for crisis. It’s equally important to escape the reactivity trap by proactively creating opportunities for joy and connection.

That’s precisely what Abilene Teachers Federal Credit Union has done with 325 Day, an event with a name that refers both to its date and the credit union’s local area code. The idea is to celebrate local businesses, gather community members, and most importantly, have fun!

This month, we’re joined by Abilene Teacher FCU’s Community Development Officer, Elizabeth Gray, and Marketing Director, Kathy Mayer, to talk about the evolution of the event and its growing impact. We also address this month’s BIG question:

During an era when so much is moving online, why is a sense of place still important and how does your credit union benefit by bringing people together in real life?