#35: Building a Professional Membership

Discover how Second First designed and launched a membership model for COOs and Seconds-in-Command.

In this behind-the-scenes episode, Megan Long pulls back the curtain on creating a professional membership program tailored for Seconds-in-Command of founder-led businesses. Learn how Second First transformed their mastermind events into a dynamic, year-round membership with curated cohorts, expert workshops, and a user-friendly online platform. Megan shares the challenges, decisions, and strategies that brought this vision to life.

You'll hear all about:

• 01:04 - The inspiration: a Nashville mastermind event and the need for continuity.
• 01:51 - Transitioning from one-off events to a year-round membership.
• 02:14 - Three key projects: pricing structure, value proposition, and building an online platform.
• 02:35 - Designing the revenue model for affordability and predictability.
• 03:48 - Why monthly dues include the in-person event to simplify budgeting.
• 05:00 - Shifting from project-based revenue to recurring revenue for stability.
• 05:13 - Crafting value: small mastermind cohorts for accountability and growth.
• 05:52 - Added perks: tools, templates, expert sessions, and a member directory for connections.
• 09:00 - Choosing Circle as the membership platform for its intuitive design.
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Links mentioned in the episode:

• Second First Membership
• Second First on Instagram
• Second First on LinkedIn
• Megan Long on LinkedIn