In today’s episode of The Right-Hand Roadmap, we’re diving into employee-generated content (EGC) and why it’s one of the most powerful tools for attracting top talent and building a strong company presence. We’ll also explore why Seconds-in-Command should start developing their own personal brand online, separate from their company. You’ll learn how to leverage LinkedIn without feeling cringey, encourage your team to become thought leaders, and strategically position yourself as an expert in your industry.
You'll hear all about:
- 00:29 – Introduction to employee-generated content and personal branding
- 00:41 – What is UGC (user-generated content) and how does it apply to companies?
- 01:08 – Two main types of UGC and how brands use it
- 02:13 – Applying the UGC concept to your employees and company
- 02:49 – Why the fear of employees posting too much on LinkedIn is outdated
- 02:55 – The benefits of encouraging your employees to post online
- 03:02 – How thought leadership from your team strengthens sales and hiring
- 03:49 – How to help employees start posting on LinkedIn
- 04:45 – Why Seconds-in-Command need to build a personal brand separate from their company
- 05:06 – Your company is a rented brand—so it’s critical to establish your own reputation
- 05:43 – Boz Saint John as an example of a strong personal brand
- 06:21 – Practical first steps for building your LinkedIn presence
- 07:12 – Your personal brand is more than just LinkedIn—it’s the unique value others expect from you
Rate, review & follow on Apple Podcasts
Click Here to Listen! OR WATCH ON YOUTUBEIf you haven't already done so, follow the podcast to make sure you never miss a value-packed episode.
Links mentioned in the episode:
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.