The Best Marketing Secrets of 2024 from Leading Industry Voices

In this episode, leading marketing professionals share their expert insights and proven strategies for achieving success in today's fast-paced and competitive business world. From understanding content market fit to the value of direct communication with customers, our guests cover key elements that drive growth and maximize marketing ROI.

Discover how market orientation, interfunctional coordination, and a clear understanding of customer wants versus needs can elevate your marketing strategy. Learn about the challenges of branding and positioning at established companies, the importance of building the right marketing team, and how to foster predictability in your marketing efforts.

Our experts also explore the significance of creating simple, clear value propositions, the power of generosity in marketing, and building a high-performance marketing team that thrives around the clock. Whether you're a CMO, marketing leader, or looking to boost your marketing strategies, this episode offers actionable insights to help you align your marketing efforts with your company's revenue goals.

Don't forget to like, subscribe, and hit the notification bell for more actionable tips and insights from top marketing professionals on how to drive revenue with smart marketing strategies!

 

Connect with Featured Guests:

0:20 Adam Robinson: https://www.linkedin.com/in/retentionadam/

4:55 Courtney Gould Miller: https://www.linkedin.com/in/courtney-gould-miller-7661017/ 

7:46 Dawn Mueller: https://www.linkedin.com/in/dawnmueller/

12:02 Emeric Ernoult: https://www.linkedin.com/in/ernoult/ 

16:37 Greta Wilson: https://www.linkedin.com/in/gretawilson/

22:44 Haleigh Forbes: https://www.linkedin.com/in/haleigh-forbes-b715a825/

27:35 John Schneider: https://www.linkedin.com/in/schneider/ 

32:46 Karl Van den Bergh: https://www.linkedin.com/in/karlvandenbergh/

35:38 Melissa Wright: https://www.linkedin.com/in/melissa-wright-b70bb58/

39:32 Wendy White: https://www.linkedin.com/in/wendywwhite/ 

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 

Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    

Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  

iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  

Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ 

 

The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/ 

 

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

 

Chapters

0:00 - Intro

0:20 - Adam Robinson, Founder & CEO of RB2B

4:55 - Courtney Gould Miller, President of Commercial Markets at Tribute Technology

7:46 - Dawn Mueller, CMO at Vitech Systems Group

12:02 - Emeric Ernoult, Founder & CEO of Agorapulse

16:37 - Greta Wilson, VP of Marketing at Pitney Bowes

22:44 - Haleigh Forbes, VP of Marketing & Online Experience at American Public Education, Inc. (APEI)

27:35 - John Schneider, CMO of Betterworks

32:46 - Karl Van den Bergh, CMO of Gigamon