In this episode, leading marketing professionals share their expert insights and proven strategies for achieving success in today’s fast-paced and competitive business world. From understanding content market fit to the value of direct communication with customers, our guests cover key elements that drive growth and maximize marketing ROI.
Discover how market orientation, interfunctional coordination, and a clear understanding of customer wants versus needs can elevate your marketing strategy. Learn about the challenges of branding and positioning at established companies, the importance of building the right marketing team, and how to foster predictability in your marketing efforts.
Our experts also explore the significance of creating simple, clear value propositions, the power of generosity in marketing, and building a high-performance marketing team that thrives around the clock. Whether you're a CMO, marketing leader, or looking to boost your marketing strategies, this episode offers actionable insights to help you align your marketing efforts with your company’s revenue goals.
Don’t forget to like, subscribe, and hit the notification bell for more actionable tips and insights from top marketing professionals on how to drive revenue with smart marketing strategies!
Connect with Featured Guests:
0:20 Adam Robinson: https://www.linkedin.com/in/retentionadam/
4:55 Courtney Gould Miller: https://www.linkedin.com/in/courtney-gould-miller-7661017/
7:46 Dawn Mueller: https://www.linkedin.com/in/dawnmueller/
12:02 Emeric Ernoult: https://www.linkedin.com/in/ernoult/
16:37 Greta Wilson: https://www.linkedin.com/in/gretawilson/
22:44 Haleigh Forbes: https://www.linkedin.com/in/haleigh-forbes-b715a825/
27:35 John Schneider: https://www.linkedin.com/in/schneider/
32:46 Karl Van den Bergh: https://www.linkedin.com/in/karlvandenbergh/
35:38 Melissa Wright: https://www.linkedin.com/in/melissa-wright-b70bb58/
39:32 Wendy White: https://www.linkedin.com/in/wendywwhite/
Ways to Tune In:
Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo
Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950
Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17
iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/
Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/
The Revenue-Driven CMO is sponsored by Level Agency. Learn
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides. Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.